Sword and the Script

JANUARY 9, 2024

This is because many of the queries aren’t from bona fide journalists, but from corporate bloggers. HARO-like alternatives: PitchRate (free) Help a B2B Writer (free – but many queries are from outside the U.S) A new Gartner report suggests a better corporate intranet can help engage and retain employees.

Brand 149

Brand Branding Reddit Pitching 149

Communications Conversations

OCTOBER 11, 2017

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists. Financial services. Ameriprise Financial: [link].

Corporate 60

Corporate Blogging Insurance Insurance 60

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information. Not everything is about coverage.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

OCTOBER 18, 2022

According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing. Rennekamp asked people in an experiment to evaluate two versions of financial press releases. It makes them incomprehensible.

Handbook 93

Handbook Financial Writing Corporate 93

Sword and the Script

AUGUST 22, 2023

For the vast majority of companies, the only announcement that will top a corporate transaction…is another corporate transaction of greater value (or a terrible crisis). Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions.

Corporate 95

Corporate B2B Company Marketing 95

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Cision

APRIL 20, 2016

Glenn Boyet, director of corporate communications at AmeriQuest Business Services, says being truthful and transparent is one the most important goals for brand communication. What are you most looking forward to in your new position as director of corporate communications at AmeriQuest Business Services? First rule…keep it simple.

Financial 120

Financial Corporate B2B Film 120

Maxim Behar

MARCH 6, 2022

Of course, advertising, says we will be the leaders because we have media budgets, we communicate with media on a financial basis. 5) Why public relations is so important for B2B businesses? How do you do a B2B PR? And I’m sure that the B2B businesses that underestimate public relations will be on the losing side.

B2B 52

B2B Communications Media Newspapers 52

5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Another 83% said they see financial performance improvement in purpose-driven companies. What Does Change Look Like?

Brand 88

Brand Branding Survey Study 88

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

For most B2B companies, it’s part of a proactive content campaign that raises brand awareness, boosts searchability, and even helps generate leads. Watch for stories about competitive moves, big industry developments, financial market changes, or mergers in a given space. Sometimes it’s a demonstration of corporate values.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 176

Survey Marketing B2B Study 176

Bianchi Biz Blog

MARCH 2, 2023

Adding insult to financial injury, the automaker also lost valuable customer loyalty, goodwill and even potential sales, as owners shared their bad experience with friends and neighbors. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any.

Agency 108

Agency Automotive Engineering Education 108

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. Webinars are a long-time staple of B2B marketing.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. Translate them into relevant language that isn’t techspeak or a list of corporate buzzwords. Use strong language. Use examples. Tap your inner contrarian.

Pitching 140

Pitching B2B Infographics Study 140

Bianchi Biz Blog

AUGUST 5, 2021

Using that list and delving into each supplier’s website, we discovered that 21 of the top 25 suppliers (84%) reported on their 2020 ESG efforts in either an ESG, Corporate Social Responsibility (CSR) or Integrated Report. TCFD (Task Force on Climate-related Financial Disclosures): 18%. Integrated Report: 19%. UN Global Compact: 2%.

Automotive 95

Automotive Report Mobile Technology 95

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Judy Hutchison has an extensive background in financial services and client relationship management.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Bianchi Biz Blog

SEPTEMBER 16, 2021

Another common term you often hear in conjunction with ESG is CSR (corporate social responsibility) , but what’s the difference between the two? An integrated report focuses more on financial capital and how the organization creates value and is a combination of a supplier’s traditional annual report and an ESG report.

Report 68

Report Automotive Financial Government 68

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 189

Marketing Content Marketing Data Social Media 189

Bianchi Biz Blog

JANUARY 20, 2022

We’re not a good fit for a client in the financial sector … or luxury goods, video games, entertainment, tourism and hospitality, or senior living sectors … though we could probably do the work. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on.

Automotive 84

Automotive Agency Tourism Mobile 84

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. Corporate PR: $126,000. Financial services: $116,000. The B2B Advantages of Working with a Boutique PR Firm. PR agency: $90,000.

Survey 73

Survey Corporate Comparison Financial 73

MaccaPR

MARCH 18, 2015

Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. What’s more, Chris Schermer, of buyer-driven B2B brand experience agency SCHERMER, explained that all marketers have the responsibility to not only produce meaningful content, but to also resist the volume of content created. Chris Schermer , President, SCHERMER.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

MARCH 7, 2023

Whenever you ride an elevator in a fancy corporate building, Captivate is one of the providers that serve up video content. If you are wondering about B2B implications, Cision notes : “Captivate recently announced a partnership that brings Captivate’s content and advertising experience to digital screens in WeWork flexible workspaces.

Software 126

Software Analytics Technology Video 126

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Did you know? Check out our services.].

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. One gratifying aspect of the partnership is that long after our financial contract ended, as a legitimate expert, she still mentions the app when appropriate.

How To 120

How To Wireless Retail B2C 120

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2017

My personal theory about the company’s failure to assess the situation is that as a largely B2B brand, Equifax underestimated the level of concern and anger on the part of those affected. Those officers included the Chief Financial Officer and the U.S. Prepare for a negative reaction.

Crisis 149

Crisis Crisis Management Reputation Financial 149

Sword and the Script

FEBRUARY 6, 2018

50% trust financial industry analysts. Technical expertise is particularly relevant to the B2B technology space. For a long while, the pace of accounting or financial scandals – and the subsequent criminal trials and ensuing media circus – destroyed the trust in top business executives. 61% trust academic experts.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Guest Post by Lisa Holtorf and Dawn Buzynski. At its simplest, that is the real power of CSR.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Sword and the Script

DECEMBER 3, 2019

The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” They host financial data in AWS and subscribe to a Meltwater feed – have Amazon’s machine learning crunch the data to assess the impact of news coverage and sentiment on stock prices.

Data 87

Data Enterprise Survey Instagram 87

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. Still others make the move from a small agency to a corporate giant to take on multinational accounts.

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 116

B2B Marketing Survey Software 116

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. And, keep in mind, “everyone else” comprises a pretty big chunk of the accounts and brands on Twitter (small businesses and B2B specifically). Big huge financial brand.

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

DECEMBER 21, 2021

My B2B clients are more open to sponsored content. I recently saw new research showing that brand purpose is even more important to B2B buyers than to B2C customers, which is surprising but probably makes sense given the longer selling cycle and relationship to corporate reputation.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

SEPTEMBER 14, 2019

According to the announcement, “financial reporting, CSR [corporate social responsibility] initiatives and strategic business decisions are most influential in shaping earned media coverage…”. Are you a B2B tech company that needs marketing or PR help? So, I took a look and here’s what stood out: Money, charity and strategy.

Survey 76

Survey Media Relations Report Media 76

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. What do you hope to accomplish in your new role as senior account director at Feintuch Communications?

Financial 120

Financial Healthcare Media Relations Technology 120