Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. B2B content marketers serve an average of four audiences. Webinars are a long-time staple of B2B marketing.

Content Marketing 138

Content Marketing Study Blogging Marketing 138

Sword and the Script

DECEMBER 22, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals, according to a survey of 450 respondents. Source: Effective Thought Leadership in B2B ). B2B sales cycles are taking longer. Source: B2B Sales Cycles ). Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. But B2B influencer marketing works completely differently.

Marketing 190

Marketing Content Marketing Data Social Media 190

Bianchi Biz Blog

JANUARY 20, 2022

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Heck, we are not even a good fit for every client in the B2B automotive / mobility supplier sector that we concentrate on. Author: Jim Bianchi.

Automotive 84

Automotive Agency Tourism Mobile 84

Bianchi Biz Blog

MARCH 2, 2023

Adding insult to financial injury, the automaker also lost valuable customer loyalty, goodwill and even potential sales, as owners shared their bad experience with friends and neighbors. To start with, most corporate clients – marketing directors and procurement executives alike – don’t know many PR agencies … if any.

Agency 108

Agency Automotive Engineering Education 108

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. My B2B clients are more open to sponsored content. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. The first is the tight market for talent.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. It’s typically done by supporting specific organizations either financially, through time and resources, or both. Think about bringing that transformational moment to employees. At its best, it’s transformational.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Corporate Communications ( blog posts ) In some organisations, especially large ones, there are various financial stakeholders. Shareholders, investors, financial institutions, etc. And yes, public relations is equipped to cater to the informational needs of financial stakeholders.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

MARCH 2, 2021

This blog is just a clever cover story for a boutique and savvy marketing and PR consultancy serving B2B tech. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. Did you know? Check out our services.].

Company 151

Company Tools Technology Software 151

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

DECEMBER 24, 2019

For B2B product companies that number came in at 7.1% and for B2B services it was 10.1%. Read more: 6 Benchmarks from a Survey of CMOs through the Lenses of B2B Marketing. Blogs, including independent and corporate blogs, can be credible. Corporate positions tend to pay more than agency positions.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. As part of the group, young employees learn how to cooperate, delegate and support each other. Learn the value of teamwork. .

Skype 147

Skype Agency Meeting Software 147

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Trusted sources of B2B information. What sources of information do B2B buyers trust? Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. B2B prospects want published pricing. Start there at first.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 194

Writing Communications Marketing B2B 194

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

APRIL 3, 2018

In other examples, I saw web and social posts from employees of a client I hadn’t seen before. I imagine there are similar financial and technical hurdles to pulling in content from social media sites. At the high end, for $4,800 a year a larger agency, or large corporate commmunications team, can support almost 100 users.

Media 64

Media System Tools Google 64

Sword and the Script

FEBRUARY 8, 2022

This might sound crazy, but being candid and honest is a surefire way for B2B tech solution providers to differentiate themselves from ~75% of the market. Most buyers of B2B technology don’t believe vendors are completely honest. based B2B technology decision-makers. Do B2B buyers think tech vendors are honest?

Survey 22

Survey B2B Technology Reputation 22

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . Michael blogs at B2B Marketing Insider. For me, as a local government employee, there are clear political boundaries. . “Where, if anywhere, do I draw the full disclosure line? I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

MAY 20, 2019

Soon after the financial company unveiled its pandering statue, it was publicly reprimanded and fined for widespread discrimination against the women and people of color it employs. Employees focused on an area that’s integral to their products, and they’ve been banging that specific drum since the 1970s.

Marketing 111

Marketing Guidelines Video Brand 111