How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. The Report uses data from financial variables plus its nine drivers of reputation.

Financial Times reporter calls out corporate communicator over 'threat'

PR Daily

Financial Times. Corporations should not bully a free press. There are times when calling out a journalist can serve you or your brand well. Factual errors come to mind, or unwarranted attacks on one’s character.

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What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions.

6 top concerns for corporate communications leaders

PR Daily

What’s on the minds of corporate communications executives? In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams. CEOs are responsible for corporate reputation.

5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. Moguls in the Making, Ally Financial. Build-O-Rama, Gates Corporation.

5 elements of stakeholder-centric leadership that lead to stronger financial performance

Agility PR Solutions

At Davos this year, it was established that corporate leaders have entered a new phase of doing business—one where profit is not the only driving mission. The post 5 elements of stakeholder-centric leadership that lead to stronger financial performance appeared first on Agility PR Solutions.

Financial PR—what it is and why it’s so important

Agility PR Solutions

Media in the financial world is far less forgiving than for other industries. Corporations are particularly fervent in jostling for position in the grand game of speculation. The post Financial PR—what it is and why it’s so important appeared first on Agility PR Solutions. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it.

Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” In the process, companies that participate in social corporate responsibility—and invest in other companies doing so also—gain a benefit that is closer to home: A big boost to their good reputations.

Announcing PR Daily’s Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards sought organizations that did their part to make the world a better place. FoundationFriday, Albemarle Corporation. Moguls in the Making, Ally Financial. Corporate-Community Nonprofit Partnership.

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Though you’re looking to accomplish organizational goals through your content, your corporate story or video doesn’t have to be boring.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No.

Social Selling Training for Insurance Agents and Financial Advisors


Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Presented for insurance and financial advisors by Barbara Rozgonyi.

4 Corporate Communications Lessons From Hurricane Harvey


As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Adversity is a great teacher.

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration).

Announcing the finalists for the 2014 Corporate Social Responsibility Awards

PR Daily

Next, the judges will re-visit the finalists’ entries and name the 2014 winners of the Corporate Social Responsibility Awards. Best Corporate-Community Partnership. AECOM Technology Corporation, Corporate-Community Partnership. Auctioneers, Corporate Kids Challenge 2014.

Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. The post Linking Cybersecurity and Corporate Reputation.

5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns


Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers.

Financial Times needs to know Thomas Cook didn’t need better communications advice

Stuart Bruce

Such morally dubious behaviour can only have happened in a company where ethical behaviour isn’t baked into its corporate DNA.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European Union

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 5) How can corporate communications get better results from their PR agency? LinkedIn: When ‘Soft Skills’ Translate into Hard Financials.

5 questions to ask when taking the temperature of your corporate comms

PR Daily

Analytics are a blessing for corporate communicators who have been trying for decades to accurately and reliably measure their value. With budget wars afoot and growing executive involvement in measuring marketing, it’s time to end corporate communications inertia.

Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

This year we’re assessing the work of brands and agencies from around the world in PR Daily’s 2017 Corporate Social Responsibility Awards. Next the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Corporate Social Responsibility Awards. Bank of America Corporation 2015 Business Standards Report and Environmental, Social and Governance Addendum, Burson-Marsteller with Bank of America. Giving Back, Domtar Corporation. ·

New Study Reveals Impact of Cyberattacks on Consumer Confidence, Corporate Reputation

Reputation Us

October 7, 2019 — ReputationUs (RepUs) and DHM Research released results from a first-of-its-kind study during Cybersecurity Awareness Month (October) that examines the effects of cyberattacks on corporate reputation and consumer confidence. financial, medical). 54% Hacker 46% Corporation – Who’s to blame if a company is hacked. 8% – Consumers trust a corporation that has never said whether it has been a cyberattack victim.

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

The story of your corporate social responsibility initiative matters—here’s how to tell it in a unique way

PR Daily

The goal was to raise awareness of and financial support for Cantonese opera. It earned the team an award in PR Daily’s 2017 Corporate Social Responsibility Awards. PR Daily’s 2018 Corporate Social Responsibility Awards. The causes your organization advocates for are important.

Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership. Most often a nonprofit’s engagement with a corporation is responsive or reactive. efforts to help build their corporate brand?

A comprehensive list of 57 corporate blogs in Minnesota

Communications Conversations

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists.

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility


In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. James also made vague references to the financial, physical, emotional and spiritual harm Morey’s tweet could have caused. On Oct.

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER


Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Uncategorized brand journalism business storytelling public relations The Financial Times on brand journalism

How Solo PR Pros Can End the Year Strong

Solo PR Pro

How can you set your business up for a strong financial finish to your year? Discuss whether your current corporation status is still the right fit for your business. Living the Life solo pr financial solo pr pro solo success strong year-end year end year end planning year end review

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk.

3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Marketing B2B marketing content marketing corporate blogging surveys unscripted marketing webinarsWhether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions.

Disney Parks rebrands Splash Mountain, Macy’s lays off 3,900 corporate employees, and Walmart gets backlash for ‘All Lives Matter’ t-shirts

PR Daily

CBS afiliiate KPIX 5 reported : “The Chapter 11 process will allow us to strengthen our financial structure as we recover from what has undoubtedly been the most challenging event in our company’s history” said CEO David McKillips in a prepared statement.

Why Facebook’s Libra Cryptocurrency Can’t Cure Its Transparency Blues

PR News

Blockchain can promote accountability for brands whose financial dealings have been questioned. Corporate Responsibility PR News Blogger Network Social MediaFor the past few years, future-focused communicators have seen cryptocurrency as a potential tool for promoting brand transparency and accountability. That’s because blockchain, the digital technology that logs cryptocurrency transactions, acts as an unalterable ledger.

CSR Trends for PR and Media Relations Professionals


While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Many studies show that CSR initiatives have a positive impact on financial returns.

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Behind the Headlines With Ted Meyer


What are some of the biggest PR challenges financial companies face? The challenge varies widely in different parts of the financial industry. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.