6 top concerns for corporate communications leaders

PR Daily

What’s on the minds of corporate communications executives? In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams. CEOs are responsible for corporate reputation.

What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. The Report uses data from financial variables plus its nine drivers of reputation.

Financial Times reporter calls out corporate communicator over 'threat'

PR Daily

Financial Times. Corporations should not bully a free press. There are times when calling out a journalist can serve you or your brand well. Factual errors come to mind, or unwarranted attacks on one’s character.

4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Adversity is a great teacher.

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Though you’re looking to accomplish organizational goals through your content, your corporate story or video doesn’t have to be boring.

Social Selling Training for Insurance Agents and Financial Advisors

wiredPRworks

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Presented for insurance and financial advisors by Barbara Rozgonyi.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

A Case for Uber’s No. 2 Executive Coming from the PR Ranks

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Uber’s CEO, Travis Kalanick, posted on the company’s website last week that the hunt is on for a No.

Financial Times needs to know Thomas Cook didn’t need better communications advice

Stuart Bruce

Such morally dubious behaviour can only have happened in a company where ethical behaviour isn’t baked into its corporate DNA.

Announcing the finalists for the 2014 Corporate Social Responsibility Awards

PR Daily

Next, the judges will re-visit the finalists’ entries and name the 2014 winners of the Corporate Social Responsibility Awards. Best Corporate-Community Partnership. AECOM Technology Corporation, Corporate-Community Partnership. Auctioneers, Corporate Kids Challenge 2014.

Financial CHOICE Act of 2017 Act Brings Change to Dodd-Frank Disclosure Requirements

Beyond PR

While we were all enthusiastically traveling back (on June 9) from the 2017 NIRI Annual Conference in Orlando, the House of Representatives passed the Financial CHOICE Act of 2017 (FCA2017), a bill predominantly intended to undo various aspects of Dodd-Frank.

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER

MaccaPR

Maura Ryan , Digital Content Marketing Manager, Ameriprise Financial. Chris Schermer acknowledged that most large corporations don’t, in fact, have content marketing teams so it’s largely up to his agency to fill the gaps.

Corporate Reputations to Watch in 2016

Return on Reputation

Mayer plans to announce details of her own streamlining plan with the February 2 release of Yahoo’s 2015 financials. automaker solidifies its financial comeback, CEO Mary Barra is looking to its future via a $500M investment in the Lyft ride-sharing app.

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. corporate communications Crisis Communications Politics Public Affairs public relations Reputation Management Brexit EU European Union

Enhancing Nonprofit Reputation: Four Keys to improve bonds between nonprofits and corporations

Reputation Us

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership. Most often a nonprofit’s engagement with a corporation is responsive or reactive. efforts to help build their corporate brand?

A comprehensive list of 57 corporate blogs in Minnesota

Communications Conversations

And my angle–corporate blogs. You see, whenever I see any kind of list post involving corporate blogs, the same corporate blogs keep popping up: Coke, Whole Foods and GE come to mind. But, you RARELY see a Minnesota-based corporate blog on these lists.

Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script #17: Wendy Zajack

Sword and the Script

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 5) How can corporate communications get better results from their PR agency? LinkedIn: When ‘Soft Skills’ Translate into Hard Financials.

5 questions to ask when taking the temperature of your corporate comms

PR Daily

Analytics are a blessing for corporate communicators who have been trying for decades to accurately and reliably measure their value. With budget wars afoot and growing executive involvement in measuring marketing, it’s time to end corporate communications inertia.

The story of your corporate social responsibility initiative matters—here’s how to tell it in a unique way

PR Daily

The goal was to raise awareness of and financial support for Cantonese opera. It earned the team an award in PR Daily’s 2017 Corporate Social Responsibility Awards. PR Daily’s 2018 Corporate Social Responsibility Awards. The causes your organization advocates for are important.

Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

This year we’re assessing the work of brands and agencies from around the world in PR Daily’s 2017 Corporate Social Responsibility Awards. Next the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Corporate Social Responsibility Awards. Bank of America Corporation 2015 Business Standards Report and Environmental, Social and Governance Addendum, Burson-Marsteller with Bank of America. Giving Back, Domtar Corporation. ·

PR and social media set for continued growth

Stuart Bruce

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Ishmael's Corner

With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Uncategorized brand journalism business storytelling public relations The Financial Times on brand journalism

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely.

How Solo PR Pros Can End the Year Strong

Solo PR Pro

How can you set your business up for a strong financial finish to your year? Discuss whether your current corporation status is still the right fit for your business. Living the Life solo pr financial solo pr pro solo success strong year-end year end year end planning year end review

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk.

CSR Trends for PR and Media Relations Professionals

Cision

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. Many studies show that CSR initiatives have a positive impact on financial returns.

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Behind the Headlines With Ted Meyer

Cision

What are some of the biggest PR challenges financial companies face? The challenge varies widely in different parts of the financial industry. For the largest banks, the reputational damage from the financial crisis could take a generation to repair.

Why the 2017 Edelman Trust Barometer actually shouldn’t scare the s**t out of you

Communications Conversations

What’s more the fact that “people like me” ARE trusted is pretty good news for corporate communicators. Think about it–what is one audience that corporate communicators frequently use to reach the employee masses? Corporate Blogging Corporate Communications

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

This isn’t uncommon in the corporate world. People love to show off their talent, and an event that offers both financial incentive (think prizes) and recognition among peers, is magnetic. PR corporate communications creative ideas creative PR employee communications talent

Fearless girl isn’t so equal when it comes to gender pay gap

Stuart Bruce

Specifically, State Street Global Advisers, the client paying McCann for the stunt, wanted to highlight that companies with women in top positions perform better financially. Real corporate social responsibility is behaving in a social responsible way. Today it’s Equal Pay Day.

Annual reports should report what matters

Stuart Bruce

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions.

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In Wake Of Blackfish Backlash, SeaWorld Takes A Plunge

Return on Reputation

The amount of coverage about SeaWorld’s reputational and financial fails only increased, and the entire counter-campaign has become a spectacle and learning lesson for corporations and communications counselors.

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PR measurement by valuing intangible assets–brand and reputation

Stuart Bruce

Brand Finance believes: “There is a growing demand that it is time for a new form of financial reporting, whereby boards should be required to disclose their opinion of the fair value of the underlying values of all key intangible assets under their control.

We Need a Gender Moonshot: 3 Ways Women Can Make It Happen

Return on Reputation

Despite a growing body of evidence that companies with more women in leadership and on the board have better financial performance , an overwhelming number of Americans still think men are better at business strategy, better at financial management and better at negotiation than women.

All brands are media: The biggest lie the marketing industry has ever told

Communications Conversations

Financial and structural. Blogging Content Strategy Corporate Blogging brand journalism best practices brand journalism lie brand journalism myths content marketing lies content marketing mythsOne of my favorite blogs is the Content Strategist.

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

Reporting on the research The Telegraph claims this means that, including the UK’s biggest firms, the total value of corporate reputation for all UK-listed companies topped £1.7 13% of companies didn’t actually know which corporate reputation risk their company fears the most.

Why I Am Working Today, on the Day Without a Woman

Return on Reputation

83 percent of Americans think women are not as effective at managing financial results of a company, even though the data clearly shows that women in leadership and on the board improves financial performance. Today is International Women’s Day. I am at work.

The Most Important Part of Startup Tech Marketing? Creating a Great Culture; Off Script #24: Kevin Sandlin

Sword and the Script

4) Atlanta is carving out a name for itself in financial technology (fintech), cybersecurity, and marketing technology (martech) which is great locally. Marketing corporate culture Off Script startup marketing

The State of Social Media in 2017

Stuart Bruce

The second problem with ROI is in many cases I see the marketing team isn’t actually calculating the ROI because they don’t know actually understand what that specific financial term means.