Agility PR Solutions

MAY 19, 2020

Business goals are set to be met, not just for the sake of satisfaction but of sustainability. However, new research from B2B ratings and reviews platform Clutch finds that while 77 percent of small business owners are somewhat or very confident in their ability to execute their strategy, a paltry 5 percent report achieving all […].

Small Business 78

Small Business Meeting B2B Report 78

Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. discussion of weird Google results we had observed.

Video 153

Video B2B Film Marketing 153

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Here are some quick takeaways and observations based on experience with storytelling for B2B brands. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. It’s not about you. Tell, don’t sell.

Brand 173

Brand Branding Storytelling Video 173

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? When a client’s customer doesn’t pay, Potter provides assistance in small claims court. Sam, the small business owner.

B2C 242

B2C Strategy B2B Marketing 242

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches. Depending on a brand’s goals and target demographic, one of these groups of consumers may not apply.

Consumer 60

Consumer B2C Brand Branding 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice. Intuit reinvented itself six years ago as a provider of services to small businesses. Creative PR helps B2B brands be accessible.

Creativity 174

Creativity Small Business Storytelling Travel 174

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! and the drinks brand came up with a clever OOH campaign that pokes fun at customers who do so. It’s a creative way to show the power of a strong brand.

Brand 62

Brand Branding Viral Fashion 62

Sword and the Script

FEBRUARY 17, 2015

According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program. People often buy from brands because it reflects well on themselves.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Agility PR Solutions

OCTOBER 15, 2019

Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.

Reputation 94

Reputation Small Business B2B Brand 94

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. Brand mentions are “implied links” – an SEO win. But even without follow links, brand mentions are now widely considered to be implied links. What changed? The trick here is focus.

SEO 147

SEO B2B Google Guidelines 147

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. >>> Looking for help with B2B marketing and PR? How is it being used?

Survey 156

Survey Software B2B Pitching 156

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For businesses, brand presence on TikTok is increasingly becoming an essential for brands wanting to connect with their audiences.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. For businesses, brand presence on TikTok is increasingly becoming an essential for brands wanting to connect with their audiences.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. See these 7 B2B marketing and PR services that tip the scales. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. First, B2B companies spend roughly $150 for every email they collect. Notified said it can now monitor brand mentions on TikTok.

SEO 143

SEO Content Marketing Marketing Software 143

Communications Conversations

JANUARY 16, 2017

I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets). Big huge financial brand. Another big B2B brand. But, what about everyone else? Think about it.

B2B 60

B2B Twitter Viral Trends 60

Sword and the Script

MAY 14, 2016

The face of a nearly brand new iPhone 6s looked like a spider web. As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Which Departments Most Influence B2B Purchase Decisions?

Marketing 60

Marketing B2B Local Customer Service 60

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. The problem is there are plenty of brands out there not doing it properly. Many businesses generate a lot of content – and blast it all over the web. B2B Customers Want Thought Leadership. I agree with him.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. It’s been happening gradually over the years – and now there’s no denying it. A staggering number of journalists are being laid off. Entire publications are shuttering. This image offers a snapshot of some larger media layoffs over the past 18 months.

How To 93

How To Media Trade Shows Publicity 93

Garrett Public Relations

OCTOBER 17, 2021

With EVERY brand competing for a customer’s attention, it isn’t easy to stand out. It’s a noisy environment out there. Often I talk with prospective clients who think public relations will be the answer to all their visibility challenges. Alas, it’s not a magic potion. A very important question to ask yourself is: Are you […].

Publicity 143

Publicity Brand Branding Small Business 143

Cision

AUGUST 11, 2016

Using new platforms and features such as Snapchat, Instagram Stories and Twitter Moments will be part of this, along with learning about and embracing (live) video content, virtual reality, brand journalism and other storytelling tactics.” – Mark Ragan, CEO, Ragan Communications (Ragan.com, PR Daily). Branding Strategy Insider.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Digital Marketers Sound Off Highlights. Tools leading digital marketers recommend.

Marketing 45

Marketing Insurance Insurance B2C 45

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. You’re on LinkedIn – and so is your business.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. It will be important to optimize client messaging and content for voice, driven by how people ask about services and products and the topics relevant to brands. Google and Facebook dominate internet ads.

Trends 49

Trends Mobile Video B2C 49

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together.

Marketing 54

Marketing Resources Data Software 54

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. You’re on LinkedIn – and so is your business.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Beyond PR

APRIL 26, 2018

Influencer marketing is an easy way to amplify your brand, right? I’m told by people who do this kind of thing that I’m one of the world’s top influencers of digital marketers, of B2B marketers, of content marketers, small business marketers and chief marketing officers. Do you work for the brand?

Pitching 69

Pitching How To Skype Video 69

Beyond PR

JUNE 22, 2018

Though people are sharing selfies and brunch pictures, they are also increasingly engaging in intelligent, meaningful conversations that brands can harness for strategic social media monitoring. Cision’s case studies range from small business to global enterprises. About Lee Ribeiro.

Social Media 40

Social Media How To Case Study Media 40

Shift Communications

MARCH 13, 2015

If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. If a large number of your followers are from companies with 11-50 employees, think about content targeted at small businesses. Tailor your posts according to the industries people are in.

Analytics 60

Analytics LinkedIn How To Comparison 60

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 158

Trends Marketing Publicity Small Business 158

Garrett Public Relations

DECEMBER 3, 2020

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208