Doctor Spin

APRIL 5, 2023

Here are my 10 favourite PR strategies for B2B. As a B2B organisation, having a successful PR strategy is essential for reaching your target audience and achieving growth. Luckily, plenty of PR strategies cater to B2B, allowing them to compete in niche markets. The media and potential customers often overlook B2B organisations.

B2B 52

B2B Strategy eBook Small Business 52

Agility PR Solutions

MARCH 24, 2019

Having a mobile-friendly website can help small businesses rank in search results, especially because of Google’s mobile-first index. The post Search is booming, yet many small businesses have no SEO strategy appeared first on Agility PR Solutions. The research […]. The research […].

Small Business 66

Small Business SEO Strategy Mobile 66

ImPRessions - Crenshaw Communications

APRIL 24, 2018

For B2B companies, third-party influencers can require more time and effort to cultivate, but they yield far-reaching results over the long term. Influencer PR for B2B is about nurturing genuine relationships with personalities who can influence the customer journey, from lead generation to purchase and beyond. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Flack's Revenge

MARCH 24, 2023

He hosts CMO Huddles , a forum for B2B CMOs. It began: The unpredictability of PR especially for demand generation has pushed it down the B2B marketer’s priority list. 2 recession-proof business by Forbes. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing.

B2B 240

B2B Nonprofit Small Business Google 240

Agility PR Solutions

JULY 29, 2019

Whether they’re crowdsourcing for big-picture opinions or just seeking a few tales of user experience, you can bet that prospective buyers—whether B2B and B2C—will make a critical stop at product and service review sites to find out what their user peers think before committing to a purchase.

Small Business 72

Small Business B2C B2B Marketing 72

Agility PR Solutions

APRIL 29, 2019

Although the vast majority of small businesses (98 percent) claim to protect their app users’ data, new research from B2B ratings and reviews firm Clutch reveals that most companies are not implementing the basic measures required for online security. appeared first on Agility PR Solutions.

Small Business 60

Small Business Data B2B Measurement 60

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Now comes the big question: Should B2B brands use TikTok? B2B brands don’t always tug at the heartstrings of the audience when they’re selling technical products and services. It depends.

B2B 111

B2B Brand Branding B2C 111

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. The post How Stone Temple Kills it with B2B Marketing Videos appeared first on. Through this collaboration I learned of Stone Temple’s very creative use of video. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

Polaris

NOVEMBER 25, 2014

When a client’s customer doesn’t pay, Potter provides assistance in small claims court. Its clients include bookkeepers, accountants and small-business owners. Sam, the small business owner. Let’s give Potter’s small-business owner persona the name Sam. Sam is a roofer.

B2C 242

B2C Strategy B2B Marketing 242

ImPRessions - Crenshaw Communications

MAY 24, 2018

Intuit reinvented itself six years ago as a provider of services to small businesses. From 2014-2016, its Small Business Big Game campaign was not only a contest for small business owners to win a Super Bowl ad, but a way for it to interact with and celebrate small business owners.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

FEBRUARY 17, 2015

According to an eMarketer report – Don’t Forget About B2B Tech Buyers Post-Purchase – some 80% of B2B survey respondents are looking for thought leadership content after a purchase. 3 Reasons to Include Customers in a B2B Content Program. Small Business Negative Reviews are a Gift; Here’s What to Do.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Garrett Public Relations

AUGUST 27, 2023

In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. As companies plan content, many use a calendar. And so do publications. Some publish an editorial calendar. Here’s an example.)

Pitching 96

Pitching Media B2B Examples 96

Agility PR Solutions

OCTOBER 15, 2019

Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.

Reputation 96

Reputation Small Business B2B Brand 96

Waxing UnLyrical

OCTOBER 5, 2011

I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side. You spend a lot of time calling on the business, trying to get them to buy your product. The B2B End Around. Guest post by Ken Mueller.

B2B 82

B2B B2C Creativity Social Media 82

5W PR

APRIL 22, 2019

Business to Business (B2B) and Business to Consumer (B2C) marketing are the two most prominent types of marketing relationships. Not every business requires both approaches. For example, a business offering graphic design solutions to marketing agencies would focus primarily on B2B marketing.

Consumer 60

Consumer B2C Brand Branding 60

Sword and the Script

NOVEMBER 23, 2019

MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. This year the report sampled responses from 679 in North American B2B companies. Here are a few benchmarks that stood out for me: Content marketing teams remain small. 3) Webinar benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

ImPRessions - Crenshaw Communications

JUNE 11, 2018

High-quality contributed content tends to combine a reasonably tight keyword focus with the authority of top domains, particularly in B2B and trade media targets. The more we post about productivity software for small business, for example, the greater our authority becomes. The trick here is focus.

SEO 147

SEO B2B Google Guidelines 147

Sword and the Script

JUNE 6, 2023

Nearly three-quarters (73%) say they are using gAI, according, to a survey of 1,000 B2B and B2C marketing professionals in March by Botco.AI. He joins from a B2B payments platform where he was the senior executive in charge of sales. >>> Looking for help with B2B marketing and PR? How is it being used?

Survey 145

Survey Software B2B Pitching 145

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . But are these stats meaningful for B2B campaigns? When to use Facebook for B2B marketing. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Contently - Strategy

JULY 12, 2021

B2B companies accounted for 191 pieces of news content, like this 2021 outlook on global GDP and economic recovery from Morgan Stanley. The investment bank had 96 of the top 100 B2B pieces of content in our analysis. In fact, almost all of Morgan Stanley’s stories had a news hook, and they performed extremely well.

Financial 109

Financial Banking How To Marketing 109

Prohibition

APRIL 7, 2022

This is important to note for any business’ recruitment strategy – if you aren’t correctly representing your company and culture on LinkedIn this may be something to consider as it helps to paint a picture of the business. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This is important to note for any business’ recruitment strategy – if you aren’t correctly representing your company and culture on LinkedIn this may be something to consider as it helps to paint a picture of the business. Top Tips For Small Businesses Considering Social Media Advertising.

Social Media 62

Social Media Trends Media Instagram 62

Onclusive

JUNE 14, 2017

Jason Riggs, senior director of communications for micro-loans platform Kiva, gained an understanding of the effectiveness of sharing the inspiring stories of the small business owners Kiva’s loans benefit. Magazine, and more. Marketing Goal 4: Measure brand perception more effectively.

Marketing 170

Marketing Measurement Trends B2B 170

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Here are some quick takeaways and observations based on experience with storytelling for B2B brands. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign. It’s not about you. What’s at stake?

Brand 173

Brand Branding Storytelling Video 173

Sword and the Script

AUGUST 20, 2016

There may well be a disconnect between strategy and execution in B2B marketing. While businesses usually don’t think twice about investing in research, personas and messaging platforms, when it comes to execution, someone is usually counting pennies. See these 7 B2B marketing and PR services that tip the scales. But it is not.

Content Marketing 60

Content Marketing Marketing B2B Small Business 60

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. Which Departments Most Influence B2B Purchase Decisions? What does Google want in exchange? The slides are embedded nearby.

Marketing 60

Marketing B2B Local Customer Service 60

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 213

Marketing Brand Branding Publicity 213

Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. First, B2B companies spend roughly $150 for every email they collect.

SEO 131

SEO Content Marketing Marketing Software 131

Prohibition

FEBRUARY 27, 2023

The tweet received almost 23k likes and retweets from big names such as Greg James – showing the power of social media in helping put small businesses on the grid! This is a great example of how simple but well done content can go viral. Clever and good for the planet – we can’t ask for much more!

Brand 62

Brand Branding Viral Fashion 62

Garrett Public Relations

FEBRUARY 28, 2024

As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations. Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.”

Media 153

Media Report Company Publicity 153

Sword and the Script

NOVEMBER 5, 2016

There’s something similar at play in those B2B organizations facing challenges in content marketing. B2B Customers Want Thought Leadership. by the news site Small Business Trends. Is your B2B PR firm bringing ideas to the table? This is the #1 reason B2B tech companies switch firms.

Content Marketing 60

Content Marketing B2B Web Small Business 60

Communications Conversations

JANUARY 16, 2017

And, keep in mind, “everyone else” comprises a pretty big chunk of the accounts and brands on Twitter (small businesses and B2B specifically). Another big B2B brand. Take JP Morgan, for example. 326,000 followers. Big huge financial brand. They’re using Twitter purely as a broadcast channel.

B2B 60

B2B Twitter Viral Trends 60

Buzzstream

JANUARY 9, 2019

Big publications are less likely to work together with small businesses, but small businesses will! The good news here is that there are loads of small businesses with similar target audiences and objectives. Choosing authors working for companies of a similar size to yours allows you to form strong bonds.

Content Marketing 134

Content Marketing Marketing How To Resources 134

wiredPRworks

JUNE 5, 2018

Authors include Fortune 500 brand marketers, B2B marketers, B2C marketers, small business freelancers, agency owners, and consultants whose creative work powers some of the biggest brands in the world. Digital Marketers Sound Off Highlights. Tools leading digital marketers recommend.

Marketing 45

Marketing Insurance Insurance eBook 45

Rock the Status Quo

DECEMBER 10, 2015

My bank client is a top ten SBA lender in my state who, naturally, funds a high volume of small business loans. Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. Let me give you an example.

Pitching 100

Pitching Real Estate Banking How To 100

Garrett Public Relations

MAY 4, 2022

As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH. Each year, the folks at Muck Rack conduct a survey of journalists to ask about their preferences and how they find […].

Media 207

Media Pitching Survey Publicity 207