ImPRessions - Crenshaw Communications

JUNE 6, 2017

Just because a team launched a new B2B tech service doesn’t mean that the B2B tech category is best for the entry, and often it pays to enter in more than one category. New competitions crop up often, so it pays to keep up-to-date. Don’t limit yourself to the “obvious” category. Be strategic about your entries.

B2B 168

B2B Video Exercises Infographics 168

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). The Google Algorithm. Owned Media. It’s called ‘owned media’. That’s earned media.

Google 113

Google Guidelines Web B2C 113

Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. Write with the sole aim of adding value to the reader, educating them and influencing them to share in your view of the topic. Quality writing takes time, practice and an investment in reading the work of others.

Case Study 100

Case Study B2B Survey Education 100

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Landis PR

AUGUST 23, 2021

I also think it’s wacky when I get asked to publish an infographic. When I was little, I always wanted to write for People magazine. Then, I entered the B2B world by accident and quickly realized that there are plenty of famous people in the B2B space. Understand the brand first. What is your dream assignment?

Meeting 69

Meeting Media B2B Transportation 69

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Keep the results you’re looking for in mind.

Survey 120

Survey How To Construction Data 120

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 5, 2019

The fact that many finance organizations try to reach B2C and B2B audiences simultaneously adds another factor to the equation. Brands spend large sums of money on content marketing. Brands are creating longer content, but there’s still room to improve the finish rate. Create social videos and infographics.

Financial 83

Financial Industry Report Insurance 83

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. They focus on trivialities.

How To 120

How To Tools Viral Exercises 120

Contently - Strategy

SEPTEMBER 21, 2018

No brand wants their content strategy to stall at Phase 0, a hectic and emotionally stressful state we call content chaos. Brands like to pay lip service to the customer experience, but if marketers want their content to make a real impact, they have to commit. Visual assets like infographics are more expensive.) Sound familiar?

Content Marketing 103

Content Marketing Print Analysis Data 103

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. When you can, offer high resolution photos, videos or infographics. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. An example comes from B2B software, of all places. cookies ‘n cream.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JUNE 7, 2016

Mapping content to B2B buying stages. The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Top 5 Challenges Facing B2B Marketers in 2016. Increasing brand awareness 46%. Also see: 3 Free PR Photo Hacks.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. According to Demand Gen Report , over half of B2B buyers rely on content to research their buying decisions.

Examples 52

Examples eBook Infographics Analytics 52

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 65

Communications Pinterest Reddit Radio 65

Sword and the Script

AUGUST 16, 2016

As author and keynote speaker Dan Pink has articulated in his talks for the last 18 months or so, brands used to have a controlling influence on information about their products. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Earned Social Media Posts - Here's an idea: Set up a series of social media content that can be posted to your company or brand social channels. LinkedIn - LinkedIn is a powerhouse for B2B marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Conversations

JULY 5, 2017

In a world where people are glued to their mobile devices even in parks on a sunny day, check out social accounts every other second and happily embrace the culture of liveblogging, it seems natural for brands to incorporate smm policies into overall communication strategies. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Make sure you put pen to paper and write down your content marketing strategy! Determine brand voice: Next, you must determine the brand voice for your content. Step 3: Get Started.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Beyond PR

MAY 12, 2016

Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. An extra like this, via PR Newswire’s agreement with The Reuters Sign, shows that you view your clients as people, not just brands. The approach you take will often depend on your client’s news, industry, and brand.

Agency 40

Agency Real Estate Film Video 40

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. and for B2B services it was 10.1%.

Marketing 78

Marketing Publicity Survey Study 78

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR 20/20

NOVEMBER 29, 2016

Why are you writing? And yet, only 37% of B2B content marketers have a written content marketing strategy. Why are you writing more posts, creating more videos, or designing more infographics? Step 1: Write down your goals. Once you figure out these goals, write them down. What is your brand about?

Content Marketing 40

Content Marketing Writing Marketing Tools 40

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. However, that doesn’t mean healthcare brands should start pursuing journalistic content. Plus, brands usually don’t have the resources or infrastructure in place to go after hard news.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Sword and the Script

DECEMBER 18, 2018

Though she says writing has always been part of her career, her “first ‘real’ PR job landed me out in the Bay Area working for a tech company.” Today she works primarily with small and medium B2B clients and some nonprofits. Telling stories, creating messages, writing – it’s all in a PR pro’s repertoire. >>>

Publicity 62

Publicity Storytelling Pitching Nonprofit 62

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. Always try to create loyal brand advocates from your social audience by engaging with them in frequent discussions. Infographics. Blogs and articles.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

JULY 23, 2014

Though there''s disagreement on the accuracy of that specific number, we can all agree that telling your brand''s story through photos, gifs and videos can be much more engaging than plain text. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos. Source: Benefit Cosmetics ).

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

MAY 5, 2020

>>> Looking for a B2B tech PR with expertise and execution? The broadcast alerts are a notification “to find out when a clip mentioning your brand, client or topic just aired.” Images and infographics are an excellent way to provide context to your news story. Here’s the list of PR technology companies I’m watching.

Pitching 84

Pitching Survey System Technology 84

Contently - Strategy

JANUARY 23, 2019

Of course, Klein couldn’t simply write explainers for his readers on request, and when he began to amass a team around him, he realized journalists weren’t always the right hire. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.”

Media 99

Media Journalism Content Marketing Education 99

MaccaPR

AUGUST 5, 2015

What’s more, promoting the authors of your blog is a critical part of establishing employee advocates for your brand – advocates who can extend their value through branded e-books, speeches, webinars, podcasts, infographics, YouTube videos and much more. Bylined Bloggers Build Employee Retention. Source: Ben Sutherland ).

Blogging 48

Blogging Employee Corporate Google 48

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right. No brand should have a grainy picture adorning their social profiles.

Social Media 40

Social Media Pinterest Media Marketing 40

Marketwired

FEBRUARY 23, 2016

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125