Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Cision recently announced “ article-level data.”

Media Relations 113

Media Relations Media Survey Pitching 113

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

When I was introduced at a board meeting of investors and stakeholders, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. This came as a surprise to me, and later a board member pulled me aside to talk about it.

Media Relations 136

Media Relations Media Ethics Reputation 136

Ethical Voices

SEPTEMBER 14, 2023

Is there something rotten about film reviews? – Vulture reported about a PR firm that is allegedly paying reviewers for positive reviews on Rotten Tomatoes (without disclosing) AI and Copyright – One of the key barriers to AI creative adoption are the concerns over plagiarism and lack of IP protection. The reconsidered.

Government 79

Government Ethics Media Relations Film 79

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 102

Media Relations Report Industry SEO 102

Flack's Revenge

JANUARY 14, 2016

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). DIY Buyers tap Self Serve Info.

B2B 120

B2B Media Relations Media Social Media 120

Sword and the Script

MARCH 14, 2023

Recently, I completed an article for a client and used the generative artificial intelligence tool to suggest alternate sub-headlines in the piece. As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work.

Software 85

Software Media Relations Media Pitching 85

Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. That fact that 9 in 10 reporters are on Twitter means if media relations is part of your mandate, you need to be on it too.

Twitter 135

Twitter Survey Journalism Social Media 135

Shift Communications

JANUARY 18, 2018

These reporters, who are basically celebrities for anyone in the healthcare space, addressed a crowd of 30 people and held a casual conversation about JPM, opening the floor to questions, comments, jokes and more. Here are some ways how to build great media relations with relevant press: Check out Recent Coverage. Caela Shay.

Media Relations 76

Media Relations Healthcare Media Hotels 76

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It is through helping and supporting that we will continue to foster existing relationships with media, as well as develop those important new relationships, too. As always, we welcome your feedback.

Media Relations 76

Media Relations B2B Media Conference 76

PRSay

OCTOBER 31, 2019

But people like to read about these chunky bears. If every reader shares the article with someone else, the journalist just doubled their page views. You might have noticed a rise in articles like “10 types of people you’ll meet at private school.” Get more media pitching knowledge from Michael Smart here. And comment.

Pitching 139

Pitching Video Engineering Web 139

PR in High Definition

MARCH 26, 2020

Firefly attended a (virtual) media briefing, hosted by 4media, with The Sun’s consumer editor, Dan Jones, to talk about how the newspaper been operating, how coverage has changed and what PRs can do since coronavirus became the centre of attention in the UK. And that goes for both coronavirus and non-coronavirus related stories.

Media Relations 83

Media Relations Media Newspapers Print 83

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Unfortunately, too often people think media relations is synonymous with PR.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Shift Communications

AUGUST 16, 2017

Media relations is often the bread and butter of any PR program, and at SHIFT we pride ourselves on being some of the best trend spotters and pitch and content developers in the industry. A relevant industry or competitor article can turn into a great media opportunity for your own client.” – Katie Beaule, Account Executive.

Media Relations 111

Media Relations Media Pitching Report 111

PRSay

MAY 23, 2018

You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Talk about the outlet’s audience.

Media Relations 136

Media Relations Publicity Media Blogging 136

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. The interface is intuitive and delivers a fantastic user experience.

Media 369

Media Software Pitching YouTube 369

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Well, it’s important to keep in mind that when journalists speak on panels, they are thinking about their typical interactions with PR pros. Think about it from their perspective. How is this possible? Just the facts.”

Media Relations 94

Media Relations Pitching Media Conference 94

The Proactive Report

JUNE 20, 2015

This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Create a “news capsule” about the story angle and post it in your newsroom.

Twitter 100

Twitter Media Relations How To Media 100

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Who is reading this potential article, would it be interesting to them?

Report 361

Report How To Pitching Banking 361

ImPRessions - Crenshaw Communications

JUNE 8, 2023

Nicholas Carlson of Insider puts it this way: I guess the lesson is: when your boss is about to do something really stupid, throw your body in the way. When to give media full access to the boss It’s the inside version of “Fire the agency!” ” But can an internal PR team prevent bad media relations decisions?

Reputation 334

Reputation Television Internal International 334

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media. Got a study or survey about marketing or PR?

Survey 78

Survey Media Relations Report Media 78

PRSay

APRIL 19, 2017

Working in media relations is not for the faint of heart or the easily discouraged. “Engaging journalists on Twitter is a great way to stand out from the masses of PR pros clamoring for their attention,” PR pro and media-relations trainer Michael Smart says. Congratulations, but how is this news for reporters?

Pitching 139

Pitching Report Writing Energy 139

Onclusive

AUGUST 24, 2020

In the world of PR and Communications, our heroes are typically Chief Communications Officers, PR agency chiefs, masterful account executives who continually craft the right stories, and media relations experts who consistently garner great coverage. Rarely is that distinction conferred upon a technologist.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

MAY 31, 2016

That’s okay in my book; it’s silly to be sensitive about it or to take offense when people ask if you created that cute TV ad. But more frustrating than ignorance about the practice of PR are the misconceptions and stereotypes about it. PR is all about spin. PR is about who you know. Well said, Nicole.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Bianchi Biz Blog

FEBRUARY 2, 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. It’s also helpful to use specific keywords related to the topic you are asking about. This makes it easier for ChatGPT to understand the command or query.

Automotive 80

Automotive Training Customer Service Data 80

Shift Communications

AUGUST 4, 2016

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. Which leads us to our next media relations challenge….

Media Relations 60

Media Relations How To Media Groups 60

Stephen Waddington

SEPTEMBER 29, 2021

It’s a thoughtful and occasionally irreverent place to kick around ideas about our profession. Why is the public relations industry not representative of the organisations or the public that it serves? What can a middle-aged white man tell you about diversity? Why is public relations conflated with media relations?

Industry 153

Industry Publicity Agency Community 153

Onclusive

JUNE 28, 2022

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. Ultimately, measurements that align the entire marketing mix against a single set of business goals are the success metrics the C-suite really cares about.

Measurement 195

Measurement Data Social Media Analysis 195

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. However, what the company is doing isn’t, in its own words, about quality…it’s about revenue.

Technology 67

Technology Advertising Advertising Community 67

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. The pitch was about a study they had done. She did review it and ended up writing about it too. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder.

Content Marketing 90

Content Marketing Marketing Pitching Survey 90

PR Matters

APRIL 21, 2016

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165