PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! The New York Times has about 833,000 print subscribers, which is impressive on its own merits.

Print 78

Print Newspapers Media Skype 78

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. Pitch media upstream.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system.

Reddit 174

Reddit Software B2B Technology 174

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? That’s why one of the most important roles of a PR professional is to build and maintain media relations.

Print 112

Print Trends Agency Brand 112

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. If one thing is certain, technology and the media will continue to change.

Pitching 94

Pitching Print Measurement Report 94

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Owned Media : Channels controlled by the organization (e.g., news articles). What is a Bylined Article ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Landis PR

JULY 12, 2021

Related articles: The Power and Glory of Sportswriting – New York Times. The sportswriter’s job: Is it harder in today’s digital age than it was when print was our key news source? – Sports Broadcast Journal. The post Meet the Media: Steve Kettmann appeared first on Landis PR.

Meeting 128

Meeting Sports Media Print 128

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JUNE 29, 2015

As a result, the smartphone is becoming an increasingly more important platform for the distribution of news and media. Moreover, articles are being formatted to better accommodate the small screen size of phones. Articles and paragraphs are becoming smaller and photos and videos are increasingly being utilized to tell stories.

Comparison 120

Comparison Television Print Social Media 120

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. Before I get to the two most effective media relations tactics for 2013, let’s agree that the smile and dial approach doesn’t work anymore.

Media Relations 52

Media Relations Media Pitching Writing 52

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? instead of another tactic? to turn into a result?

Communications 99

Communications Comparison Exercises Interviews 99

Landis PR

APRIL 12, 2021

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. Related Articles by Dan: Hovercraft to SF? Flying robo-taxis eyed for Bay Area commuters.

Meeting 98

Meeting Media Print Enterprise 98

ImPRessions - Crenshaw Communications

APRIL 26, 2016

An exec I worked with once told me he didn’t exist until he saw his name in print. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts. The final outcomes of any media relations effort are never 100% predictable.

Print 120

Print Advertising Advertising Survey 120

ImPRessions - Crenshaw Communications

JULY 11, 2018

To maximize the impact of earned coverage, the media relations pro must master the pitch, the interview, and the promotion of the story. Once the article or segment is live, both parties evaluate it for accuracy; it’s not uncommon for there to be small errors in names, titles, or other details. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. I’ve included links to all these sources at the end of this article. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It’s also the age range featured in health and medical articles about ailments from arthritis to erectile dysfunction. Or not… apparently Newton’s “childish” eating habits (lots of sugary cereal) will make him the topic of health food “makeover” articles from Dr. Oz to Joy Bauer.

Sports 149

Sports Fashion Print Pitching 149

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. Research and target distribution.

Pitching 53

Pitching Media Media Relations Writing 53

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. Now that’s a coverage report,” he would say.

Print 120

Print Interviews Pitching Conference 120

Sword and the Script

APRIL 12, 2022

While it’s free to join as an expert, the company makes money by charging listed experts when and if they are mentioned in an article. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We

Software 88

Software Pitching Measurement Enterprise 88

Bianchi Biz Blog

APRIL 17, 2023

They expect our articles to dive deep into the technical details and the development process. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine. and tell their development story is always fun. Any pet peeves with PR people?

Engineering 77

Engineering Automotive Agriculture Media 77

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. How do you utilize social media/marketing to amplify your PR results?

Pitching 98

Pitching Consumer How To Education 98

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Basically, will TV/radio work, or should they mostly respond via email to online/print queries? Media opportunities come and go fast. Training should be more than an email with messaging or print-out of “communication best practices.”

Leadership 83

Leadership Print Training Radio 83

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? After an aggressive media relations push, we began to pick up traction in the local market. Client: Print Syndicate. Online, print, broadcast – it all still matters. Client: Rockport.

Print 60

Print Media Travel Wireless 60

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. But I’m proud of their work and my role in making sure the articles touched on the same theme without becoming repetitive. I’m editor-in-chief at IndustryWeek , a magazine that traces its history back to 1882.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

NOVEMBER 26, 2019

How can you tell if your media relations efforts are having an impact? That’s what Cision is doing with earned media , except the first “target” is the article and the “retarget” is the paid campaign. Cision says retargeting advertisements based on earned media audiences in this way is more effective too.

Publicity 89

Publicity Media Advertising Advertising 89

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. We are convinced that our clients value a firm with experts in multi-media content creation, brilliant social media strategists and who can knock a media event out of the park.

YouTube 136

YouTube Training Video Survey 136

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. Unlike ads or commercial, you don’t pay for the stories to run, and unlike digital marketing or social media, you can’t simply write something and then post it.

Marketing 40

Marketing Radio Newspapers Print 40

Bianchi Biz Blog

MAY 16, 2022

But if I have to pick one, I think it would be the articles I have written about the U.S. My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue.

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 147

Employee Print Writing Survey 147

David PR Group

SEPTEMBER 3, 2014

He handed me a faxed copy of the article—not an original. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. Back in ’09, faxing an article was equivalent to today’s social sharing. I was taken aback. You don’t get your local paper?”

Newspapers 73

Newspapers Print Radio Local 73

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. I’m also a contributing writer for EVannex – I write a weekly blog post. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Media Travel Interviews 81