Contently - Strategy

AUGUST 16, 2024

As part of its content marketing strategy, Microsoft curates thought-leadership articles written by Microsoft executives and industry experts. These articles delve into B2B challenges, technology advancements , and the impact of Microsoft solutions. This positions Microsoft as both a thought leader and trusted advisor.

LinkedIn 100

LinkedIn Examples Branding Brand 100

PRSay

JANUARY 16, 2025

The article and subsequent coverage provided examples of a publicist waging a largely undetectable smear campaign in the digital era because the publicist wrote Baldoni wants to feel like she can be buried.

Ethics 146

Ethics Publicity Crisis Film 146

Remote PR Jobs

MARCH 11, 2025

Be sure to capture data from multiple sources, including traditional news articles, online blogs, and social media conversations. Meltwater A premium tool for tracking media coverage across digital and print sources. Globenewswire - A tool that distributes press releases and multimedia content.

Writing 262

Writing Report How To Analysis 262

Remote PR Jobs

APRIL 14, 2025

Why SEO Matters for PR Professionals Imagine crafting a powerful press release or insightful article, only to have it lost in the vast ocean of online information. Think of every article, blog, or press release as a valuable resource to widen your audience. Headers and Subheaders: Use descriptive headings.

SEO 155

SEO Engineering Content Marketing Analysis 155

Sword and the Script

DECEMBER 3, 2024

The article says lenders believe this is a “first step before an asset sale or collateral transfer.” More specifically, the company says its chatbot, “Dazz” can interpret “complex requests” and “the nuances of your PR needs.” So far, it’s getting early positive mentions. More challenges for Cision “Platinum Equity-backed Cision Ltd.

Software 178

Software Measurement B2B Training 178

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Start by mapping your target audience and the publications they read. This makes earned media particularly valuable for startups looking to build credibility. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

JANUARY 30, 2025

They add structured data markup and ensure proper formatting across devices.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

APRIL 14, 2025

But don’t just blast out generic pitches – take time to study each outlet’s coverage angles and reporter’s past articles. This stat became widely cited in articles about marketing technology consolidation. Tools like Muckrack and Cision can help identify relevant contacts.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

PR Daily

JUNE 25, 2025

Pitching and PR “Can you review every article written by [reporter name and outlet] in the last year, and let me know the most common themes, topics and companies covered?” Always use this when creating video scripts from a bylined article. Responses have been lightly edited for style and brevity.

Communications 107

Communications Wikipedia Storytelling Pitching 107

Buzzstream

JUNE 18, 2025

Confirm article originality by checking syndication status, press release formatting, and whether the author is in-house. I’ve broken this down into sitewide fit, author, article, and extra evaluation criteria specific to PRs. I would then move on to more article-specific evaluation to see if they share external sources.

How To 62

How To SEO Pitching Google 62

Remote PR Jobs

NOVEMBER 8, 2024

In our past articles, we reviewed the first two steps of the job application process. First, we focused on writing a resume , and then the cover letter. Next on the agenda is acing the interview. In this guide, we will go over tips for in-person and virtual interviews. How to communicate effectively in a job interview?

Interviews 262

Interviews Communications Tools Examples 262

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

FEBRUARY 5, 2025

Their articles range from gear reviews to trail guides, establishing them as a trusted voice in the outdoor community. According to SEMrush, long-form content over 3,000 words gets 3x more traffic than average-length articles. The key lies in creating substantive content that answers real audience needs.

Branding 78

Branding Brand Media Journalism 78

Sword and the Script

OCTOBER 29, 2024

We put a similar program in place for contributed articles, pitches and press releases too. You can see in the themes we developed are focused on external relationship building – which is a comms team’s mandate. This is also the key to scale because there’s a lot of synergy between those five major tasks we tackled every week.

Marketing 218

Marketing eBook Guidelines B2B 218

Remote PR Jobs

APRIL 30, 2025

Stay Curious & Keep Researching: Check out helpful articles, like this guide from The Muse , to explore different PR paths and strategies for success. Gain Experience Through Internships or Freelance Projects: Trying out different roles can be the quickest way to learn what works (and what doesnt) for you. Start small and experiment.

Fashion 155

Fashion Energy Storytelling Industry 155

5W PR

OCTOBER 17, 2024

By adhering to the strategies outlined in this article, a more cohesive and effective marketing approach can be achieved. Media placements can generate additional PR opportunities, such as interviews or feature articles. The Importance of Integration The fusion of PR and media planning offers several key benefits.

Strategy 78

Strategy Media Measurement Analysis 78

Remote PR Jobs

FEBRUARY 11, 2025

If you're unsure where to start, check out this article on 4 secrets to finding journalists contacts to guide you in identifying the right contacts. One key to success in this new landscape is using multiple platforms, and building a more individualized approach.

Media 166

Media Pitching Tools Resources 166

Flack's Revenge

NOVEMBER 11, 2024

He mentioned a recent article in AdWeek : Press Releases are Way too Hyperbolic , by Paul Hiebert. The article seemed well-researched and accurate, which pained me. Further, they will likely still be hypey five years and even a decade from now, despite this fine article. I read the story. So, let me make this bold statement.

Writing 156

Writing Blogging Pitching Marketing 156

5W PR

MAY 12, 2025

Long-form content continues to perform well, with articles over 2,000 words generating 77% more backlinks than shorter articles. Content must match user expectations at different stages of the customer journey, from awareness to conversion. However, quality and relevance matter more than length alone.

Local 78

Local SEO Strategy Mobile 78

Prowly

DECEMBER 17, 2024

In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. We get it, finding the perfect PR tool can be overwhelming.

Comparison 104

Comparison Software Tools Analytics 104

5W PR

OCTOBER 14, 2024

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Generating media coverage in industry publications, trade journals, and general news outlets allows companies to reach a broader audience and position themselves as thought leaders.

B2B 78

B2B Company Publicity Marketing 78

Doctor Spin

NOVEMBER 17, 2024

Please support my blog by sharing articles with other communications and marketing professionals. After all, Zeno’s greatest lesson is that even the worst calamities can lead to transformative growth. Learn more: Zeno and Stoic Ideas for Public Relations Thanks for reading. You might also consider my PR services or speaking engagements.

Publicity 52

Publicity Wikipedia Viral Industry 52

5W PR

NOVEMBER 12, 2024

Contributing articles, participating in webinars, and speaking at conferences can enhance the company’s profile and establish it as a trusted authority.  PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

DECEMBER 28, 2024

By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic. SEO-Optimized Content Search engine optimization (SEO) is crucial for increasing the visibility of online casino content.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Bianchi Biz Blog

NOVEMBER 7, 2024

Reporters pick-and-choose what they use based on the length they have for their article. Those are your key messages. You want to develop them and keep them simple – like a sound bite. Help them choose your quote by speaking in short, concise messages that efficiently make one of your key points.

Interviews 89

Interviews Media Print Report 89

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. KPIs (key performance indicators) are quantifiable content metrics that show how close you are to achieving your goals. Study your audience It’s time to dig deep and learn about your customers.

Content Marketing 63

Content Marketing Strategy How To Marketing 63

Sword and the Script

SEPTEMBER 24, 2024

In this case, I’d interview the customers and write up a contributed article to pitch. As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. We shifted the conversation to sharing expertise. The byline would be co-written by my client and the customer.

B2B 147

B2B Case Study Study Conference 147

PRSay

JULY 1, 2025

Think like a digital architect For decades, brands relied on earned media coverage, including articles, features, and interviews, to shape narratives, build credibility, and drive traffic to owned platforms. Chatbots occasionally summarize inaccurately or with bias, and they lack the nuance of full articles.

Branding 78

Branding Brand SEO Engineering 78

5W PR

JANUARY 15, 2025

AI can analyze data from various sources, including social media trends, news articles, and consumer sentiment, to identify emerging narratives and uncover compelling story angles. This data-driven approach ensures that the stories told are relevant, timely, and resonate with the current cultural zeitgeist.

Storytelling 78

Storytelling Creativity Data Trends 78

5W PR

APRIL 25, 2025

Research and Preparation Before reaching out to journalists, study their recent articles, social media presence, and areas of focus. Research by Cision shows that 75% of journalists say fewer than 25% of the pitches they receive are relevant to their beat. This statistic underscores the importance of targeted, personalized outreach.

Media Relations 78

Media Relations How To Media Crisis Communications 78

5W PR

APRIL 13, 2025

Choosing the Right Channels for Maximum Impact Different storytelling channels serve different purposes in a comprehensive PR strategy: Social Media Instagram: Visual storytelling through photos/videos Facebook: Longer-form content and community building LinkedIn: Professional credibility and thought leadership YouTube: In-depth video content and tutorials (..)

Storytelling 78

Storytelling Case Study Measurement Education 78

5W PR

NOVEMBER 26, 2024

By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry. Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns.

Video 78

Video Trends Marketing Advertising 78

Buzzstream

NOVEMBER 21, 2024

Each week, we package a new article, video, and piece of tactical advice readers can use to level up everything from content ideation to maintaining journalist relationships. In the newsletter, you’ll find a list of top articles. Also See: Ragan PR Daily News Feed PR Daily highlights top articles from PRDaily.com every day.

Digital PR 62

Digital PR SEO Web Resources 62

Agility PR Solutions

JUNE 19, 2025

This article explores today’s key trends in consumer PR, how they […] The post 6 ways consumer PR trends are changing in the digital era first appeared on Agility PR Solutions.

Trends 105

Trends Consumer Reputation Data 105

5W PR

MAY 2, 2025

Track their recent articles to understand their interests and coverage patterns. Securing Media Coverage Without a Big Budget Small PR teams can punch above their weight by targeting specialized AdTech media strategically. Start by identifying 3-5 key journalists who consistently cover your specific market segment.

Strategy 78

Strategy Privacy Advertising Advertising 78

5W PR

JANUARY 20, 2025

This can include articles, blog posts, white papers, webinars, presentations, and even podcasts. When a law firm consistently publishes insightful articles, white papers or presents at industry conferences, it demonstrates a deep understanding of complex legal issues.

Leadership 78

Leadership SEO Engineering Resources 78

PRSay

MAY 15, 2025

Short, strong, first-person articles perform best keep it real and keep it brief. Practical tactics: Test your AI visibility by asking tools like ChatGPT, What is [Your Brand] known for? or Who are the experts at [Your Org] in [Topic]? Bring humanity to your brand.

Communications 156

Communications Leadership Internal International 156