Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

article] appeared first on Crenshaw Communications. Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.”

Why getting links in articles still matters

PR Daily

This is why you must endeavor to place links in published articles. Don’t forget to include a link to an ungated piece of content in the body of your article as well. A version of this article originally ran on the Meltwater blog.

Wonky Articles Trump other forms of Content

Flack's Revenge

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too).

Boost your profile with contributed articles

Public Relations Sydney

A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience.

Are your infographics, videos and articles unforgettable?

PR Daily

Publishers ditch Facebook’s Instant Articles

PR Daily

Facebook’s Instant Articles might not be all its cracked up to be. reported that The Times “stopped using Instant Articles after a test last fall that found that links back to the Times’ own site monetized better than Instant Articles.”

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. This meant, for the first time ever, PR professionals could begin to understand their digital impact, by understanding when readers were clicking through links in articles to visit their site. Gauge Article Performance Over Time.

The 10 most popular LinkedIn articles of 2016

PR Daily

Roughly 8 million articles were published on LinkedIn this year. Here’s a look at the platform’s most buzzworthy articles this year: 1. The article sparked a heated discussion with more than 4,000 comments and 650,000 views.

About all those “press release is dead” articles

Muck Rack

About all those “press release is dead” articles

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Google and Twitter to offer 'instant articles'

PR Daily

The new venture between the search giant and social platform centers on “instant articles,” which The New York Times describes as “a new kind of web link and article storage system that would load online news articles and digital magazine pieces in a few milliseconds.”

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. This article, about the increased traffic going to The Sun site caught my eye. If your agency is running paid ads on behalf of your clients you need to read this article.

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The Value of a Well-Placed Featured Article

TrendKite

Everyone feels good when an article featuring their brand or client runs in a publication that is popular with the target audience. Don’t get us wrong, we are huge fans of feeling good, so if you pull off a well-placed feature article, pop the Champaign and have at it.

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Weather Channel slams Breitbart over climate-change article

PR Daily

article cites one study that measures land temperatures but fails to mention others that “show smaller drops, more typical of the decline one would expect after a strong El Niño event.”

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

PR Attribution: Breakthrough Technology Measuring Traffic from Articles & Media Mentions Without Links

101 articles to help your 2017 PR, monitoring, and measurement planning

Media Bullseye

This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success.

How to Write an Engaging Article-Even when Your Topic Seems Dull 

Media Bullseye

A 2013 study by Optimind Technology discovered that articles with pictures receive 94 percent more views than those without photos. Additionally, readers respond positively to articles with periodic photos to break up blocks of text.

How to Help a Tiny Torah Scroll Kickstart An Article of Hope

Waxing UnLyrical

An Article of Hope. I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine).

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Facebook, Instagram grow with ‘Instant Articles’ and users

PR Daily

Facebook’s “Instant Articles” is getting a big push with partnerships that promise to dramatically increase its content load. The number of publishers and array of posted articles aren’t the only things that are growing with Facebook’s content project.

How to Make Bylined Articles Work for You

Solo PR Pro

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article.

Choosing Content Formats: Are you sure that article shouldn’t be a list?

Marketwired

It’s content that takes little investment upfront from a reader, compared to an 800-word article. Choosing #Content Formats: Are you sure that article shouldn’t be a list? The problem comes when you look at a thesis and have to decide between a slide show, an article, and a video.

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Buzzfeed admits to deleting articles due to advertiser pressure

PR Daily

This month, Buzzfeed was accused of deleting—and then republishing —articles about Dove soap and the board game Monopoly due to pressure from advertisers. Another instance saw an article that criticized a Pepsi Super Bowl Twitter marketing campaign that Buzzfeed had been working on.

Theranos chief battles Wall Street Journal over article

PR Daily

To use it in a sentence: Theranos CEO Elizabeth Holmes “Amazoned” The Wall Street Journal this week when she pushed back against claims it made against her company in a recent article. article, published Oct. Earlier this week, she spoke about the article on The Journal’s own turf. She did, and she continued to dispute assertions made in the article. She continued, “We’ve seen two articles that were false.

GIF search, Instant Articles boost marketers' visual options

PR Daily

Facebook opens Instant Articles to all. On Wednesday, the social media network announced via a blog post that its publishing feature, Instant Articles, will be available to all publishers in April: Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world.

Wikipedia founder to PR pros: Don't edit articles

PR Daily

A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm. The perpetrator will try to mask their work by creating a fake account, but they always seem to be caught by something small, like the IP address.

Academic journal retracts article about same-sex marriage study

PR Daily

Academic journal Science has retracted an article that was published six months ago whose dubious findings made their way into the pages of major news outlets.

The Top 17 Articles of 2017: #3 Google Quietly Launches ‘Badass’ Hiring Tool For Employers

PR Daily

It looks like Google isn’t taking Facebook’s move into the employment space lying down. The company is quietly introducing a new product called Google Hire.

PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program.

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Is sharing third-party media articles via social a solid strategy for brands?

Communications Conversations

“Should we continue sharing articles to third-party sites? Sharing third-party articles is great–but at the end of day, it’s actually building awareness and credibility for the media outlet–not our brand. 3: Third-party articles get great engagement!

Instant Articles lacks revenue, has too many ad restrictions, some say

PR Daily

The 20 or so publishers that signed on to be part of Facebook’s Instant Articles aren’t all happy about the new service. Some are unhappy with the advertising options and lack of revenue from articles published directly on Facebook.

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Tinder’s Twitter account goes off on Vanity Fair over article

PR Daily

In a Vanity Fair article released this week , one source refers to what people do on the dating app Tinder as “ordering a person.” of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated.

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Trade association in damage control mode after NYT's nail salon articles

PR Daily

The three ingredients referenced in the article were removed from nail polish many years ago by all the large brands, not because they were illegal or unsafe at the levels used, but because manufacturers responded to customer questions and concerns.”.

Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants

Waxing UnLyrical

Great visuals can enhance your articles. They work well as stand-alone web content or even as an additional outline of a full length article. Are you using art to enhance your articles? Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants.

Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Below I’ve collected a list of tools to help you put the “art” in your article. With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content.

The Criteria Pros Use to Qualify High Authority Link Opportunities

Buzzstream

DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. It’s pretty simple to scan an article for these once you know what you’re looking for. Right click on the article. Featured Article

The Byline Article GOOD Pitch is Fresh Content

Bad Pitch Blog

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. With four ideas in this pitch, and no articles.

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What’s A-hed?

HMA Public Relations

Russell Adams wrote an article nearly six years ago that has turned into the blockbuster movie “Tag.” Why was the Wall Street Journal even writing an article about this? . Featured PR Observations and Preferences A-hed Aha article front page Russell Adams Tag Wall Street Journal

Here’s Why GDPR is Good News for PR and Content Marketing

Sword and the Script

There are a couple of lines in a Bloomberg article on GDPR that sums it up well: “The GDPR rules aren’t complicated. Like many American marketers, I didn’t pay too much attention to the General Data Protection Regulation (GDPR) until recently.

How Creative, Agile and Metrics can Sing in Marketing Harmony [UML]

Sword and the Script

I use a combination of analytics and intuition to filter hundreds of articles down to just 10 that you should read. Years ago, I spoke to a CMO that said, “I don’t invest in anything I can’t directly measure.” At that time, that basically limited him to email and search advertising.

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

His article was written for the buy-side – those looking to use Gartner reports to guide their technology purchasing decisions. He argues the MQs should not be used as a short list and his article strives to redirect this thinking.

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.