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Understanding Earned Media Success in Press Releases: Factors & Amplification Strategies

Business Wire

The challenge here is measuring the success of these earned media articles, particularly from press releases. This means more eyeballs and impressions because you shared compelling news that journalists want to share.

Media 386
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What’s the Difference Between B2B and B2C PR?

Remote PR Jobs

Common B2B PR Strategies To give you a better idea, here are some common things B2B PR agencies do: Share expert insights through interviews and articles. At the same time, their Azure cloud services team shares white papers on security and scalability, organizes analyst briefings, and places executive articles in trade publications.

B2C 236
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PR Playbook: How to Personalize Emails Successfully at 2x Speed

Prowly

In Prowly’s Media Database , she can find: Journalist’s recent articles and online activity Exact topics covered Outlet’s demographic and audience data PRO TIP: These insights help you weed out irrelevant contacts, find fitting story angles, and spot important keywords and themes to use in your personalized emails. “It

How To 212
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How to write an impressive entry-level Public Relations resume to land your first role

Remote PR Jobs

In this article, we go over the tips and tricks for writing a resume to help you highlight your transferable skills. Are you looking to transition your career into Public Relations or Communications, and not sure where to start?

Writing 264
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

This article explores how these firms are adapting to the new topography of Online Crisis Management. Whether you're a business owner, marketer, or PR professional, this article offers valuable insights into the changing landscape of crisis management and how to navigate it effectively.

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How to bring your skills to life in a Public Relations cover letter

Remote PR Jobs

In our last article , we explored the first step of a successful job application: building an entry-level PR resume. The job search can be challenging—first, there’s the resume, then the cover letter, followed by the interview process. Now, let’s dive into the next step.

Publicity 260
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Track Twitter Mentions Like a Pro in 2025

Prowly

and wanted to find ways of doing it effectively, this article is for you. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

Twitter 104