Wonky Articles Trump other forms of Content

Flack's Revenge

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too).

How to Make Bylined Articles Work for You

Solo PR Pro

The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article.

Trending Sources

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. This meant, for the first time ever, PR professionals could begin to understand their digital impact, by understanding when readers were clicking through links in articles to visit their site. Gauge Article Performance Over Time.

13 Tools For Creating Brilliant Articles

PR in Your Pajamas

So you can either look for articles about copy writing for blogs, or you can read all the content from the website Copyblogger.com. But what happens when you find an inspirational article that you want to remember for when you do sit down to write? So, you’ve written your article.

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Boost your profile with contributed articles

Public Relations Sydney

A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience.

How to Help a Tiny Torah Scroll Kickstart An Article of Hope

Waxing UnLyrical

An Article of Hope. I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine).

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Google and Twitter to offer 'instant articles'

PR Daily

The new venture between the search giant and social platform centers on “instant articles,” which The New York Times describes as “a new kind of web link and article storage system that would load online news articles and digital magazine pieces in a few milliseconds.”

Is sharing third-party media articles via social a solid strategy for brands?

Communications Conversations

“Should we continue sharing articles to third-party sites? Sharing third-party articles is great–but at the end of day, it’s actually building awareness and credibility for the media outlet–not our brand. 3: Third-party articles get great engagement!

How to Write an Engaging Article-Even when Your Topic Seems Dull 

Media Bullseye

A 2013 study by Optimind Technology discovered that articles with pictures receive 94 percent more views than those without photos. Additionally, readers respond positively to articles with periodic photos to break up blocks of text.

Buzzfeed admits to deleting articles due to advertiser pressure

PR Daily

This month, Buzzfeed was accused of deleting—and then republishing —articles about Dove soap and the board game Monopoly due to pressure from advertisers. Another instance saw an article that criticized a Pepsi Super Bowl Twitter marketing campaign that Buzzfeed had been working on.

GIF search, Instant Articles boost marketers' visual options

PR Daily

Facebook opens Instant Articles to all. On Wednesday, the social media network announced via a blog post that its publishing feature, Instant Articles, will be available to all publishers in April: Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world.

Choosing Content Formats: Are you sure that article shouldn’t be a list?

Marketwired

It’s content that takes little investment upfront from a reader, compared to an 800-word article. Choosing #Content Formats: Are you sure that article shouldn’t be a list? The problem comes when you look at a thesis and have to decide between a slide show, an article, and a video.

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Facebook, Instagram grow with ‘Instant Articles’ and users

PR Daily

Facebook’s “Instant Articles” is getting a big push with partnerships that promise to dramatically increase its content load. The number of publishers and array of posted articles aren’t the only things that are growing with Facebook’s content project.

Theranos chief battles Wall Street Journal over article

PR Daily

To use it in a sentence: Theranos CEO Elizabeth Holmes “Amazoned” The Wall Street Journal this week when she pushed back against claims it made against her company in a recent article. article, published Oct. Earlier this week, she spoke about the article on The Journal’s own turf. She did, and she continued to dispute assertions made in the article. She continued, “We’ve seen two articles that were false.

Publishers ditch Facebook’s Instant Articles

PR Daily

Facebook’s Instant Articles might not be all its cracked up to be. reported that The Times “stopped using Instant Articles after a test last fall that found that links back to the Times’ own site monetized better than Instant Articles.”

Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants

Waxing UnLyrical

Great visuals can enhance your articles. They work well as stand-alone web content or even as an additional outline of a full length article. Are you using art to enhance your articles? Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants.

Putting the Art in Article, Part I: Beginner Thou ART, Teach I Shall

Waxing UnLyrical

Below I’ve collected a list of tools to help you put the “art” in your article. With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content.

The Value of a Well-Placed Featured Article

TrendKite

Everyone feels good when an article featuring their brand or client runs in a publication that is popular with the target audience. Don’t get us wrong, we are huge fans of feeling good, so if you pull off a well-placed feature article, pop the Champaign and have at it.

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Wikipedia founder to PR pros: Don't edit articles

PR Daily

A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm. The perpetrator will try to mask their work by creating a fake account, but they always seem to be caught by something small, like the IP address.

The Byline Article GOOD Pitch is Fresh Content

Bad Pitch Blog

Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. With four ideas in this pitch, and no articles.

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Instant Articles lacks revenue, has too many ad restrictions, some say

PR Daily

The 20 or so publishers that signed on to be part of Facebook’s Instant Articles aren’t all happy about the new service. Some are unhappy with the advertising options and lack of revenue from articles published directly on Facebook.

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Tinder’s Twitter account goes off on Vanity Fair over article

PR Daily

In a Vanity Fair article released this week , one source refers to what people do on the dating app Tinder as “ordering a person.” of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated.

Academic journal retracts article about same-sex marriage study

PR Daily

Academic journal Science has retracted an article that was published six months ago whose dubious findings made their way into the pages of major news outlets.

Media pitching is more than a numbers game

Public Relations Sydney

Articles PR tips writing media angles media pitch pitch to journalist The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published.

How to be an authentic storyteller

Public Relations Sydney

Articles Thought leadership Writing Entrepreneur Expertise Experts from unknown to expert personal branding storytellingAny successful thought leader will tell you sharing useful and interesting information can be powerful in building a positive reputation and solid credibility.

Media pitching is more than a numbers game

Public Relations Sydney

Articles PR tips writing media angles media pitch pitch to journalist The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published.

4 tips to become an industry influencer

Public Relations Sydney

Articles Content Networking PR tips industry expert person of influence personal branding Becoming a person of influence in your industry can be very rewarding.

5 PR Personalities – which one are you?

Public Relations Sydney

Articles PR tips good PR practice key messages media list PR Personalities PR strategyGood PR practice doesn’t come naturally to everyone and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails.

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3 ways to sell yourself with an awesome elevator statement

Public Relations Sydney

Articles Networking PR tips elevator statement thought leadershipAs an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do.

Trade association in damage control mode after NYT's nail salon articles

PR Daily

The three ingredients referenced in the article were removed from nail polish many years ago by all the large brands, not because they were illegal or unsafe at the levels used, but because manufacturers responded to customer questions and concerns.”.

5 PR tools every entrepreneur needs

Public Relations Sydney

Articles Entrepreneur PR tips Public Relations Writing bio media list media release networking tips PR strategy public relations “A good reputation is more valuable than money.” – Publilius Syrus Every entrepreneur will tell you that it takes hard work and persistence to be successful.

The Well Written Press Release: Write the Article For Them

ISEBOX

Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. If you do the legwork of writing a story for your journalists, they can easily find their way to taking that article and adding to it, or editing for their audience. By writing the article, you made that journalist’s life easier because all they have to do is decide if and how they want to use it.

Facebook is building its own Hotel California

Communications Conversations

This week’s news – Facebook announced early Wednesday that they will now be serving articles from 9 selected publishers direct to newsfeeds – no need to wait 8 whole seconds for the article to load on another website! Trends facebook articles facebook news facebook trends

Monitoring and evaluation: An essential part of a public relations strategy

Public Relations Sydney

Articles PR tips social media Catriona Pollard communication CP Communications CPC PR pr sydney public relations public relations sydney Public relations tips

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How this HR tech startup drew attention using PR

Public Relations Sydney

Articles PR tips Public Relations Thought leadership diffuzeHR PR PR for startups public relations tech startup thought leadershipTech start-up DiffuzeHR had a desire to develop a reputation as a recognised leader in cloud-based HR systems within the SME sector in Australia.

Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

The article that held my attention involved my favorite online shopping site – Etsy.com, and a particular seller of offensive greeting cards.

Weather Channel slams Breitbart over climate-change article

PR Daily

article cites one study that measures land temperatures but fails to mention others that “show smaller drops, more typical of the decline one would expect after a strong El Niño event.”

Why It’s Hard to Measure PR in the First Place

AirPR

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […]. All About Tech data science PR analytics PR measurement PR technology

Debunking PR Myths One Little Lie at a Time

AirPR

Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. As an experiment, we republished those articles with new titles […].

The How and Why of PR Attribution

AirPR

But with PR attribution, you can see how your efforts affect goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. This article first appeared on MKTGinsight. .