INDUSTRY INSIGHTS YOUR PEERS ARE READING
A 2013 study by Optimind Technology discovered that articles with pictures receive 94 percent more views than those without photos. Additionally, readers respond positively to articles with periodic photos to break up blocks of text. MORE
An Article of Hope. I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine). MORE
The 20 or so publishers that signed on to be part of Facebook’s Instant Articles aren’t all happy about the new service. Some are unhappy with the advertising options and lack of revenue from articles published directly on Facebook. MORE
Facebook’s “Instant Articles” is getting a big push with partnerships that promise to dramatically increase its content load. The number of publishers and array of posted articles aren’t the only things that are growing with Facebook’s content project. MORE
DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. It’s pretty simple to scan an article for these once you know what you’re looking for. Right click on the article. Featured Article MORE
The new venture between the search giant and social platform centers on “instant articles,” which The New York Times describes as “a new kind of web link and article storage system that would load online news articles and digital magazine pieces in a few milliseconds.” MORE
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. MORE
Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. If you do the legwork of writing a story for your journalists, they can easily find their way to taking that article and adding to it, or editing for their audience. By writing the article, you made that journalist’s life easier because all they have to do is decide if and how they want to use it. MORE
It looks like Google isn’t taking Facebook’s move into the employment space lying down. The company is quietly introducing a new product called Google Hire. MORE
In a Vanity Fair article released this week , one source refers to what people do on the dating app Tinder as “ordering a person.” of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated. MORE
I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too). MORE
A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. This article, about the increased traffic going to The Sun site caught my eye. If your agency is running paid ads on behalf of your clients you need to read this article. MORE
Roughly 8 million articles were published on LinkedIn this year. Here’s a look at the platform’s most buzzworthy articles this year: 1. The article sparked a heated discussion with more than 4,000 comments and 650,000 views. MORE
This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success. MORE
About all those “press release is dead” articles MORE
That’s how Kimberly Whitler and Neil Morgan opened their Harvard Business Review article – Why CMOs Never Last. A year after starting the role, a new retail CMO was frustrated. MORE
A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm. The perpetrator will try to mask their work by creating a fake account, but they always seem to be caught by something small, like the IP address. MORE
The three ingredients referenced in the article were removed from nail polish many years ago by all the large brands, not because they were illegal or unsafe at the levels used, but because manufacturers responded to customer questions and concerns.”. MORE
Facebook’s Instant Articles might not be all its cracked up to be. reported that The Times “stopped using Instant Articles after a test last fall that found that links back to the Times’ own site monetized better than Instant Articles.” MORE
Academic journal Science has retracted an article that was published six months ago whose dubious findings made their way into the pages of major news outlets. MORE
“Should we continue sharing articles to third-party sites? Sharing third-party articles is great–but at the end of day, it’s actually building awareness and credibility for the media outlet–not our brand. 3: Third-party articles get great engagement! MORE
This is why you must endeavor to place links in published articles. Don’t forget to include a link to an ungated piece of content in the body of your article as well. A version of this article originally ran on the Meltwater blog. MORE
This month, Buzzfeed was accused of deleting—and then republishing —articles about Dove soap and the board game Monopoly due to pressure from advertisers. Another instance saw an article that criticized a Pepsi Super Bowl Twitter marketing campaign that Buzzfeed had been working on. MORE
Below I’ve collected a list of tools to help you put the “art” in your article. With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content. MORE
Read the most loved Social PR Chat articles on everything from VR/AR to smartphone addition to best courses to find your way. Here is a quick recap of the articles that are sure to start off your 2018 with a bang! This article is for you! Read the whole article here. MORE
PR Attribution: Breakthrough Technology Measuring Traffic from Articles & Media Mentions Without Links MORE
Everyone feels good when an article featuring their brand or client runs in a publication that is popular with the target audience. Don’t get us wrong, we are huge fans of feeling good, so if you pull off a well-placed feature article, pop the Champaign and have at it. MORE
Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. With four ideas in this pitch, and no articles. MORE
The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article. MORE
I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in. MORE
Great visuals can enhance your articles. They work well as stand-alone web content or even as an additional outline of a full length article. Are you using art to enhance your articles? Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants. MORE
Or even Android, as a rumor-fueled article by BGR suggests? Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. MORE
Today, TrendKite announces a new measurement capability, Article Impact, to make it easier to rank coverage and discover your quality PR content. Product Updates MORE
83 To use it in a sentence: Theranos CEO Elizabeth Holmes “Amazoned” The Wall Street Journal this week when she pushed back against claims it made against her company in a recent article. article, published Oct. Earlier this week, she spoke about the article on The Journal’s own turf. She did, and she continued to dispute assertions made in the article. She continued, “We’ve seen two articles that were false. MORE
A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience. MORE
article] appeared first on Crenshaw Communications. Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.” MORE
article cites one study that measures land temperatures but fails to mention others that “show smaller drops, more typical of the decline one would expect after a strong El Niño event.” MORE
Articles Paid MediaPaid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster. MORE
That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. Two is the new five. MORE
Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program. MORE
It’s content that takes little investment upfront from a reader, compared to an 800-word article. Choosing #Content Formats: Are you sure that article shouldn’t be a list? The problem comes when you look at a thesis and have to decide between a slide show, an article, and a video. MORE
This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. This meant, for the first time ever, PR professionals could begin to understand their digital impact, by understanding when readers were clicking through links in articles to visit their site. Gauge Article Performance Over Time. MORE
Facebook opens Instant Articles to all. On Wednesday, the social media network announced via a blog post that its publishing feature, Instant Articles, will be available to all publishers in April: Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world. MORE
Article Related Topics 
ImPRessions - Crenshaw Communications
APRIL 6, 2018
article] appeared first on Crenshaw Communications. Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. But one highly undesirable outcome is “fake news.”
Public Relations Sydney
MARCH 30, 2015
A great way to boost your profile as an expert or thought leader in your industry is to write articles and pitch to publications, otherwise known as contributed articles. Getting your article published in the media will increase your credibility and exposure to your target audience.
Flack's Revenge
OCTOBER 13, 2015
I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, listicles are up there too).
Sword and the Script
AUGUST 28, 2018
For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world.
PR Daily
AUGUST 14, 2018
This is why you must endeavor to place links in published articles. Don’t forget to include a link to an ungated piece of content in the body of your article as well. A version of this article originally ran on the Meltwater blog.
ISEBOX
OCTOBER 4, 2016
Find the right angle for the personas you’re writing for, and create an article (or multiple articles if you’re distributing to multiple personas) for distribution. If you do the legwork of writing a story for your journalists, they can easily find their way to taking that article and adding to it, or editing for their audience. By writing the article, you made that journalist’s life easier because all they have to do is decide if and how they want to use it.
TrendKite
OCTOBER 12, 2016
Today, TrendKite announces a new measurement capability, Article Impact, to make it easier to rank coverage and discover your quality PR content. Product Updates
Social PR Chat
DECEMBER 11, 2017
Read the most loved Social PR Chat articles on everything from VR/AR to smartphone addition to best courses to find your way. Here is a quick recap of the articles that are sure to start off your 2018 with a bang! This article is for you! Read the whole article here.
PR Daily
APRIL 17, 2017
Facebook’s Instant Articles might not be all its cracked up to be. reported that The Times “stopped using Instant Articles after a test last fall that found that links back to the Times’ own site monetized better than Instant Articles.”
TrendKite
JULY 25, 2017
This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. This meant, for the first time ever, PR professionals could begin to understand their digital impact, by understanding when readers were clicking through links in articles to visit their site. Gauge Article Performance Over Time.
PR Daily
SEPTEMBER 23, 2015
Facebook’s “Instant Articles” is getting a big push with partnerships that promise to dramatically increase its content load. The number of publishers and array of posted articles aren’t the only things that are growing with Facebook’s content project.
Waxing UnLyrical
MAY 16, 2012
An Article of Hope. I first heard about the documentary film, An Article of Hope , from Debra Silimeo (Debra’s a senior executive with a well-respected DC agency, and also happens to be a neighbor, friend and Bootcamp Buddy of mine).
PR Daily
DECEMBER 13, 2016
Roughly 8 million articles were published on LinkedIn this year. Here’s a look at the platform’s most buzzworthy articles this year: 1. The article sparked a heated discussion with more than 4,000 comments and 650,000 views.
PR Daily
APRIL 20, 2015
This month, Buzzfeed was accused of deleting—and then republishing —articles about Dove soap and the board game Monopoly due to pressure from advertisers. Another instance saw an article that criticized a Pepsi Super Bowl Twitter marketing campaign that Buzzfeed had been working on.
TrendKite
JUNE 6, 2016
Everyone feels good when an article featuring their brand or client runs in a publication that is popular with the target audience. Don’t get us wrong, we are huge fans of feeling good, so if you pull off a well-placed feature article, pop the Champaign and have at it.
Muck Rack
MAY 15, 2018
About all those “press release is dead” articles
The Resolution Blog
JANUARY 8, 2018
A standard in article scoring? We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. Could there be a future standard for article strength? This article proves that more time is the key to happiness. This article, about the increased traffic going to The Sun site caught my eye. If your agency is running paid ads on behalf of your clients you need to read this article.
PR Daily
DECEMBER 8, 2016
article cites one study that measures land temperatures but fails to mention others that “show smaller drops, more typical of the decline one would expect after a strong El Niño event.”
PR Daily
OCTOBER 23, 2015
To use it in a sentence: Theranos CEO Elizabeth Holmes “Amazoned” The Wall Street Journal this week when she pushed back against claims it made against her company in a recent article. article, published Oct. Earlier this week, she spoke about the article on The Journal’s own turf. She did, and she continued to dispute assertions made in the article. She continued, “We’ve seen two articles that were false.
PR Daily
MAY 29, 2015
Academic journal Science has retracted an article that was published six months ago whose dubious findings made their way into the pages of major news outlets.
TrendKite
JULY 25, 2017
PR Attribution: Breakthrough Technology Measuring Traffic from Articles & Media Mentions Without Links
Media Bullseye
NOVEMBER 21, 2016
This post compiled 101 articles about PR, social media, and media monitoring/measurement to provide professionals with access to necessary, useful knowledge. In today’s ever-evolving PR and monitoring/measurement industries, practitioners need to remain updated and educated to achieve success.
Media Bullseye
NOVEMBER 3, 2016
A 2013 study by Optimind Technology discovered that articles with pictures receive 94 percent more views than those without photos. Additionally, readers respond positively to articles with periodic photos to break up blocks of text.
PR Daily
JULY 23, 2015
A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm. The perpetrator will try to mask their work by creating a fake account, but they always seem to be caught by something small, like the IP address.
PR Daily
NOVEMBER 13, 2015
The 20 or so publishers that signed on to be part of Facebook’s Instant Articles aren’t all happy about the new service. Some are unhappy with the advertising options and lack of revenue from articles published directly on Facebook.
Solo PR Pro
FEBRUARY 11, 2016
The bylined article is a common marketing and communications tactic frequently used to distinguish someone as a thought leader in their field or a company as a credible media source for information and commentary regarding a specific industry. Writing the article.
PR Daily
AUGUST 12, 2015
In a Vanity Fair article released this week , one source refers to what people do on the dating app Tinder as “ordering a person.” of Tinder users are married — not 30% as the preposterous GlobalWebIndex article indicated.
Marketwired
MARCH 10, 2016
It’s content that takes little investment upfront from a reader, compared to an 800-word article. Choosing #Content Formats: Are you sure that article shouldn’t be a list? The problem comes when you look at a thesis and have to decide between a slide show, an article, and a video.
PR Daily
MAY 12, 2015
The three ingredients referenced in the article were removed from nail polish many years ago by all the large brands, not because they were illegal or unsafe at the levels used, but because manufacturers responded to customer questions and concerns.”.
PR Daily
FEBRUARY 18, 2016
Facebook opens Instant Articles to all. On Wednesday, the social media network announced via a blog post that its publishing feature, Instant Articles, will be available to all publishers in April: Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories, that load quickly, to people all over the world.
Communications Conversations
MARCH 1, 2016
“Should we continue sharing articles to third-party sites? Sharing third-party articles is great–but at the end of day, it’s actually building awareness and credibility for the media outlet–not our brand. 3: Third-party articles get great engagement!
PR Daily
DECEMBER 29, 2017
It looks like Google isn’t taking Facebook’s move into the employment space lying down. The company is quietly introducing a new product called Google Hire.
Waxing UnLyrical
MARCH 26, 2014
Below I’ve collected a list of tools to help you put the “art” in your article. With the amount of free content creator tools on the web, there is no reason why you should not be putting images in your blog posts, articles, news releases or any other web content.
Waxing UnLyrical
MAY 21, 2014
Great visuals can enhance your articles. They work well as stand-alone web content or even as an additional outline of a full length article. Are you using art to enhance your articles? Putting the Art in Article, Part II: IntermediART to Advanced SmARTy Pants.
ImPRessions - Crenshaw Communications
MAY 1, 2018
Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. A bylined article isn’t a one-time thing; it should be part of a content calendar included in a broader expert visibility program.
B2B PR Sense
SEPTEMBER 14, 2017
Articles Paid MediaPaid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.
Buzzstream
AUGUST 13, 2018
DA 40-70: These are sites with good authority that are great to reach out to about on page links, updating articles, and low-touch pitches. It’s pretty simple to scan an article for these once you know what you’re looking for. Right click on the article. Featured Article
Bad Pitch Blog
AUGUST 13, 2012
Byline article pitches usually stink. This is because, even if the pitch is targeted, the article is usually included in the pitch. The recipient assumes the article has been sent to several other blogs or media outlets. With four ideas in this pitch, and no articles.
Sword and the Script
OCTOBER 2, 2018
That’s how Kimberly Whitler and Neil Morgan opened their Harvard Business Review article – Why CMOs Never Last. A year after starting the role, a new retail CMO was frustrated.
Sword and the Script
OCTOBER 13, 2018
Or even Android, as a rumor-fueled article by BGR suggests? Some time around 2012, I attended a marketing conference downtown in Washington, DC. The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+.
Sword and the Script
SEPTEMBER 18, 2018
I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in.
Sword and the Script
SEPTEMBER 11, 2018
That was the opening to the August 2018 Monthly Scripts email newsletter and a fitting opening when one steps back and looks over the 10 articles out of a couple hundred that made the cut. Two is the new five.
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