Landis PR

MAY 2, 2022

Helping clients achieve the best coverage means interviews with the media. Even the most prepared managers are often reluctant to speak with the media and don’t know what to do when invited to give an interview. Whether the interview is a success depends on several factors. Related Articles.

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Interviews Media Training Media Relations 59

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Decide in advance what your goal for the interview will be.

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Media Training Training Interviews Media 180

Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. It is through helping and supporting that we will continue to foster existing relationships with media, as well as develop those important new relationships, too. As always, we welcome your feedback.

Media Relations 75

Media Relations B2B Media Conference 75

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

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Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We often do this through written content like opinion pieces and bylined articles, or through speaking opportunities at industry conferences, and of course through social media content. It’s also trackable through hashtags and tagging.

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Publicity Advertising Advertising Leadership 334

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. Key Takeaway: Consider packaging a complete story, making it as easy as possible for a media outlet to run it.

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Report Automotive Media Local 101

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. You’ve drafted the perfect pitch, sent it to relevant targets, and now you’ve secured a media interview. Most respectable media outlets will be offended by such a request.

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Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Who is reading this potential article, would it be interesting to them?

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Report How To Pitching Banking 361

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. The shelf-life of articles is shorter. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. The pace of news is faster.

Interviews 60

Interviews B2B Media Report 60

Sword and the Script

APRIL 19, 2016

I had to make this interview. My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. The reporter had flown in earlier and the interview went on as planned. Proven to get More Out of Media Relations.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?

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Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

Media relations can be a lot like that Ariana Grande song, “Thank U, Next.” You’re only as good as your last story. . But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. Also, some publications are seeking regular contributions while others are fine with one-off articles.

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How To Media Healthcare Survey 334

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. I really try to maintain my relationships with people who are in media relations.”

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Report Local Media Pitching 170

The Proactive Report

JUNE 20, 2015

Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. Comparable to press releases and corporate websites, reporters perceive social media to be a useful source of information. How do Journalists use Twitter? Don’t pitch them right away.

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Twitter Media Relations How To Media 100

PRSay

MAY 23, 2018

The vast audience consists of anyone and everyone, rather than a specific target, and overall readership numbers don’t necessarily indicate the number of people who will read your particular article. Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Mention depth of content.

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Media Relations Publicity Media Blogging 117

Bianchi Biz Blog

APRIL 15, 2024

I’m a Managing Editor/ Producer at Fleet Equipment , and it’s my job to create articles for our site from visiting companies, press releases, events and interviews, as well as hosting some of our video series, and sending our daily newsletters. Interviews are great, but info and photos are vital. Any pet peeves with PR people?

Meeting 102

Meeting Media Journalism Interviews 102

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Media relationships, too, become more valuable in times of crisis or reputational risk.

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Reputation Brand Branding Media 156

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Reputation Management. Crisis Response.

Media Relations 70

Media Relations Media Financial Reputation 70

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable. We call it a background interview because it is just that – an exchange to provide background for a future story.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

SEPTEMBER 18, 2018

I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’. I can share great numbers and show potential clicks from our press release page, traffic and articles we are mentioned in. Want to be interviewed for the Off Script series?

Media Relations 68

Media Relations Media Insurance Insurance 68

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2020

A good PR rep should have a role in nearly any media briefing. Below are a few things we should keep in mind when staffing an interview: Kick things off. Most journalists will do their own research ahead of an interview, but a verbal summary is a good conversation-starter. Let the interview play out, but pay attention.

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Interviews Media Construction B2B 208

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media.

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Agency Interviews Pitching Retail 353

Bianchi Biz Blog

NOVEMBER 20, 2023

An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. I submitted an article about our van club to that van magazine and was offered a job.

Journalism 114

Journalism Automotive Interviews Writing 114

ImPRessions - Crenshaw Communications

APRIL 18, 2022

An early note is more likely to be noticed and potentially turn into a media interview or feature. Citing a previous article they wrote will help your email stand out. . Our role as media relations reps is to smoothly hand over information in an effective and timely way. Avoid reaching out after 4:00 p.m.

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Pitching Report Twitter LinkedIn 323

ImPRessions - Crenshaw Communications

MAY 24, 2022

In his MSNBC article he elaborates that, “Negativity can make you a toxic person. When conducting media outreach, our goal should be to persuade a journalist to engage with the information presented. If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients.

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Interviews Ethics Study Course 170

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

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Strategy Publicity Media Video 95

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. Optimize your targeting, outreach and media relations strategies. Stay organized with everything in one place. Look at the data and ask what it is showing you.

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Measurement Pitching Data Media Relations 195

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire.

Technology 100

Technology Publicity Pitching Trade Shows 100

ImPRessions - Crenshaw Communications

JULY 18, 2018

The practice of public relations is seen as a creative one, but it often depends on meticulous preparation. The PR briefing book is no exception; it’s a simple tool, yet a critical asset for a brand spokesperson to prepare for media interviews.

Interviews 136

Interviews Construction Report Journalism 136

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

Those views can be parlayed into interviews, bylines articles, op-ed pieces, and other contributed content. Most senior executives at high-performing businesses are actually subject-matter experts who hold interesting opinions about industry trends or who may offer stellar insights about their sector.

B2B 366

B2B Media Pitching Leadership 366

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy!

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Print Newspapers Media Skype 78

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

First date may feel like a media interview – First dates are often awkward and could have moments of silence – but that’s not as likely with a PR person. Like media interviews, we often know what questions to expect. PR people are master communicators – we have a degree in it. .

Product Launch 296

Product Launch Training Interviews Software 296

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. This will be more comfortable for the PR team, and it doesn’t force the new reporter to scramble for an interview and rush to get a good story together. .

How To 321

How To Media Report Pitching 321

Bianchi Biz Blog

OCTOBER 9, 2023

If you pitch an interview and I accept the offer, please do everything you can to ensure that the person or company you represent follows through with that interview. Any pet peeves with PR people? area locals, A Sound of Thunder. I love continuously discovering new music.

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Transportation Meeting Newspapers Media 99

5W PR

JULY 15, 2023

Share valuable insights, trends, and expert advice through blog posts, articles, and social media content. Media relations Building strong relationships with journalists, bloggers, and industry influencers can significantly impact the brand’s visibility and reputation.

Corporate 78

Corporate Industry Communications Ethics 78

Polaris

DECEMBER 11, 2014

But when the article appeared, the company owners were frustrated. The article mistakenly said dpms planted a tree for every product it sold. As a seasoned public relations practitioner with a core competency in media relations, I can attest that their grasp of the issue and its subtleties was impressive.

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Apparel Media Ethics Interviews 123