Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

FEBRUARY 29, 2020

Data analysis of millions of articles and surveys thousands of bloggers find long-form content outperforms short form. I was pretty good at media relations and I was confident I’d be able to turn things around. Something similar has happened in content marketing and blogging in the marketing community.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. The Social Media Examiner. PR Daily News Feed. Digiday 5 Things to Know. NRF Smartbrief.

Retail 320

Retail Healthcare Crisis Management Social Media 320

ISEBOX

MARCH 14, 2016

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Social media, email blasts, blogs, traditional media (duh, obviously). And their task, just like yours, is to get people to read their article.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Sword and the Script

APRIL 8, 2017

This is why content marketing is the theme for this week’s Unscripted Marketing links [UML]. The UML is a weekly roundup of just three articles or blog posts that I’ve vetted, analyzed, added commentary and recommend for further reading. 1) Marketing content vs. content marketing. Talk to Us!

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Sword and the Script

APRIL 19, 2016

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned. The Soft and Subtle PR Pitch of Content Marketing.

Media Relations 60

Media Relations Media Interviews Pitching 60

Sword and the Script

AUGUST 28, 2018

For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas. Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. See these related articles: The PR Opportunity for Brands as Publishers Tinker with Journalism.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . 2) Content marketing (not “marketing content” ).

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

The important thing to bear in mind for “lessons learned” content is that the most influential and widely shared articles will offer insights for the reader as well as an interesting personal experience. This type of contributed content showcases a personal opinion on an important business, social, or cultural matter.

Leadership 353

Leadership Insurance Insurance B2B 353

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. Internal team alignment: An email has been sent to your sales team members detailing the content marketing campaign and offering tips on how they can integrate the new content asset into their sales activities.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

MARCH 21, 2018

The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Deirdre Breakenridge

MARCH 20, 2017

Want to learn about social media? Through a simple Google search, you’ll find hundreds of articles on the topic. Whether you’re just starting out in social media or want to learn more about the latest, shiny platform, there are online courses out there for everyone. PR professional development has never been this accessible.

Community 244

Community Social Media Measurement Course 244

Wadds Inc.

JANUARY 11, 2023

Public relations applications: analysis, editing, research and writing The promise of GPT-3 is that it will automate and eliminate administrative tasks. This is already being used to generate a short precis of an article. It can be used to provide an opinion on the tone and sentiment of an article or media coverage.

Publicity 98

Publicity Wikipedia Marketing Training 98

Flack's Revenge

OCTOBER 3, 2018

By now, content marketing has become an important part of almost every PR’s arsenal. We’ve become an army of bloggers and article writers. Content is the motive force for today’s noisy internet. Plus, content seems like the path of least resistance. A new Era of Media Relations.

Media Relations 24

Media Relations Media Pitching Content Marketing 24

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Burrelles Fresh Ideas

APRIL 2, 2024

Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters. Content Authenticity Statement: 90% of this blog article was generated by me, a human. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Prohibition

MAY 13, 2022

That’s why one of the most important roles of a PR professional is to build and maintain media relations. A company should share its marketing and industry trends with their public relations agency. These assets will provide useful to build your company’s press office and in turn, presence in the media.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Sponsored content is dependent on budget, naturally, so its impact is finite. Cons: Short lifespan.

Advertising 334

Advertising Advertising B2B SEO 334

Remote PR Jobs

SEPTEMBER 25, 2023

But, you can establish common interests and share their articles on social media. Turn HARO Into a Content Marketing Machine Not all of your pitches are going to be accepted, but don’t let the content go to waste. Test your subject lines, pitch content and media relations tactics.

How To 100

How To Media Pitching Reputation 100

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. It’s called ‘owned media’. That’s earned media.

Google 113

Google Guidelines Web B2C 113

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The typical PR team’s role has expanded beyond generating earned media through articles or segments in established outlets, but earned coverage is still a centerpiece of many PR campaigns, and with good reason. Through these relationships, we earn the right to try to join conversations and maybe even change minds.

Journalism 185

Journalism Advertising Advertising SEO 185

Garrett Public Relations

JUNE 19, 2022

It turns out that it may even be worth better results from your public relations initiatives. Further: Articles with images get 94% more views Readers connect with images […]. A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone.

Study 142

Study Publicity Small Business Pitching 142

Flack's Revenge

SEPTEMBER 1, 2021

So why even respond, and draw more attention to the article? Appeal to more minor writers and content creators and partner with them.” ” This sounds like warmed over content marketing advice from about five years ago. . I don’t know of any agency that just does media relations, tech or otherwise.

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 111

Pitching Media Relations Survey Advertising 111

prTini

SEPTEMBER 5, 2014

. 30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. The Dangers of Cause Marketing. How Dunkin Donuts is Using Social Media to Make Their West Coast Debut a Big Deal. Public Relations'

Media Relations 49

Media Relations Case Study Viral Instagram 49

Sword and the Script

DECEMBER 21, 2021

organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and. cookies) is in its twilight which puts diminishes marketing reach and targeting. Frank Strong , Founder and President, Sword and the Script Media , LLC. Audience building becomes a crucial skill.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action. advertising).

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

Sword and the Script

APRIL 27, 2019

Is the process of media relations getting harder? Part of the answer is rethinking traditional PR efforts – and another part is studying the media to understand how it’s changing. When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust. Volume of work.

Survey 90

Survey Journalism Study Pitching 90

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Barokas

APRIL 16, 2018

With all of the twists and turns of our industry, the art and science of media relations has remained one of the cornerstones of public relations. Editorial articles have been the north star of many PR strategies and often make or break your relationship with your client.

Publicity 68

Publicity Local Content Marketing Trends 68

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159