Bianchi Biz Blog

OCTOBER 15, 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. But even still, one thing has remained consistent for public relations professionals … we know that our media relationships will beat out our news releases … every single time.

Media Relations 75

Media Relations B2B Media Conference 75

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Agility PR Solutions

JUNE 6, 2021

Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits. Your 10-minute interview with a newspaper reporter is reflected in one paraphrased paragraph—and maybe the inclusion of a statistic you provided. […].

Interviews 161

Interviews Newspapers Media Journalism 161

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 95

Strategy Publicity Media Video 95

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system.

Reddit 174

Reddit Software B2B Technology 174

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I also produce audio and video content for our online and multimedia channels. area locals, A Sound of Thunder. I love continuously discovering new music.

Transportation 99

Transportation Meeting Newspapers Media 99

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! Think about how you get information these days.

Print 78

Print Newspapers Media Skype 78

Cision

AUGUST 28, 2017

Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Use Active Voice.

Writing 258

Writing Newspapers Retail Groups 258

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on.

Newspapers 122

Newspapers Radio Construction Fashion 122

Bianchi Biz Blog

AUGUST 7, 2023

I was the news editor of a small daily newspaper in Alabama. My wife worked for the same newspaper at the time, and she stopped by their house to pick up some photos that we ran with the story, and she was warmly greeted. Metro weekly newspaper that no longer exists. They paid $25 per article and, yes, I did want $25.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic.

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away.

Publicity 146

Publicity Newspapers Journalism Energy 146

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 73

Meeting Newspapers Agriculture Media 73

B2B PR Sense

JANUARY 5, 2018

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. For example, if you want to generate more website traffic, you may be better off authoring and placing articles in targeted outlets rather than trying to get the media to write about you.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. One way of cutting that “fluff” is by getting rid of opinion articles like op-eds and so-called “thought pieces.”

Policies 310

Policies Study Leadership Consumer 310

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article.

Pitching 111

Pitching Media Relations Survey Advertising 111

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

PRSay

APRIL 18, 2022

The events feature writers for the newspaper and delve deeper into the topics behind their articles. Strong media-relations skills aren’t enough anymore. Since January 2019 , Stokes has written the “ Hire and Seek ” column for Strategies & Tactics. PR skills expand, evolve. You still need a great resume, she said.

Newspapers 60

Newspapers Strategy LinkedIn Interviews 60

PRSay

AUGUST 9, 2019

Here are some quick reminders of the techniques that were supposed to “change everything” just during my short career: 2006 — “Bypass the media,” was the watchcry. You could optimize a news release, and Google News indexed it just the same as an article from a real newspaper!

Strategy 115

Strategy Newspapers Facebook Google 115

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR Fuel

SEPTEMBER 16, 2020

” then this article is for you. PR stands for Public Relations. There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. There are three types of media: Paid Media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. After about 5 pages, I created a story just from my imagination.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

DECEMBER 22, 2020

Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Public relations statistics from 2020. Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years.

Survey 174

Survey Marketing B2B Study 174

Bianchi Biz Blog

OCTOBER 24, 2022

That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. Our newspaper ended up winning an award for our reporting. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Bianchi Biz Blog

FEBRUARY 6, 2023

I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper. How long have you been in journalism and how did you get started? Tell us a little about yourself (family, interests, hobbies, background, some fact about you that few people know, etc.)

Automotive 75

Automotive Technology Meeting Transportation 75

Beyond PR

JUNE 8, 2016

When PR is done right, the axis that connects it with the media — the thing that both parties can work together to support — is the media’s reading, viewing and listening audience. DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

APRIL 18, 2022

But I’m proud of their work and my role in making sure the articles touched on the same theme without becoming repetitive. I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. The biggest thing is surprise.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I receive numerous emails every day and it helps if the PR person has suggestions for articles that are relevant to our readers. Slow response.

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

FEBRUARY 21, 2022

I had my first staff byline at a small Connecticut newspaper in 2001. After more than 15 years in local news in the New York City area, I grew from working in newspapers to running websites and working in live streaming news and sports, and more before I joined FleetOwner in 2017. Check out some of Josh’s recent articles: C.H.

Meeting 94

Meeting Transportation Media Sports 94

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

Agency 100

Agency Newspapers Interviews Radio 100

PR Insiders

AUGUST 26, 2021

Once you’ve sent a pitch, a press release, or an article to a journalist, should you follow up if you don’t receive a response? At News & Experts, we’ve had great success providing the media with content that is written like a newspaper article. And if so, how long should you wait?

Survey 78

Survey Pitching Newspapers Software 78

Cision

JULY 17, 2015

By the end of the conversation, he seemed to think that I was a secretary who sold newspapers and fixed photocopiers for clients who were, for whatever reason, always setting things on fire. I asked a few colleagues as I was writing this article. My exchange with the Serbian doctor was no exception. and those who do not.

Groups 120

Groups Newspapers Instagram Survey 120

Communications Conversations

MAY 8, 2017

You share it on social media. But, you start getting comments on the Facebook post about people not being able to read the article. It’s great for the media (and I’m not saying media shouldn’t be using this model as a revenue source–believe me, I’ve been a subscriber of the Star Tribune for 4 years now).

Newspapers 60

Newspapers Media Print Social Media 60

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. It covers many big issues in a digestible way.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

APRIL 17, 2023

They expect our articles to dive deep into the technical details and the development process. A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. and tell their development story is always fun. What elements or characteristics do you look for in a story, and why?

Engineering 77

Engineering Automotive Agriculture Media 77

Prakkypedia

JULY 10, 2017

This list relates in particular to those who work in media relations. You rise with the sun to grab the paper, only to see that yes – your client is quoted and yes they’re in the photo – but that their main competitor is included extensively in the article, too. Read on and weep (or laugh). Journalist moves on.

Radio 61

Radio Newspapers Pitching Writing 61