NewsWhip

NOVEMBER 22, 2023

By tracking the speed of new interactions with an article or post at regular intervals, this metric pinpoints the peak pace of audience engagement. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

SEPTEMBER 14, 2023

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August.

Brand 78

Brand Branding Viral Apparel 78

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. news articles). What are the Basics of Crisis Communication Planning? It appears as sponsored articles, videos, or social media posts.

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

AUGUST 29, 2014

As usual, below you’ll find our #CrisisRoundup of articles worthy of your attention. From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Other articles worthy of your attention.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Melissa Agnes

JULY 29, 2014

I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Within the article, the author discusses how “content is no longer king. For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) Epic content is.”

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He In simple terms, the idea is that the AI helps to summarize posts and articles captured in the Agility monitoring system. This helps understand the key points of an article without having to spend time reading the entire document.

Reddit 176

Reddit Software B2B Technology 176

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

NewsWhip

JULY 21, 2022

In June, Burger King made headlines for the wrong reasons after the restaurant chain was dragged into a crisis based on a retirement gift given to an employee at a Las Vegas location. . Kevin Ford — the employee in question — had been working at the chain for 27 years and never missed a day of work.

Employee 147

Employee Viral Crisis Brand 147

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. I've had male guests say what she said.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Stern + Associates

MARCH 8, 2023

An Equal Culture of Care for Women and for Men A decade after she published her viral article for The Atlantic, “ Why Women Can’t Have It All ,” Anne-Marie Slaughter – former Dean of Princeton University’s School of Public and International Affairs, former director of policy planning for the U.S.

Leadership 93

Leadership Groups Viral Crisis 93

Prohibition

MAY 23, 2022

Throughout May, there are no drastic changes that have been implemented and the platform continues to be an outlet for discussions about important causes with Ukraine War updates and, in the UK, discussions on the cost-of-living crisis among users. TikTok content creators are able to be credited for their viral trends.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Ishmael's Corner

OCTOBER 5, 2014

Prediction 1: The Pope’s Selfie Goes Viral. I expected the covers to come off of “Operation Knock Knock,” an NSA initiative to embed microscopic audio sensors into latex paint resulting in a PR crisis. Uncategorized 2014 predictions for communications NSA PR crisis Pope selfie PR predictions for 2014 PRSA' Didn’t happen.

Industry 138

Industry Communications Viral Crisis 138

5W PR

APRIL 5, 2020

‘Viral’ would be another word that can be used in place of newsworthy. It’s easy to be the story when a crisis breaks and you or your client becomes the story, but a large part of non-crisis-based PR is finding a way to make an announcement relevant to the current news. Keep it Short. Spread A Wide Net.

Crisis 78

Crisis Viral Pitching Report 78

Cision

MAY 11, 2016

Have you ever encountered a major brand crisis? It’s critical to make sure how you handle a crisis doesn’t become the crisis. to viral social media campaigns. . Nothing says amateur more than a publicist pitching a column or an article that isn’t relevant to the writer. How did you handle it?

Television 120

Television Travel Tourism Pitching 120

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Suppose a hiring manager searches for your name online and finds professional websites, articles and links.

Reputation 118

Reputation Google Crisis Management Engineering 118

Prohibition

MARCH 11, 2022

The following video and drawing that went viral sums it up quite well. For more interesting articles from us check out these posts: The Top 10 PR Disasters in 2021. Why it’s important to prepare for a PR crisis. Prince Andrew out clubbing this weekend ?? ??. Goodbye, knighthood. princeandrew pic.twitter.com/imudQt0vim.

Social Media 71

Social Media B2C Viral Trends 71

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.

Marketing 74

Marketing Pharmaceuticals Policies System 74

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A video of the comic’s performance went viral, the media piled on. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. and a number of the alleged victims came forward.

Interviews 133

Interviews Media Training Media Training 133

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. What’s your take on this from a crisis communications standpoint? It’s as if the WaPo has lost faith in its own abilities.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Cision

NOVEMBER 30, 2015

This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency. ” The content in either article would be more or less the same. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120

Beyond PR

MAY 12, 2017

Writing compelling content will always come to your rescue and so will the re=“nofollow” attribute for the links, especially in articles, blogs, guest posts, and press releases. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 99

Company Survey Pitching Report 99

The Resolution Blog

MAY 11, 2016

Our team includes creative minds, crisis experts, experiential planners, social strategists that understand the platforms before we get anywhere near activation, a whole host of content creators, video story boarders, production and direction. the list is endless. Tina Fey’s book ‘Bossy Pants’ is brilliant.

Creativity 120

Creativity Comparison Consumer Examples 120

Onclusive

MARCH 24, 2022

Staying ahead of market shifts, opportunities and crises with predictive analytics — the real value is being able to identify a story to newsjack before it goes viral, or learning about a potential crisis before it happens and averting it.

Measurement 396

Measurement Data Hotels Viral 396

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. So, I read stories including those published by USA Today and The Daily Mail – both articles that ranked high in Google News. It is a story I didn’t want to know…but it was also one I found so unbelievable, that I couldn’t look away.

Advertising 62

Advertising Advertising Viral Video 62

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Is there a lot of people getting behind this? Is there a lot of commentary? Paul: It’s fascinating.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

NOVEMBER 11, 2021

That shows you the Timeline of public and media interest, and you can add content feeds of articles published on the web, posts from social networks such as Twitter, Facebook, Reddit, Instagram, and YouTube, and leaderboards of the websites, journalists, and subreddits that mention your brand. million by November 9th. .

Reputation 78

Reputation Brand Branding Reddit 78

NewsWhip

APRIL 19, 2022

We explained the importance of monitoring conversations online, and now we’ll dive deeper into NewsWhip’s public engagement prediction feature, revealing how you can identify a potential crisis or spot a brand opportunity. . Predict the potential impact of every article. What does this look like in Spike ?

Analysis 148

Analysis Viral Employee Crisis 148

Burrelles Fresh Ideas

MARCH 12, 2024

When crafting social content, lean on trends and publish content with a high virality rate. Research your article thoroughly to find reputable sources of information. Bringing on PR support can help you protect your brand and avert a marketing or PR crisis. Use headlines that grab attention. Include a clear call to action.

Social Media 78

Social Media Strategy Media Reputation 78

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. We recommend a funny video or article because we want to make others laugh—it’s an act of kindness or generosity. Preparing for crisis. ” @agilman #xpotomac15.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120