How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. That there is a Crisis Ready TM Formula that can help your team quickly detect the heightened probability of negative virality in real-time. This formula exists and is now a free Crisis Ready TM Resource available to you, here!

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RyanAir fires crew over viral fake photo

PR Daily

The stranded Crew, in a gesture of protest, took a photo that immediately became viral: Laying on the floor was the only option to rest; their "suitable accommodation," SNPVAC said in a statement released in October. FREE GUIDE: 3 helpful tips for your crisis comms prep ]. The stranded crew, in a gesture of protest, took a photo that immediately became viral. Here are three lessons from RyanAir’s crisis communications efforts: 1.

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How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. We had caused the wrong kind of viral sensation. Shortly after hearing “That’s us,” our crisis team kicked into gear. In the hours and days that followed, I learned a bunch of lessons: Keep the crisis team small.

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Crisis Communications in the Social Media Age

HMA Public Relations

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations. Crisis Communications Featured PR and HMA PR Social Media Abbie S. Fink HMA Public Relations public relations crisis Viral Video

Sick and Healthy "Viral Marketing"

Mindful Marketing

To unpack the last example more, there are few things as anxiety-inducing as walking into a grocery store during a crisis, only to find shelves empty of bread, which may be the most staple of foods for Americans. by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Difficult times bring out the best and worst in individuals and organizations. You’ve likely seen some of each during recent days.

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Chuck E. Cheese responds to rumors after viral video

PR Daily

Cheese was recently sent scrambling after an old urban myth went viral online. The viral rumor also shows that false information is still prevalent across social media platforms—something which YouTube is currently battling. But its virality shows how Dawson, one of the first YouTube stars to gain mainstream recognition, has of late been venturing into more treacherous territory. Cheese responds to rumors after viral video appeared first on PR Daily.

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Viral by association—some beer-drinkers won’t buy Corona now

Agility PR Solutions

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. The post Viral by association—some beer-drinkers won’t buy Corona now appeared first on Agility PR Solutions. Public Relations crisisAs fear of the coronavirus sweeps the nation, one similarly-named beer brand is suffering from sheer name association.

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3 key takeaways from COVID-19 crisis communications

PR Daily

Be transparent, focus on the facts and be kind to the reporters trying to cover a once-in-a-generation crisis. The most unique aspect of crisis communication during COVID-19 is that it’s a shared experience. When I was a newspaper reporter and covering a crisis, my readers might have been completely unaffected or completely consumed by it. After I shifted to communications, a crisis felt very insular and isolated. COVID-19 Crisis Communications

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

What do you think of the ad and the subsequent viral response? ” Why it matters: Whether it’s a new trend or a viral social media conversation, brand managers are constantly jumping on bandwagons to seize a ray of the spotlight for their organizations. If you succeed, you can have the next viral hit on your hands. The post Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub appeared first on PR Daily.

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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Debate rages online about viral images of dead Syrian child

PR Daily

It’s a battle between respect for sensibilities and the need to raise awareness of a crisis. Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center.

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‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily. Branding Content Marketing Crisis Communications Executive Communication Leadership Communications Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Leadership Communications Marketing Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Would a partnership with some influencers help spread the word in a crisis? This isn’t the kind of virality Popeyes was looking for when it pushed to make a splash with its sandwich in the fried chicken wars of 2019. The incident reminds marketers and PR pros to think about all the possible ramifications of their marketing messages and campaigns—and to polish that crisis communications plan before launching any activation. In a crisis, beware the false memory phenomenon.

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McKinney Police Department, NAACP president respond to viral video

PR Daily

RELATED: Learn to manage crisis communications on social media by neutralizing attacks and turning the tide. ]. “I Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action. A YouTube video posted by Brandon Brooks shows an officer throwing a bikini-clad 15-year-old girl to the ground and forcibly restraining her. The video now has more than 4.1 million views.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral. It came from a small corner of the internet, gained momentum, went viral, and then it just kept going and going. It''s not just cat videos or ice bucket challenges that go viral, says Watts.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. ” She explained in another follow-up TikTok video that “I was told we had to part ways” due to the original clip going viral beyond any measure. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

RELATED: Keep your cool in a crisis with these 13 tips. Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets. Rumors have been swirling for weeks that the struggling social platform would be moving from its traditional reverse-chronological ordered timeline to a more Facebook-style algorithm.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. That, too, was captured on other passengers’ cell phones and enjoyed a brief viral moment on social media.

5 Things You Should Never Hear a PR Person Say

Garrett Public Relations

earned media media pitches media pitching media relations press release public relations publicity crisis communications go viral marketing PRWorking in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.

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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. See this fascinating Wired article for a deeper peek into the inner mechanisms of crisis PR.

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis communication is complex, dynamic and critically important to get right. Crisis Communication: Balancing Consistency with Delivery. * The post When Designing Controls Around Your Crisis Communications, Don’t Do This!

Who should be on your crisis response team?

PR Daily

This is a crucial question for every company to consider, yet as crisis communication expert Gerard Braud recently shared with Ragan, far too many wait until the firestorm hits before determining who should do what. There are too many corporate leaders who think they’ll just figure it out whenever the crisis happens,” Braud says. Braud says smaller companies should keep crisis teams lean—think four or five people. That’s who’s on your main crisis team.

McKinsey apologizes for role in opioid crisis, Redbox launches streaming service, and Google’s Year in Search

PR Daily

Also: Universal Orlando Resorts pokes fun at an old tweet, Home Depot’s quest to reunite toy with toddler goes viral, Twitter users ridicule Apple’s AirPods Max, and more. CRISIS LEADERSHIP NETWORK.

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Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis? The post Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads appeared first on PR Daily.

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Order Crisis Ready for you and your team at the link above. The Crisis Ready Model. Do you conduct regular crisis management exercises? Crisis Ready.

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Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

YouTube, Facebook and Twitter removed a viral video published by Breitbart News that shows a group from America’s Frontline Doctors making claims about COVID-19 in front of the U.S. CRISIS LEADERSHIP BOARD.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. Recognize that when you’re in the midst of crisis, especially as you factor in the issues associated with social media and social media platforms, we cannot necessarily control the message,” says Aileen Izquierdo, interim communications department chair, and graduate director of FIU’s Global Strategic Communications master’s degree program.

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ESPN cuts Curt Schilling after insensitive post goes viral

PR Daily

RELATED: Keep your cool in a crisis with these 13 tips. ESPN has taken former Boston Red Sox pitcher Curt Schilling off the mound. In a strategic and somewhat predictable move, the broadcast network has parted ways with its former analyst. The final straw was a controversial Facebook post, which has since been deleted. Before being deleted, a screenshot of Schilling’s post was shared with the following comment: "A man is a man no matter what they call themselves.

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How to Turn Your Brand Crisis into PR Success with Ease


One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Read on for three tips to turn a social media crisis into a PR win. The first step is to identify exactly where and how the crisis started.

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. The post American Airlines Soars Through A Potential Crisis appeared first on Crenshaw Communications. Crenshaw Communications imPRessions public relations reputation American Airlines crisis management PR United Airlines

Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty

Agility PR Solutions

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. The post Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty appeared first on Agility PR Solutions. Public Relations crisis

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Can You Prevent Your Next Crisis?


Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. Integrate your crisis plan. Don’t crumble under crisis.

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3 ways PR pros can weather a crisis and come out on top

PR Daily

When handled the right way, an outstanding crisis response can repair lost trust, diminish skepticism and bolster the organization’s image for what lies ahead. In his current role, along with his former executive positions with DraftKings, Visa and Pacific Gas & Electric Company, he also has gained many lessons for how to handle a crisis. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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Coming Out on Top of a PR Crisis

Critical Mention

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do. First off, what is a crisis? Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Domino’s.

Twitter, Photos and Your Crisis Communications

Melissa Agnes

But what does it mean for your crisis communications and overall risk? So, what does this mean for your organization in terms or risk and crisis communications opportunities? This can potentially have more of a lasting impact than @mentioning does, since tagging doesn’t take up any of Twitter’s allotted 140 characters and remains associated to the picture as it begins to go viral. Crisis Preparedness

Ocean Spray skates into viral TikTok trend, Microsoft and Wells Fargo defend DE&I commitments, and Petco stops selling ‘shock’ collars

PR Daily

Here are today’s top stories: Ocean Spray skates into viral TikTok trend. The company gifted popular TikTok creator Nathan Apodaca a cranberry-red truck filled with bottles of its Cran-Raspberry juice after his video went viral. CRISIS LEADERSHIP NETWORK.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. The bottom line is that crisis PR, which is now my specialty, has been something I’ve done since the beginning because in Navy operations something always happens that draws the media attention. When you get involved in these things, how far are people into the crisis by the time you show up?

3 Steps to Involve Influencers in Your Crisis Plan


Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral. Struggling to build out your crisis communication plan? Crisis plans should be centered on making communication readily available and easy to understand.

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Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world.