How To Detect The Risk Of Negative Virality

Melissa Agnes

A common fear when it comes to issue and crisis management is the uncertainty around virality. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. Virality is relative.

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RyanAir fires crew over viral fake photo

PR Daily

The stranded Crew, in a gesture of protest, took a photo that immediately became viral: Laying on the floor was the only option to rest; their "suitable accommodation," SNPVAC said in a statement released in October. FREE GUIDE: 3 helpful tips for your crisis comms prep ].

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How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. We had caused the wrong kind of viral sensation.

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Crisis Communications in the Social Media Age

HMA Public Relations

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age. The post Crisis Communications in the Social Media Age appeared first on HMA Public Relations.

Sick and Healthy "Viral Marketing"

Mindful Marketing

To unpack the last example more, there are few things as anxiety-inducing as walking into a grocery store during a crisis, only to find shelves empty of bread, which may be the most staple of foods for Americans.

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Viral by association—some beer-drinkers won’t buy Corona now

Agility PR Solutions

New research from 5W Public Relations showcases how brands can go the wrong kind of viral. The post Viral by association—some beer-drinkers won’t buy Corona now appeared first on Agility PR Solutions. Public Relations crisis

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Tesla responds to viral video of exploding car with video of its own

PR Daily

A video—as yet not verified—of one of its Model S electric cars erupting in flames in a Shanghai car park has gone viral, first on Chinese social media and then globally on Twitter. RELATED: Learn how to prepare, defend and promote your organization during a crisis. ].

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

What do you think of the ad and the subsequent viral response? ” Why it matters: Whether it’s a new trend or a viral social media conversation, brand managers are constantly jumping on bandwagons to seize a ray of the spotlight for their organizations.

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily. Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.

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Who should be on your crisis response team?

PR Daily

This is a crucial question for every company to consider, yet as crisis communication expert Gerard Braud recently shared with Ragan, far too many wait until the firestorm hits before determining who should do what. However, you don’t want too many cooks in the crisis kitchen.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily. Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.

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Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears

PR Daily

Would a partnership with some influencers help spread the word in a crisis? This isn’t the kind of virality Popeyes was looking for when it pushed to make a splash with its sandwich in the fried chicken wars of 2019. Whataburger removes Facebook apology after viral rodent video.

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Debate rages online about viral images of dead Syrian child

PR Daily

It’s a battle between respect for sensibilities and the need to raise awareness of a crisis. Images of a 3-year-old Syrian boy who had drowned in an attempt to reach the Greek island of Kos went viral Wednesday, sparking an ethics debate and bringing the refugee crisis front and center.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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McKinney Police Department, NAACP president respond to viral video

PR Daily

RELATED: Learn to manage crisis communications on social media by neutralizing attacks and turning the tide. ]. “I Video of police responding to an altercation at a community pool party in McKinney, Texas, is making the rounds online, sparking outrage and prompting officials to take action.

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The science behind huge viral campaigns

PR Daily

Virality is one of the most fascinating subjects in PR. Viral hits are (usually) not the result of some big brand spending a million dollars to make something popular. Not for lack of trying, because big brands do actually spend millions of dollars to make things go viral.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. They will address the topic, “When social media goes ‘into the unknown’: Do’s and don’ts for savvy crisis response.”. “We How then to act in a crisis?

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Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty

Agility PR Solutions

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. Public Relations crisis

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When Designing Controls Around Your Crisis Communications, Don’t Do This!

Melissa Agnes

One of the challenges of communicating effectively in times of viral issue and crisis management is ensuring that your brand’s communications are consistent across every stakeholder group, region and department. Crisis Communication: Balancing Consistency with Delivery. *

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? It was beset with not one, but many reputation scandals this year, and the crisis isn’t yet over.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. See this fascinating Wired article for a deeper peek into the inner mechanisms of crisis PR.

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‘RIPTwitter’ goes viral after users learn of timeline redesign

PR Daily

RELATED: Keep your cool in a crisis with these 13 tips. Twitter is having a tough time controlling its message. So much so, the brand’s CEO, Jack Dorsey, chimed in online to quell fears from hundreds of thousands of tweets.

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up?

Ideas for marketing telehealth in the COVID-19 crisis

PR Daily

health care systems prepare for and manage the viral surge. This is the right thing to do during this crisis. The post Ideas for marketing telehealth in the COVID-19 crisis appeared first on PR Daily.

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How to Turn Your Brand Crisis into PR Success with Ease


One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. Read on for three tips to turn a social media crisis into a PR win.

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American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. CRISIS LEADERSHIP BOARD.

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ESPN cuts Curt Schilling after insensitive post goes viral

PR Daily

RELATED: Keep your cool in a crisis with these 13 tips. ESPN has taken former Boston Red Sox pitcher Curt Schilling off the mound. In a strategic and somewhat predictable move, the broadcast network has parted ways with its former analyst.

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5 Things You Should Never Hear a PR Person Say

Garrett Public Relations

earned media media pitches media pitching media relations press release public relations publicity crisis communications go viral marketing PRWorking in public relations, you know you’ll face some challenges. One stumbling block is the preconceived ideas people seem to have about PR practitioners. Whether this is based on previous experience or simply on the reputation some in PR have as being “spin doctors,” we sometimes battle the stereotypes.

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3 ways PR pros can weather a crisis and come out on top

PR Daily

When handled the right way, an outstanding crisis response can repair lost trust, diminish skepticism and bolster the organization’s image for what lies ahead. An employee should never learn about a crisis by seeing it in the media before they hear it from you,” Alderman says.

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Coming Out on Top of a PR Crisis

Critical Mention

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. First off, what is a crisis? Blog Communications Crisis Communications PR Public RelationsDomino’s.

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Twitter, Photos and Your Crisis Communications

Melissa Agnes

But what does it mean for your crisis communications and overall risk? So, what does this mean for your organization in terms or risk and crisis communications opportunities? What are the risks and crisis communications opportunities that can come with this new, cool feature?

Preparing for a Hard Landing: Today’s Crisis PR 101

Reputation Us

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront.

The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Becoming crisis ready is a process. This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready.

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3 Steps to Involve Influencers in Your Crisis Plan


Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral.

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk.

Can You Prevent Your Next Crisis?


Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. The ability for a company to not only manage and survive a crisis, but to thrive skillfully, all depends on its focus and planning prior to the onset of that crisis. Integrate your crisis plan. Don’t crumble under crisis.

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Virginia governor’s scandal offers lessons in crisis comms and planning

PR Daily

Ralph Northam’s yearbook opens a new page in crisis communications. The incident illustrates how pre-digital photos can be uploaded and shared on social media, where they can spread virally. RELATED: Join us May 9–10 for our Crisis Communications Conference. ].

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