Stephen Waddington

MAY 19, 2020

I’ve included links to all these sources at the end of this article. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. Do I need to parse the fine print of a scientific study every time I cite a statistic?

Content Marketing 120

Content Marketing Marketing Viral Study 120

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

Shift Communications

SEPTEMBER 18, 2017

Let’s take the organic traffic from my personal blog as an example. Suppose I extract five years’ data from my blog of traffic from search: This traffic data tells me when my audience is searching for topics of interest that my blog answers. What Would PR Do? What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

NOVEMBER 20, 2018

In that case, if you send out one email promoting your content – a new blog post for example – 70% of your subscribers didn’t open it. Read more: How To Promote Your Blog With 107 Content Promotion Tactics. Read more: How Content Promotion Works for Blogs Big and Small: Our 11 Favorite Content Distribution Strategies.

Content Marketing 110

Content Marketing Pitching Social Media Internal 110

Bianchi Biz Blog

NOVEMBER 19, 2020

This is part of the reason we created our Meet the Media blog series. Consider this response from Elizabeth Engler Modic of GIE Media’s Manufacturing Group that produces Today’s Motor Vehicles and Today’s eMobility : “Interesting insightful articles that aren’t commercials! Non-promotional Insight with a Reader Takeaway.

Automotive 86

Automotive Journalism Interviews Engineering 86

Prohibition

JANUARY 6, 2023

In this blog, we will detail the reasons why video should be an essential component of your public relations strategy, and how it can add real substance to your campaign. Every PR campaign will have a number of objectives in mind, including print and online coverage discussing the campaign and a bit about the brand. Drive Awareness.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

JANUARY 31, 2023

Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” There are several that pitch generative AI to marketers for creating blog posts. What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. The result: 20 pieces of coverage including a CNBC travel article , and 60 social media posts which total nearly 1 million impressions! The best part of it all?

Meeting 68

Meeting Hotels Travel Local 68

Barokas

JULY 17, 2017

From design elements which pay homage to the traditional lake house, to beautiful and creative street art adorning the walls, W Bellevue is something spectacular. The result: 20 pieces of coverage including a CNBC travel article , and 60 social media posts which total nearly 1 million impressions! The best part of it all?

Meeting 60

Meeting Hotels Travel Local 60

Sword and the Script

OCTOBER 22, 2016

There’s a tag I’ve kept on this blog over the years called “ dynamic web.” As it is each week, below are three articles that drew my interest – and suspect will draw yours. For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. 1) Best Practices for Pop-Up Forms.

Web 60

Web Google Mobile B2B 60

Shift Communications

DECEMBER 15, 2016

Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site.

Print 60

Print Media Travel Wireless 60

OnePitch

SEPTEMBER 8, 2022

We worked with the incredible team at Olive Garden to create branded wrappers that were available to download on the website for someone to print and wrap around a bouquet of breadsticks for a yummy way to ask someone to prom or to stand up at your wedding. Want more blogs like this? This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

Presspage

NOVEMBER 20, 2018

It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either. Whatever the content, this type of editor still shares articles or other media to show off the company in the best possible light. It’s a combination of all three skills (and then some).

Brand 60

Brand Branding Journalism Product Launch 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Shift Communications

MARCH 4, 2016

We all stay up-to-date on our social media streams and subscribe to our favorite newsletters and blogs, but it’s a big world out there. Feedly – Follow hundreds of blogs and news sites all organized neatly within categories that you create for your account. What’s a dedicated PR professional to do?

Media 60

Media Google Sports Print 60

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. In a previous article I explored the use of the PESO model in modern marketing and public relations campaigns. Changes are made either automatically or manually to refine targeting or ad creative. Test and learn. or ‘We Recommend’.

Media 103

Media How To Advertising Advertising 103

Shift Communications

DECEMBER 1, 2016

This Business Insider article was a matter of that. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Purporting otherwise is going to keep the Bad Pitch Blog very busy.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

APRIL 19, 2016

A 20-minute call with a print reporter still might yield just one or two quotes in the final story. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch. Reporters ask good questions. Employ audience saturation.

Media Relations 60

Media Relations Media Interviews Pitching 60

Presspage

JULY 25, 2018

Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. As a Pulitzer Prize-winning former colleague once put it to me, Do organizations think we’ll just print a press release verbatim?

Wikipedia 103

Wikipedia Writing Video Report 103

Sword and the Script

MAY 22, 2018

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly. But some area.

Marketing 62

Marketing B2B Print Technology 62

PR 20/20

SEPTEMBER 14, 2018

She called us out for operating like efficient, fine-tuned machines losing the creative ability to think beyond. Permission to imagine, permission to explore and lean into our creative and our curiosity, and permission to act. This year, we’ve been telling the stories of change agents on our agency blog. So how do we get there?

Enterprise 46

Enterprise Agency Creativity Print 46

Buzzstream

NOVEMBER 10, 2020

Get creative: a recent study from the past six to 12 months could make your study or campaign relevant – the more recent, the better. I also knew that I needed to make this advice actionable as that is what many publications in the sector aim to do, so I needed to emulate this article style with my pitch. Write a solid subject line.

Pitching 164

Pitching Writing Digital PR How To 164

Beyond PR

MARCH 6, 2018

A few years ago, Moz and BuzzSumo analyzed engagement trends of over one-million online articles. In a randomly selected sample of over 100,000 articles: 50 percent had two or less Facebook interactions (shares, likes or comments) and over 75 percent had zero external links (earned coverage). The Majority of Content is Ignored.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Yet, we can get so focused on what the words in our message will be that we give little consideration to the broader experience someone will have with our blog post, article, press release or white paper. So choose your words wisely.

Video 40

Video eBook Viral Infographics 40

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? In 2015, the Associated Press announced that a number of its original news articles were written by AI. Uber came under fire after an employee blog went viral, detailing a culture of sexism. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please.

Trends 59

Trends How To Retail Google 59

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. As always, you’ll find three vetted articles below that I recommend for your perusal. Is your PR agency bring creative ideas to the table? 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. The platforms where people hang out are more fragmented and the creative competition is steep. During those two experiences, I saw the power of paid social.

B2B 81

B2B Social Media Company Marketing 81

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Blog - If you maintain a blog, craft a post (or two) that relates to your new content offer with a call-to-action button at the end inviting readers to your landing page.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

MAY 9, 2011

Something strange has happened to my blog Steff Metal over the last month. I wrote an article about the history of the Black Death , gave some advice about what to wear to metal festivals and posted some silly metal YouTube videos. It’s gone a bit crazy. I haven’t done anything different.

Google 50

Google Hotels eBook Fashion 50

Frederik Vincx

OCTOBER 27, 2015

You can find out who shared those articles about your topic. If they shared that article, they might also want to do the same for yours. Additionally, you might publish the story to your newsroom or blog. Scour print magazines for mentions (I hope not), and combine this with reports of your clippings provider.

Google 60

Google Software Analytics Pitching 60

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Getting a journalist to write a great case study that appears in a trade magazine (earned) and then buying re-prints of the article (paid) that can be used for direct mail to prospects (paid).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Norton's Notes

JULY 20, 2016

This article was originally written by good friend Dan Smith who posted it on his LinkedIn. I thought this was clever and rather interesting and would therefore make an interesting case study for this blog and he has kindly given me permission to repost it on here. I hope you like it. I hope you like it.

Case Study 28

Case Study Social Media Study Media 28