Onclusive

AUGUST 3, 2021

This can be a daunting task for communications and PR pros, who don’t typically have data and analytics backgrounds and, more often than not, are juggling limited staff and budgets. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Brand 370

Brand Branding Media Measurement 370

5W PR

JANUARY 3, 2024

Leveraging social media and influencers Beauty brands can collaborate with influencers for product launches, tutorials, and reviews. Data-driven insights Leverage data analytics tools to gain insights into consumer preferences, sentiment, and engagement.

Product Launch 78

Product Launch Consumer Community Interviews 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

SEPTEMBER 27, 2023

Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes. Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools. Assess engagement rates, reach, and sentiment among the audience.

Brand 78

Brand Branding How To Analytics 78

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Everything should map back to the overall brand narrative.

Strategy 287

Strategy Media Measurement Product Launch 287

Onclusive

MAY 24, 2017

Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. What you really want to know is when and where notable articles about product launches and other company news publish. Why share it with you?

Measurement 150

Measurement Analytics Data Product Launch 150

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

Additionally, they offer analytics that show, for example, how many people viewed your release, where the news appeared online, the number of unique visitors, and monthly page views. You can also choose to have your press release sent to regional, national, or international media. The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Prohibition

AUGUST 25, 2023

Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Leverage PR events for marketing: PR events, such as product launches, store openings, or charity initiatives, can be leveraged for marketing purposes.

Retail 62

Retail Marketing Analytics Social Media 62

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. PR analytics, especially PR Attribution , can be a real game-changer when it comes to proving the value of communications.

Resources 195

Resources Technology Data Tools 195

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Social Media Analytics: Analyzing social media for engagement and trend insights. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. Metrics platforms are helping brands understand their positions by providing a variety of analytics at their fingertips.

Media 100

Media Print Radio Consumer 100

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. Back in the day, we rented a TV entertainer or book author for a product launch. The lines between paid and earned media are blurring.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. This seems to give you access to your media list right from an email.

Analytics 67

Analytics Report Technology Pitching 67

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. You can also try using the 42 essential AI prompts for investor relations professionals.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

NOVEMBER 29, 2022

Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Marketing analytics reports (automation software dashboards, social, SEO, website). Marketing automation and analytics setup. Industry trends and reports. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. It all comes back to accurate tracking of progress toward specific, measurable key performance indicators or KPIs.

How To 257

How To Interviews Measurement Storytelling 257

Prohibition

AUGUST 23, 2023

Track and Measure Performance : Utilise tracking tools and analytics to monitor the performance of your influencer campaigns. This can be done through social media analytics or tracking tools provided by influencer marketing platforms. This can include sharing exclusive discount codes or highlighting their product recommendations.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

OCTOBER 2, 2018

He had no responsibility for (and limited influence over) product launches, pricing, and store openings. It seems true because the list of duties added to the marketing role are growing longer and now count data, analytics, technology and customer experience, among many others. The analytics? The technology?

Survey 96

Survey Marketing Product Launch Analytics 96

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.”

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

MARCH 16, 2016

You can distinguish this parameter by product launch announcements, business objectives, webinars or even influencers if you create pre-crafted messaging for them. The easiest way to measure your links’ impact would be through Google Analytics. Using tagging, you can see how people engage with your site through Google Analytics.

Measurement 120

Measurement Analytics Product Launch Facebook 120

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. By setting clear goals and using analytics tools, retailers can gain valuable insights into customer behaviour, campaign performance, and return on investment.

Retail 62

Retail Marketing Measurement Product Launch 62

Sword and the Script

JUNE 13, 2023

While you don’t have access to their analytics, you still can observe the overall trends. Further, more than half (54%) “say they are relying on” data about the amount. Takeaway: Journalists are checking to see what’s hot with readers and writing more of that. PR needs to do that too. Do your industry reading.

Journalism 126

Journalism Media Relations Report Survey 126

Konnect Agency

MARCH 15, 2021

Depending on the brand and campaign goals, influencer partnerships can amplify awareness for a variety of initiatives spanning new product launches, location- and retailer-specific availability, generation of new content, increased followership, seeding programs to increase brand and product awareness and more.

Instagram 52

Instagram Analytics Product Launch Retail 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? An artificial-intelligence-driven analytics company may not have news to announce, and its story might not resonate beyond narrow tech blogs. How does a PR team keep the momentum going if things get quiet? Be an expert.

B2B 147

B2B Pitching Case Study Local 147

ImPRessions - Crenshaw Communications

JULY 10, 2017

At the same time, if analytics show that a newsletter is outperforming similar ones in the industry, or it experiences a dramatic upsurge in readership, that might be a story for a very niched journalist. Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

MARCH 25, 2016

It’s absolutely critical to involve the agency in appropriate meetings with partner agencies, product launch plans, touch-base meetings with new executives whose roles are relevant to PR, and important internal announcements, just to name a few. But things can change over time. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Additionally, they’ll also provide you with analytic reports to gauge the success of your press release. One of the best ways to secure coverage from relevant media is by sending a press release.

Product Launch 97

Product Launch Social Media Newspapers Writing 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Whether it’s the tailored digital dashboard offered by companies like Trendkite or sophisticated social listening reports like those created by Mention , sophisticated analytics help prove PR’s value beyond the old metric of “inches and airtime.” That’s a goal we can all get behind.

Measurement 120

Measurement Study Data Agency 120

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Do you want to plan content around key product launches you see coming in the future, or seasonal events? 5) Be analytical – it’s critical. A great tool to help do this is YouTube’s analytics platform. The next step should be to dive into your website Analytics. 3) It’s all about the visuals, so clean up shop.

YouTube 60

YouTube Brand Branding Analytics 60

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. Karen Swim , APR, Founder, Words For Hire.

Marketing 187

Marketing Content Marketing Data Social Media 187

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. That means brands will have to figure out how to harness artificial intelligence and predictive analytics to improve their customer service communication performance times. One CEO who knows how to do this is Elon Musk. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. A reliable media monitoring solution should provide analytics that can illustrate your goals in an easy-to-understand format. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

Prohibition

OCTOBER 7, 2022

This could be the history of the company, its values, an upcoming company event or a new product launch. Your target audience is now aware of your business, but at this point, we’re asking them to take an active, measurable interest in your product or service. Make use of LINKEDIN analytics. a/b Testing.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62