Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 68

Analytics Report Technology Pitching 68

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. There are different audiences to reach on various social media platforms, in newsletters, etc.,

Media 100

Media Print Radio Consumer 100

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. It all comes back to accurate tracking of progress toward specific, measurable key performance indicators or KPIs.

How To 257

How To Interviews Measurement Storytelling 257

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Data-driven PR uses analytics to guide PR strategies. Social Media Analytics: Analyzing social media for engagement and trend insights. Human-Centered or Authentic Approach 4.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? As we mentioned in a previous post, every PR team should have industry monitoring in place to identify reactive pitching opportunities. But an hoc data-driven story is a good option for pitching the media during lulls. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Sword and the Script

JUNE 3, 2020

2) Meltwater adds Signals to analytics Meltwater rolled out several enhancements to its product, the most significant of which is “Signals.” Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020.

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 109

Video Marketing SEO Social Media 109

Shift Communications

NOVEMBER 16, 2016

Knowing that financial institutions made up a significant chunk of their customer base, we began pitching reporters that wrote about the finance industry, introducing them to the idea that advanced analytics can help mitigate risk and non-compliance. Set Realistic Goals for Product News. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

PR Fuel

DECEMBER 14, 2021

Do you have a product launch or an upcoming newsworthy event on which you want to get media attention? Knowing when and how to pitch media members is key to securing coverage. Additionally, they’ll also provide you with analytic reports to gauge the success of your press release. Create a Media List.

Product Launch 102

Product Launch Social Media Newspapers Writing 102

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. A reliable media monitoring solution should provide analytics that can illustrate your goals in an easy-to-understand format. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

Sword and the Script

DECEMBER 20, 2022

Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics. Building analytics to optimize those efforts will become as important as it is for earned media. Karen Swim , APR, Founder, Words For Hire.

Marketing 189

Marketing Content Marketing Data Social Media 189

Solo PR Pro

NOVEMBER 6, 2018

This includes staffing changes, product launches, expansions, partnerships and more. It is helpful to give the client a checklist of things you need such as access to Google Analytics, website login, social media accounts, marketing collateral, pitch deck, presentations, current year plan, etc. News and events.

How To 49

How To Trade Shows Meeting Product Launch 49

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Analytics: PR practitioners use a variety of analytics tools to track the effectiveness of their campaigns. That’s like saying the telephone is PR technology.

Interviews 99

Interviews Publicity Technology Social Media 99

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release! Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers.

Company 40

Company Case Study How To Product Launch 40

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? If you are not using Google Analytics as one of your baseline measurements learn how to with this post.

B2B 60

B2B Interviews Strategy Product Launch 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. If your organizer does provide it ahead of the event, research the contacts on the list to identify which ones would be the most relevant recipient of your news pitch.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. The sales team to use in upcoming sales efforts such as pitch meetings. Execute a larger internal communications plan. Repurpose or atomize your content.

eBook 145

eBook Product Launch Software Internal 145