PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. PR pros need to spend time learning about the people we’re pitching to. In 2020, resolve to take an analytical approach to your results.

Publicity 165

Publicity Storytelling Instagram Pitching 165

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Allow the agency creative freedom. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. A key component of stellar media relations is knowing what stories to pitch and to whom. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

MAY 28, 2020

For example, a client of ours, Fractal , which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps its customers to allocate capital, generate new business opportunities, manage risk and develop new products. Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

OnePitch

OCTOBER 20, 2022

Having this pulse shapes the pitching we’re activating or counsel we’re offering to our clients. Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. And he did beautifully.

Media 94

Media Sports Agriculture Pitching 94

Wadds Inc.

NOVEMBER 11, 2023

It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

5W PR

SEPTEMBER 9, 2021

Public relations specialists are helping small businesses adapt to the demands of hyper-connected consumers and teaching them how to use social listening and analytics tools to understand and engage their target audiences while also identifying potential threats and opportunities in today’s ever-changing digital landscape.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MAY 8, 2019

We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media pitches. Alexa, will technology change the public relations industry?

Google 186

Google Technology Course Creativity 186

NewsWhip

APRIL 27, 2023

RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience. The tool allows you to monitor the news for potential outreach opportunities, draft a pitch, and generate reports based on your media coverage and campaigns.

Tools 78

Tools Communications Pinterest Analytics 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

At SHIFT, we’ve often been an early adopter of new technologies in communications (from social media to Google Analytics ). While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content. How we use it: to spark creativity and speed up the cycle between ideation and execution.

Publicity 78

Publicity Guidelines Training Transportation 78

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Hoyt Organization

SEPTEMBER 8, 2023

With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences. Predictive Analytics Predictive analytics is another opportunity for using AI in PR. This provides PR professionals with real-time insights.

Publicity 96

Publicity Ethics Analysis Data 96

Sword and the Script

OCTOBER 29, 2019

Later that evolved to include email distribution and the analytics that are the basis for CRM. Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea.

Pitching 64

Pitching Analytics Enterprise System 64

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Solo PR Pro

DECEMBER 12, 2023

AI can help you ideate and create content but it is not a replacement for your experience, insights and creativity. And of course, specialists and generalists must be intentional about who they pitch, and why and ensure that you are tailoring your content appropriately. Like it or not, we have to speak the language of the C-Suite.

Policies 68

Policies Creativity Internal International 68

PRSay

MAY 29, 2019

You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. Use analytics to measure your success.

Viral 154

Viral How To Advertising Advertising 154

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team. Monday quickly becomes Friday as I bounce around tasks.

Internal 36

Internal International Pitching Creativity 36

The Hoffman Agency

MARCH 6, 2023

Between the newfound understanding that it’s okay to ask for help, the team-driven review process that has catalyzed my growth and bouncing ideas off one another to drive better creativity, it’s safe to say that I love being part of a team and more importantly, part of Hoffman’s team. Monday quickly becomes Friday as I bounce around tasks.

Internal 36

Internal International Pitching Creativity 36

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. There are plenty of creative ways to drive coverage – like newsjacking and bold thought leadership – but news makes news. Why Pitch News Under Embargo. How Embargoes or Exclusives Get Pitched. So far in 2018, 101.9

How To 68

How To Pitching Report Interviews 68

Deirdre Breakenridge

OCTOBER 16, 2014

There is no shortage of tools that can collect and filter information about your customers and market so you can creatively pitch to journalists to help them with their stories. We have now moved to PR Analytics Engineers , a new innovative practice that has morphed out of our use of data.

Big Data 250

Big Data Data Education Internal 250

5W PR

MARCH 16, 2019

When you think of successful set of skills required for a career, the first things that come to mind are research, writing, visual storytelling and analytics. When you’re sending out pitches to journalists, it’s important that your pitch is accurate and error-free. If you make a mistake, people will notice and point it out.

Pitching 68

Pitching Storytelling Analytics Writing 68

Mindful Marketing

JUNE 22, 2015

From there it reads: Digital Build and Production, Multimedia Content Creation, Insight and Planning, and Creativity – all before Media Relations, listed at 15.1%. Purporting otherwise is going to keep the Bad Pitch Blog very busy. Creativity is nice. of research respondents identifying it as important. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

JANUARY 3, 2023

“Here are a few skills that can help you be successful in public relations: Strong writing skills: PR practitioners must be able to write clearly and effectively in order to craft press releases, pitch stories to journalists, and develop social media content. That’s like saying the telephone is PR technology.

Interviews 104

Interviews Publicity Technology Social Media 104

Bianchi Biz Blog

FEBRUARY 18, 2021

Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. Issues and Trends are the ‘Secret Sauce’.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

Prohibition

FEBRUARY 14, 2023

It can also help small tech companies to grow, as they have some advantages like shorter teams which can react to news quicker, less red tape, more creativity, and more forgiving trial and error. It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs.

Strategy 62

Strategy Brand Branding Technology 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. I began to tire of the days spent faxing (yes, I’m old) press releases one at a time to manually created lists of media contacts and 9 p.m.

Agency 89

Agency Energy Crisis Management Industry 89

ImPRessions - Crenshaw Communications

MAY 23, 2017

There are several tools and creative ways to get your post read by the audience you’re targeting. Then see what the analytics show. Use analytics as a guide for content. Steven Levitt , Co-author of Freakonomics once said “Data, I think, is one of the most powerful mechanisms for telling stories.

Blogging 136

Blogging Airlines Analytics LinkedIn 136

Shift Communications

NOVEMBER 12, 2014

Google Analytics Blog. When you want to tap into your creative side. 99 Problems But a Pitch Aint One. Social Media Explorer. Social Media Today. Spin Sucks. When you’re looking for more on the marketing side. Convince & Convert. MarketingProfs. Occam’s Razor by Avinash Kaushik. WordStream Blog. SHIFT Blog. The Intercept.

Knowledge Base 141

Knowledge Base Blogging Agency B2B 141

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. Third, the data analytics on the backend isn’t just for journalists. If you write a newsworthy press release and pitch it to the right people at the right time, your chances of coverage go up.

Survey 103

Survey Report Media B2B 103

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 110

Video Marketing SEO Social Media 110

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Burrelles Fresh Ideas

JUNE 6, 2023

Predictive Analytics: AI helps marketers forecast future trends and behaviors by using predictive analytics. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40