Sword and the Script

MARCH 7, 2023

Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases.

Software 133

Software Analytics Technology Video 133

Onclusive

AUGUST 9, 2021

In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

APRIL 9, 2024

The evolution of brand communication Remember the days when businesses would send out press releases to a black hole, hoping someone would pick it up? This direct line has transformed how we think about audience engagement, making it more personal, immediate, and interactive. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Often company execs become very enthusiastic about adding PR to its marketing mix but then find they haven’t the resources or the staffing to maximize outcomes. Allow the agency creative freedom. The bonds between media and PRs today are more transactional, and everyone is time-pressed and outcomes-oriented.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

DECEMBER 16, 2020

As companies continue to capitalize on the power of livestream, there will be a lot of room for creativity and innovation around employee and customer communications, including hybrid events and programs for both virtual and physical participants. Request a demo of Onclusive’s industry-leading PR analytics platform today!

Industry 221

Industry Content Marketing Corporate Analytics 221

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 96

Publicity Ethics Analysis Data 96

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

JANUARY 1, 2020

Your team may have many components — at MediaSource, we’ve got creatives, strategic types and PR practitioners — but ultimately, your work should always come back to storytelling. Without telling a great story, you’ll be hard-pressed to find the results you’re looking for. Go beyond the press release. When do they work?

Publicity 163

Publicity Storytelling Instagram Pitching 163

PRSay

MARCH 7, 2024

For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. PR pros can take note of the creativity and diversity of the movie’s coverage. No category was left untouched.

Film 127

Film Marketing Sports Hotels 127

Wadds Inc.

NOVEMBER 11, 2023

Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It’s an insight both in terms of the reputational impact to individuals and organisations, and the threat to creative and professional work. The results are equally surprising and terrifying.

Report 119

Report Publicity Training Policies 119

ImPRessions - Crenshaw Communications

MAY 28, 2020

Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Then, fold them into the strategy with press announcements that are well-timed, such as before a specific season, holiday, or other relevant occasion. .

Strategy 287

Strategy Media Measurement Product Launch 287

NewsWhip

APRIL 27, 2023

GlobeNewsWire GlobeNewsWire helps to distribute press releases and multimedia content to media, investors, and consumers worldwide. RivalIQ RivalIQ is a social media analytics tool that gives insights on how your social media efforts, and the efforts of competitors, are being received by an audience.

Tools 78

Tools Communications Pinterest Analytics 78

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies.

Trends 105

Trends YouTube Video Social Media 105

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 104

Interviews Publicity Technology Social Media 104

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

And because search visibility is critical for just about any brand, from business software to a new wine site, we work hard to get quality links in the stories generated through our efforts. A course in Google Analytics or a partnership with a search expert is a worthy investment. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Burrelles Fresh Ideas

MAY 7, 2024

It’s all about context. For example, you can integrate Google Analytics with the Burrelles’ media monitoring and measurement platform. Built-in AI allows you to see a real-time overlay of media coverage with certain PR events (such as press releases or webinars) that trigger website traffic.

Analysis 95

Analysis Measurement Data Examples 95

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12% b) Press releases still have a place. Press releases get beat up.

Study 144

Study Media Relations Media Measurement 144

Burrelles Fresh Ideas

JANUARY 23, 2024

This is useful for marketing and PR because machine learning is able to process, analyze, and make predictions about more information with greater efficiency than human workers are likely to alone. These assess what components of websites, digital content, and online press releases consumers are and are not psychologically engaging with.

Technology 77

Technology Training Data Consumer 77

Cision

JUNE 16, 2015

This scenario happens over and over again with press releases. So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. Not every press release will get the same number of people reading it. Not so much.

Measurement 120

Measurement Software Nonprofit Analytics 120

Prohibition

OCTOBER 5, 2023

Not to worry, this is not a blanket ban on press– news will still be available on the website from the Facebook Newsfeed, and news outlets and publications can still share their content on the site. Just ensure you correctly label creative AI content moving forward, to prevent a content culling and maintain audience trust.

Instagram 62

Instagram Social Media Facebook Media 62

Cision

AUGUST 18, 2016

In this interview, Imelda discusses the importance of data and analytics, what brands can learn from nonprofits and how to keep up with today’s consumers. I’m most excited at the opportunity to marry my background in creative, strategy and research with the capabilities of an agency leader in consumer PR and cause marketing.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

Presspage

JUNE 16, 2023

In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications. These platforms leverage natural language processing and data analytics to provide real-time insights, enabling IROs to better address analysts' queries, track sentiment, and deliver impactful presentations.

Financial 78

Financial System Ethics Data 78

B2B PR Sense

JANUARY 5, 2018

There are a number of myths about public relations. We’d like to take this opportunity to set the record straight -- to debunk some of the most popular myths about public relations. Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. That's the journalists' job.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Onclusive

MARCH 6, 2019

“I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

Cision

JULY 30, 2015

As I’ve said before: having the right expectations for your press release plays a huge role in setting it up for success. Part of those expectations involves knowing what goals to establish so you can measure the results of your distributed press release. Naturally, you want your press release to attract people to it.

Journalism 120

Journalism Analytics Creativity Pitching 120

Buzzstream

MARCH 13, 2024

This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. What is Digital PR?

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 10, 2019

“Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 2) Marketing analytics enable better efficiency. “In It’s about respect: you can earn it, but you can’t buy it.”.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Stephen Waddington

AUGUST 14, 2018

It developed from my own need as a practitioner: a tool for my own PR agency, something that would allow me to create functional, up-to-date press releases, manage contacts, optimise media distribution and deliver better results each day. During the trip, we would talk about our tool. The PR industry can be resistant to innovation.

Tools 112

Tools Education Film Local 112

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

NOVEMBER 3, 2020

The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The announcement also noted the company is adding analytics for Instagram messaging. Don’t miss this short interview about the SEMrush acquisition of Prowly.

Instagram 144

Instagram Technology Resources Employee 144

PR Fuel

JANUARY 28, 2021

Did you know that the median number of clicks a press release gets is zero? This is extremely disheartening for those of us who spend our time making press releases. You may think that press releases aren’t as exciting as they once were. Sending a Press Release. The point of a press release is to market.

Writing 73

Writing Analytics Company Creativity 73

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What are you most excited about in your new role as director of communications at the Telecommunications Industry Association?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

DECEMBER 21, 2021

To demonstrate the value of their work to stakeholders, PR pros will need to focus more on analytics and be able to report on the metrics that matter, including media placements, social media engagement, pitches opened or clicked and more. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110

Video Marketing SEO Social Media 110

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Many of the insights Riggs discovered were due to his use of PR analytics and measuring the nuts and bolts of PR campaign success.

Marketing 170

Marketing Measurement Trends B2B 170