Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Do the Right Thing.

Creativity 96

Creativity Storytelling LinkedIn System 96

Communications Conversations

NOVEMBER 16, 2022

You can do this by connecting with your audience through the use of a compelling, empathetic, humorous or information storytelling that allows people to bond with your brand. Storytelling is the underlining theme for social media pros. Community management. Analytical mind and basic knowledge of digital marketing landscape.

Social Media 174

Social Media Media Analytics Data 174

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

SEPTEMBER 27, 2023

Storytelling and education Skincare influencers can effectively tell the story of a skincare brand’s products. The goal is to foster a sense of community and authenticity. Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools.

Brand 78

Brand Branding How To Analytics 78

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. Storytelling potential for PR pros Broadcast media also offers a unique advantage in terms of its ability to create emotional impact and deliver compelling stories.

Radio 75

Radio Television Media Local 75

Buchanan PR

NOVEMBER 29, 2023

Leveraging User-Generated Content PR professionals understand the power of authentic storytelling, and social commerce provides an ideal platform for leveraging user-generated content (UGC). This not only fosters a sense of community but also serves as invaluable social proof by providing consumers a first-hand look at a product or service.

Social Media 79

Social Media YouTube Instagram Trends 79

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

PRSay

OCTOBER 12, 2018

When you take one community that loves one brand and another community that loves another brand, and create unique experiences that both communities can celebrate, that’s the holy grail.” — Jonathan Mildenhall , CEO, TwentyFirstCenturyBrand. She facilitates the “Communication Nation” group on Facebook.

Conference 111

Conference Internal International Storytelling 111

Onclusive

AUGUST 9, 2021

Multimedia Development & Visual Storytelling. Social Media & Community Management. With increasing frequency, social media and community management has become the direct responsibility of the communications and PR team. Regardless, influencer marketing is not going away and savvy PR pros must have a pulse on it.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Crisis Employee 199

Cision

AUGUST 23, 2017

Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community. The company is active in their community. As a PR pro, you must have heard a thousand times about emotional storytelling. Share Relatable Stories.

Digital PR 251

Digital PR How To Small Business Analysis 251

NewsWhip

FEBRUARY 19, 2020

It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

PR teams know Cision from its “day job” – offering PR and marketers media databases and analytic tools – and those functions position it well to cover best practices in easy-reading posts. Authentic Storytelling Project. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. For Search + Analytics , we like…. Databox ( @databox ): This blog is up-to-date on all things reporting, business analytics, KPIs, and more. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

AUGUST 1, 2022

Stacey Miller , Vice President, Communications, Auto Care Association. To that end, we owe a special thanks to Gini and Karen who also polled their respective communities – Spin Sucks and Solo PR Pro – for the survey this year. Shonali Burke , Chief Marketing Officer, Arena Stage. Most common comms measurement methods.

Survey 137

Survey Communications Measurement Internal 137

Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Engage in industry forums and communities to understand the ongoing discussions and concerns within your sector.

How To 52

How To SEO Content Marketing Engineering 52

Solo PR Pro

APRIL 2, 2019

72% of content marketers use website analytics to research target audiences; 40% use conversations with customers. Most content marketers use email campaigns (86%) and educational content (75%) to nurture their audience; only 25% offer opportunities for community building/audience participation. Putting it all together.

Content Marketing 45

Content Marketing Trends Report B2C 45

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 56

Brand Branding Instagram Community 56

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Deirdre: I’m big on Hootsuite for scheduling across platforms and getting good analytics.

Storytelling 106

Storytelling Technology Course Privacy 106

Presspage

MARCH 13, 2018

Stick to your social media plans, analyze the new data, and make adjustments where you see your reach slipping, assuming reach is your most important analytical target. “Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says.

Facebook 113

Facebook Social Media Analytics Blogging 113

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media . To put it another way, predictions are equal parts analysis and aspiration. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Yet, is storytelling the right way to build brands – and even tell stories? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. The rise of data-driven marketing has been a difficult transition for some PRs because few of us are data engineers and the old guard is unlikely to be trained in analytics.

Trends 124

Trends SEO Leadership Print 124

Karen Freberg

NOVEMBER 30, 2018

It was a vibrant community of rising thought leaders coming together to brainstorm ideas, perspectives, and take initiative in a once-in-a-lifetime experience. Dennis Yu, who is one of the best people out there in the business for analytics and measurement, flew out to Louisville JUST for this class! Can’t thank you enough!

Groups 66

Groups Tools Video Storytelling 66

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

MARCH 21, 2018

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. We are all familiar now with the PESO model.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. – Measurement & analytics. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. Think Google Analytics. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Cision

OCTOBER 16, 2017

So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. But actually, it’s going to help smart, analytic focused and data focused, people do a better job and be more creative in many ways.

Media 202

Media Storytelling Technology Data 202

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. You'll connect with an incredible community of experts and uncover tactical advice from industry-leading practitioners in the vast world of SEO, mobile, conversion optimization, local search, and more.”. Topically, this event covers a lot of ground. Media and journalism. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Deirdre Breakenridge

OCTOBER 20, 2015

If you are looking for ways to improve your school’s PR program, here are several things that people like the most about their respective schools’ PR programs: community engagement, service-learning, active PRSSA chapters, guest speakers, group project, professor connections, and adjuncts. After all, PR folks are called pract itioners, right?

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Stephen Waddington

MAY 16, 2019

I’ve worked on communications, marketing and sales.” He cited Google Analytics, Google Tag Manager, Photoshop, Mailchimp and video production as sought after skills. She’s motivated by working on projects that can make a difference for their community and audiences.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60