ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

The more we “feed” the technology, the smarter it becomes and the more it understands our voice and style. Examples of data-driven PR include media coverage analysis to identify effective outlets and journalists, audience engagement metrics for optimizing content strategies, and campaign performance evaluation through web analytics.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

“The addition of Crenshaw Communications accelerates our mission to empower brands by elevating the use of talented people who understand technology and its impact on the businesses we serve. We believe that technology and creativity are not mutually exclusive; in fact, they can and should work together.”

Agency 156

Agency Communications B2C Creativity 156

ImPRessions - Crenshaw Communications

MAY 25, 2023

There are other, similar platforms, but Substack is probably the most suitable for B2B topics and technology issues. Richardson is a Boston College professor who offers a daily analysis of U.S. The platform features a wide range of topics, including technology, parenting, finance, self-improvement, culture, and more.

Analysis 156

Analysis B2B Interviews Tools 156

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. PESTLE analysis can serve as a similar measure of corporate reputation.

Corporate 195

Corporate Reputation Analysis Government 195

Bianchi Biz Blog

APRIL 3, 2024

Powered by SAE International®, the global leader in connecting and educating engineers, WCX provides an unmatched opportunity to see all the moving parts in today’s mobility industry and the groundbreaking innovations that are shaping the next phase. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

Onclusive

DECEMBER 14, 2021

There are a variety of metrics which we use internally, but the share of voice and potential customer analysis is well above the competitions. For years we used a variety of competitors software, but we have never been able to demonstrate our worth to the wider business than we do now with Onclusive.

Tools 370

Tools Report Comparison Media 370

Onclusive

MARCH 29, 2022

What are their international and global capabilities? If you have an international or global business, you’ll want to make sure that your PR measurement partner can serve the needs of multiple geographies and business units. Ask about what can be customized, how quickly, and what level of customer support you can expect.

Measurement 195

Measurement How To Analysis Data 195

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 183

Measurement Communications Analysis Data 183

NewsWhip

APRIL 4, 2024

NewsWhip has become an important technology tool in our monitoring toolkit and it is continuously innovating by including new features and new platforms. To learn more about how NewsWhip’s features can save you time and support internal stakeholders, read our energy company case study here.

Enterprise 78

Enterprise Small Business Case Study Social Media 78

Stern + Associates

AUGUST 8, 2022

He is also an expert in discussing the international aspects and geopolitical challenges of cyber threats – particularly nation state sponsored hackers from Russia, China, Iran and North Korea and why organizations should be concerned. and international cyber issues for more than 30 years. Ignoring these risks is no longer an option.

Analysis 62

Analysis Government System Policies 62

Agility PR Solutions

SEPTEMBER 13, 2018

I have a liberal arts degree and my experience was primarily in broadcast and internal communications. Navigating the world of technology as a PR pro appeared first on Agility PR Solutions. The comment threw me completely off guard. I’d […]. The post What the tech?!

Technology 104

Technology Internal International Industry 104

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally. Internal communication is a key part of enabling employees to perform their job well.

Internal 62

Internal International Communications How To 62

PRSay

APRIL 3, 2019

According to USC Annenberg’s 2019 Global Communication Report , PR practitioners see pros and cons to innovations in communication technology. Though communicators feel these new technologies will be integral to the profession in the coming decades, many aren’t sure of their role today.

Study 129

Study Communications Technology Analytics 129

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data?

Internal 63

Internal International Data Media 63

5W PR

NOVEMBER 2, 2023

These technologies are being leveraged to transform various aspects of gaming and betting. This real-time data analysis empowers players to make dynamic bets while a sporting event is in progress, adding a new dimension to sports wagering. The event showcased key gaming trends that will shape the industry in the future.

Trends 78

Trends Sports Advertising Advertising 78

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. As the PR industry’s worth grows, so do analytics and PR reporting technology. Also, it allows professionals to employ the right PR strategies when it matters most.

Trends 103

Trends Brand Branding Analytics 103

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence.

Tools 100

Tools Analysis Technology Internal 100

Wadds Inc.

FEBRUARY 15, 2023

The analysis of the role of technology and of influencers in particular, when bad stuff hits the fan, is worth the purchase price alone, as influencers become more and more crucial to public relations activities across sectors. In part two Hartley explores the unique nature of how crises can start and play out online.

Crisis 98

Crisis Communications Crisis Management Analysis 98

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 145

Survey Software B2B Pitching 145

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . Articles are categorized under interesting topics, such as “Actionable Analysis,” “Analyzing Customer Data,” and “Digital Leaders,” to name a few. As many PR agency teams know, our work can be highly specialized, particularly in B2B public relations.

Advertising 322

Advertising Advertising Privacy Television 322

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

From preparation to analysis, retailers are adopting all sorts of data science tools in an overhaul of the data workflow. Emphasis on international expansion. Among the many hot topics among retail pros at NRF was the boom in international representation at the conference. Luckily, advanced data science is helping them cope.

Retail 156

Retail Automotive Conference Data 156

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Sword and the Script

MAY 2, 2023

Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.” Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>>

Pitching 123

Pitching Study Technology Report 123

Stephen Waddington

SEPTEMBER 7, 2021

The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team. A thematic analysis was conducted of the two qualitative responses. It reports on the factors that determine effectiveness.

Corporate 135

Corporate Communications Public Affairs Resources 135

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Struggling to make your B2B marketing ‘sexy’?

B2B 77

B2B Trends Strategy Marketing 77

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”.

Communications 121

Communications Crisis Internal International 121

PRSay

SEPTEMBER 16, 2020

As a nationwide health care system, OEM was able to pull assets from across the country to develop a plan, and they worked with the VHA Office of Communications on both internal and external PR efforts. Our internal communications team provided communications support for our facilities across the country.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Travel Mobile Technology 198

Sword and the Script

MARCH 5, 2024

Outputs include basic metrics “such as brand mentions, sentiment analysis, key issues, and competitive benchmarking.” Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020. Sumeru Equity Partners completed its deal to acquire investor relations platform Q4 Inc.

Software 125

Software B2B Pitching Data 125

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Dell has trained over 10,000 employees on social media through their Technology Solutions Training Portal.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Newsfile

DECEMBER 20, 2023

How AI Transforms ESG Reporting AI is transforming ESG reporting by improving data accuracy and streamlining analysis. Success Story – Freeport-McMoRan Take the example of Freeport-McMoRan, a leading international mining company, which has used AI to make their mining operations smarter and safer.

Tools 52

Tools Report Energy Case Study 52

NewsWhip

FEBRUARY 23, 2023

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too. What is the predicted growth? Take Action.

Crisis 78

Crisis Data Reddit Analytics 78

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Here’s a roundup of other news and links from the world of PR technology. Case in point? Image credit: Backlinko home page.

SEO 131

SEO Content Marketing Marketing Software 131

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 98

Interviews Publicity Technology Social Media 98