Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications Crisis 75

Critical Mention

APRIL 2, 2019

As a PR or marketing professional tasked with keeping your brand strong, you understand how important competitive analysis is. You may be able to learn from their strategies or find some space in your target market that they aren’t hitting effectively. But without competitor analysis tools you simply can’t achieve this.

Analysis 74

Analysis Tools SEO Software 74

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment Analysis – Putting tweets in context. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? on the Talkwalker listening & analytics platform.

Training 399

Training Video Analysis Data 399

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Absolutely no critical analysis is happening.

Technology 84

Technology Tools Social Media Trends 84

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. It’s an important piece of work.

Analysis 60

Analysis Technology Tools Exercises 60

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. Drastic changes in the media and cultural landscape have altered PR and marketing in recent years. Technology helps it scale. PR generates influence. PR is (nearly) immune to ad blocking.

Mobile 100

Mobile SEO Reputation Web 100

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. And with 8,000+ solutions on the market, it might seem a bit daunting. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

SEPTEMBER 12, 2017

Editor's Note: The following excerpt originally appeared in Content Marketing Fast Forward. Despite advances in marketing automation, much of the technology marketers rely on to plan, execute, and evaluate content marketing campaigns is elementary. Test, optimize, and personalize content.

Content Marketing 53

Content Marketing Marketing Analytics Resources 53

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. 8 Innovations in Public Relations Technology to Watch.

Blogging 133

Blogging Software Google Content Marketing 133

Cision

AUGUST 23, 2017

One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. Most sentiment analysis tools (both paid and free) work in a similar manner. However, for better results, you should use a blend of free and paid sentiment analysis tools. He specializes in SEO and Content Marketing activities.

Digital PR 251

Digital PR How To Small Business Analysis 251

Sword and the Script

FEBRUARY 14, 2023

.” PRophet founder and CEO Aaron Kwittken : We have been working to integrate GAI [generative AI} into the platform and our MVP [minimally viable product] will be market ready by the end of Q1 2023.” PRophet aims to move the analysis further upstream and tell you the chances a PR person has of landing a placement with a given pitch.

Software 131

Software Pitching Analysis Community 131

PR 20/20

MARCH 12, 2019

In fact, we surveyed 200+ marketers using our AI Score for Marketers assessment tool, about how valuable it would be to use AI technology to intelligently automate more than 60 common AI use cases in marketing. Content marketing activities dominated the list of highest-rated use cases for AI in marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Are you more interested in e-commerce and technology? Hayley writes breaking news, analysis, and investigative pieces on large public and private companies like Amazon, Walmart, department stores, and major grocery chains.

Retail 245

Retail Twitter Real Estate Trends 245

Stephen Waddington

JULY 29, 2020

Technology is impacting practice in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making. Wordsmith does a similar job for content marketing.

Tools 100

Tools Analysis Technology Internal 100

Wadds Inc.

JANUARY 11, 2023

Text at the click of a button There’s a great deal of excitement about the technology as it seemingly is able to mimic human creativity and generate and edit content incredibly quickly. More sophisticated text analysis is also possible. It works by recognising patterns in text and predicting subsequent words.

Publicity 98

Publicity Wikipedia Marketing Training 98

Burrelles Fresh Ideas

JANUARY 23, 2024

Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns. Well, frankly, technology can only go so far when it comes to understanding human behavior. How can you bridge the human and the technological?

Technology 77

Technology Data Training Consumer 77

Sword and the Script

JULY 25, 2023

Improve “knowledge and use of marketing technologies.” Have “stronger accountability for marketing results and ROI.” However smart marketing and communications activities – PR, content marketing and events – that can both build and brand and drive growth are pragmatic options. It’s called goodwill.

B2B 95

B2B Brand Branding Marketing 95

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 126

Leadership Content Marketing Healthcare Google 126

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? GPT-3 is now the underlying language model for dozens of technology tools.

SEO 93

SEO Strategy Google Engineering 93

Onclusive

MARCH 19, 2019

Ensure customers derive maximum value from their investments in Onclusive Analyst through customer support, data analysis and strategic consultation. Experience in public relations, communications, content marketing or social media marketing is a bonus.

Engineering 150

Engineering Storytelling Big Data Data 150

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For instance, before launching a new product campaign, PR professionals may identify market demand, gather customer feedback, and assess competitor strategies. Based on this analysis, they can assist in refining the product positioning, identifying key selling points, and developing appropriate messaging.

Video 110

Video Marketing SEO Social Media 110

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

Media 162

Media Fashion Radio Television 162

Sword and the Script

JANUARY 3, 2023

Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.

Interviews 98

Interviews Publicity Technology Social Media 98

The Proactive Report

SEPTEMBER 10, 2014

The top line share of voice analysis shows how these major tech brands fare: Not surprisingly Google takes the lead, followed closely by Microsoft, then IBM, Amazon, Cisco, Oracle, Intel, HP, Dell, and EMC. Why I Like This Technology. TechnoVision is built using PRSourceCode’s Ocular8 – a new tech media insight service.

Report 133

Report Big Data Brand Branding 133

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” This makes sense; compliance approvals for content marketing are a notorious challenge in the industry. However, we saw a shift on that front in our 2021 report on the state of finance content. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. Most (59%) of U.S.-based

Survey 103

Survey Marketing B2B Content Marketing 103

Cision

APRIL 6, 2016

What’s the biggest lesson about marketing you’ve learned throughout your career? Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Data will give you the insights you need to find whitespace in the market. The industry is moving at rapid speed.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 101

Survey Report Media B2B 101

Shift Communications

NOVEMBER 24, 2014

How do you make all of that analysis effort and time worthwhile? How do you use the data to make changes in your business and marketing that are meaningful in 2015? Let’s give you a strategy that’s centered around three questions that are the core of the Marketing DAIS : What happened? How do you avoid this problem?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . When it comes to improving skills or growing professionally, a lot of us in the industry look up to marketing superstars and emulate what they’re doing. Any score above the mean of 0.5

Digital PR 132

Digital PR Content Marketing Twitter Industry 132

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JULY 31, 2018

2) To buy a technology that’s hard to replicate or take too long. In the last 10 years or so, content marketing has emerged as a way for businesses to build an audience of their own. When done properly , it becomes its own channel and powerful addition to the marketing mix. Content Marketing M&A.

Publicity 60

Publicity Software Government Content Marketing 60

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. The Role of Technology on the Legal Market. Enter the Big Four into Legal and Marketing.

Agency 92

Agency Trends Marketing Survey 92

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PeakMetrics Insights

FEBRUARY 13, 2019

1) Brand monitoring software can help you take advantage of market trends before your competitors even know a trend is emerging. Tracking data relevant to your market sector will help you spot trends early and integrate those trends into your social media marketing and content marketing strategy.

Software 40

Software Brand Branding Analysis 40