Onclusive

JUNE 2, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. . This one is the most unexpected finding of all, and you definitely don’t want to miss it.

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Its superpower gives AI a pivotal role in redefining data collection, analysis, and usage.

Advertising 170

Advertising Advertising Analytics Data 170

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. Over half of journalists described fake news as undermining their area of journalism. Social media’s influence on journalism is not just for promotion, though.

Journalism 309

Journalism Study Social Media Resources 309

Buchanan PR

SEPTEMBER 19, 2022

When I started my career in corporate communications three decades ago, there was a long-running joke that every CEO or client wanted only one thing from their communications team: “Get me in The Wall Street Journal.”. Cheddar covers the latest in business, culture, media, technology, and innovation. First, it’s great journalism.

Journalism 52

Journalism Media Financial Local 52

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. The public values journalism, and people are moving to media channels they trust. Technology helps it scale. Automation has changed intelligence gathering and data analysis, which often inform a PR program’s messaging and content.

Mobile 100

Mobile SEO Reputation Web 100

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Wikimedia Commons.

Enterprise 177

Enterprise Big Data Technology Analysis 177

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. Here’s how pros deal with it. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. It looks to me like this change will take place at many, if not all, of the weeklies in the American City Business Journals (ACBJ) network. This is what the trend in content marketing is about.

Journalism 64

Journalism Brand Branding Advertising 64

The Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads. Content Analysis. You start by listening and gathering information about your brand/s, your company, and your competitors.

Social Media 162

Social Media Media Analysis Data 162

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.33 Source: Edelman Trust Barometer, p.44

Government 88

Government Survey Technology Ethics 88

Onclusive

JUNE 2, 2021

Start with situation analysis and research. If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Other skills and attributes are more timeless. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Sword and the Script

MAY 18, 2021

30% said, “new technologies that are helping businesses and consumers.”. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel. It found that Forbes , Business Insider and The Wall Street Journal are the most pitched publications in the U.S.

Study 165

Study Communications Survey Pitching 165

Sword and the Script

OCTOBER 3, 2017

d) Because businesses need experienced help marketing their technology. In retrospect, there are also other two other questions that will be important to content marketing in a B2B technology enterprise: What role does content marketing have on deals in the pipeline? b) I want to be a credible source of knowledge in B2B marketing.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Flack's Revenge

MAY 14, 2019

PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. This means riding related breaking news, typically by offering execs as a source of color commentary or analysis. Ultimately, great stories drive PR and journalism. Company Culture, Startup Stories, Exec Profiles.

Survey 195

Survey Journalism Agency Data 195

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 144

Survey Software B2B Pitching 144

Onclusive

SEPTEMBER 27, 2017

This month, the Wall Street Journal outlined dozens of ways social sites and apps are being utilized during a crisis. In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Sentiment analysis by natural language processing (NLP) is imperfect, says Public Relay.

Media 105

Media SEO Analytics Analysis 105

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I thought it was a thorough analysis of the state of the industry. How long have you been in journalism and how did you get started? I am a tech and innovation reporter at Automotive News.

Automotive 84

Automotive Report Meeting Radio 84

Cision

NOVEMBER 17, 2016

Dan Golden, senior editor at ProPublica, explains how he developed a passion and curiosity for investigative journalism. What drew you to the field of journalism? Specifically, investigative journalism? They all shaped my approach to journalism. The technology is changing, as are the ways that readers receive information.

Journalism 120

Journalism Film Fashion Report 120

Sword and the Script

SEPTEMBER 14, 2022

The Pew Research article refers to this as a decline in “bothsidesism” in journalism, which sounds to me like a euphemism coined in PR circles. It has less of an impact in my focus areas of B2B technology – but it’s not zero. Moreover, today, bias has seeped into the algorithms so central to technology. Image credit: Pixabay.

Survey 95

Survey Communications Media Engineering 95

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Gather actionable insights from data analysis and focus groups. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father. Until next time! Critical Mention. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 90

Journalism Software Sports Analysis 90

Offleash

JULY 19, 2023

News flash: We work in technology. Technology is always changing, disrupting, reshaping, and often improving how we work. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Do not be afraid.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Sword and the Script

FEBRUARY 20, 2018

He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week. Most of the articles are about the latest technology or tool and Scott Brinker makes some great points about this in his book Hacking Marketing.

Technology 61

Technology Marketing Retail Interviews 61

Landis PR

JANUARY 18, 2023

Some studies have found that AI can be effective in automating certain tasks, such as content creation and media outreach, and can help PR professionals to better understand the effectiveness of their efforts through data analysis. Landis: What is ChatGPT’s effect on journalism? Also, what about jobs? Real person? You said it, ChatGPT.

Education 52

Education Training Technology Journalism 52

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

NewsWhip

JULY 13, 2023

Our rankings are determined by using NewsWhip’s Spike and API technology, which sums the aggregated likes, shares, and comments on content produced by the outlets in the rankings. Before we begin, it’s worth noting that this analysis was covering English-language only publication. Now, let’s take a closer look at the data.

Newspapers 78

Newspapers Analysis Employee Technology 78

Newsfile

FEBRUARY 27, 2024

Its portfolio includes high-profile brands like The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch, and Financial News. Content comes from newspapers, journals and magazines, making it a valuable resource for in-depth research and analysis. In fact, 17% of those polled visited the Yahoo! News website.

Financial 52

Financial Media Analytics Data 52

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I still think it. .

Media 202

Media Storytelling Technology Data 202

NewsWhip

JUNE 2, 2020

Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

NewsWhip

JUNE 6, 2022

In our first, introductory post, we are going to do all of this in one place, but we’d love your feedback on what you’d like to see in this analysis. . Before we wrap up this analysis, it’s worth looking at the top link posts on the platform, to draw something of a contrast with what performs best on Facebook.

Reddit 78

Reddit Community Analysis Comparison 78

Cision

FEBRUARY 16, 2016

With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve and earn more media mentions. respondents to Cision’s survey said multimedia journalism was the most important trend of the year, receiving more votes than any other trend.

Report 120

Report Media Television Pitching 120

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The software would learn which responses performed best over time, based on sentiment analysis and impact on sales. >PRSmith

Journalism 54

Journalism Software Sports Analysis 54

Landis PR

JANUARY 9, 2023

You may have noticed a sudden uptick in buzz about a potentially revolutionary new AI-powered chatbot called ChatGPT over the holidays, which has very quickly become a potential game-changer for almost every industry, from academics and law to journalism and communications. Images created by using Midjourney ‘s bot.

Ethics 52

Ethics System Crisis Management Data 52