Agility PR Solutions

JANUARY 7, 2020

Did Coca Cola manipulate or mislead teens regarding the health benefits or consequences of consuming its products? According to the […].

Marketing 117

Marketing Analysis Journalism Internal 117

Agility PR Solutions

AUGUST 16, 2018

They have hundreds to thousands of intern applicants every year, simply because students know that the company name carries weight […]. The post 3 productive PR strategies for recruiting new employees appeared first on Agility PR Solutions.

Employee 74

Employee Strategy Internal International 74

Onclusive

NOVEMBER 8, 2023

Media Monitoring & Analysis In today’s data-driven environment, it’s essential to monitor and analyze any content that hits or publishes. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

For example, a campaign might be evaluated based on a set number of brand mentions; social media engagement; positive sentiment analysis; or sheer reach. . On the other hand, if there’s an internal problem, the agency needs to know about it and to prepare for any negative impact. Be Open With The PR Team.

Agency 310

Agency Measurement Meeting Reputation 310

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Stephen Waddington

MAY 23, 2018

These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel. A further 27% of the practitioner’s skillset benefits from the support of some technology to assist in analysis and decision making.

Analysis 60

Analysis Technology Tools Exercises 60

Onclusive

AUGUST 9, 2021

Media Monitoring & Analysis. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors. Why choose Onclusive Insights ?

Analysis 195

Analysis Media Trends Data 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2020

From preparation to analysis, retailers are adopting all sorts of data science tools in an overhaul of the data workflow. Moreover, many shoppers will actually choose brands that meet these standards even if it means spending a few extra dollars or having to wait an extra day for products to arrive. Emphasis on international expansion.

Retail 156

Retail Automotive Conference Data 156

Mindful Marketing

JULY 29, 2015

” Likewise, PRWeek recently wrote about the International Association of Measurement and Evaluation in Communications (AMEC) conference. Not that measuring outputs is bad – after all, productivity is used in many professions as a metric of success. ” Amen… and wait, what?

Analysis 50

Analysis Measurement Analytics Creativity 50

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Video Analysis. Internal comms. Layoffs at internal comms platform.

Survey 146

Survey Software B2B Pitching 146

Flack's Revenge

AUGUST 14, 2019

They may be increasingly productive as a result, further perpetuating the cycle of success. Thanks to technology, news will spread fast and far about a criminal act, a faulty product, a data breach, an offensive remark, an incident involving insensitive treatment of a customer … the list continues. Intangibles such as these matter.

Crisis 120

Crisis Reputation Radio Analysis 120

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Disney Parks, Experiences & Products have impacted consumers across the globe.

Data 78

Data Social Media Consumer Trends 78

Buchanan PR

JULY 25, 2023

Dunkin’ Donuts to Dunkin’: Seeking to widen its product range beyond donuts and embrace their role as a competitor in the coffee sector, Dunkin’ underwent a successful rebranding. IHOP to IHOB: The International House of Pancakes shocked the world when it teased a rebranding as IHOB (International House of Burgers).

Twitter 78

Twitter Instagram Internal International 78

NewsWhip

FEBRUARY 23, 2023

Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit. Agree these in advance not just with your team but with internal stakeholders too. Take Action.

Crisis 78

Crisis Data Reddit Analytics 78

Newsfile

DECEMBER 20, 2023

How AI Transforms ESG Reporting AI is transforming ESG reporting by improving data accuracy and streamlining analysis. Success Story – Freeport-McMoRan Take the example of Freeport-McMoRan, a leading international mining company, which has used AI to make their mining operations smarter and safer.

Tools 52

Tools Report Energy Case Study 52

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. considering international relations, have caused Communications professionals to be evermore careful with comms content.

Communications 122

Communications Crisis Internal International 122

5W PR

MAY 26, 2022

However, no matter which way someone looks at the market, the cannabis industry, which includes cannabidiol (CBD) products, has been getting increasingly popular. Labels like that help consumers better understand where the products their purchase have been made, as well as other details regarding their ingredients, and more.

Strategy 88

Strategy Publicity Crisis Analysis 88

Doctor Spin

FEBRUARY 22, 2024

Introduce new products or services. Improve internal communications. Gather actionable insights from data analysis and focus groups. Continue reading Suppose you’re running a business and wish to be top-of-mind and sell more products and services. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

MAY 23, 2017

The product monitors domains, so if a third-party site links to a client site for example, without mentioning a brand name, you’ll still get a notification. The tool – and its analysis – will give you different looks at your own content and show you content that ranked well…that you had probably forgotten about.

SEO 65

SEO Tools Engineering Web 65

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Practical Law Construction

MAY 19, 2021

This has been clear since the decision in Photo Production Ltd v Securicor Transport Ltd , where the House of Lords categorically rejected the suggestion that such a rule existed. ” HHJ Eyre QC rejected this analysis and found that the clauses in question applied to fundamental breaches. The starting point.

Construction 121

Construction Transportation Analysis Insurance 121

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 100

Tools Survey Pitching Analytics 100

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. But, more often than not, internal data doesn’t work for B2B PR. It’s important to develop research and data that speaks to core themes, messages and products. Media love data. This is natural.

B2B 147

B2B Data Retail Survey 147

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

A comprehensive internal strategy aimed at opening lines of communication with employees and promoting company culture could have gone a long way toward addressing concerns and containing the ill will before it seeped into the public realm,” he wrote. “A Instead, Holmes decided to ‘double down’ on a flawed product.”

Ethics 98

Ethics Employee Crisis Internal 98

Cision

MAY 16, 2017

Today, though, our interaction with devices is profoundly different — we’re transitioning from manually operated products to interconnected services via the estimated 6.4 But for those who can reimagine their brand beyond the original product or service, getting in early on technology can help deliver a new brand experience entirely.

Hotels 198

Hotels Mobile Travel Automotive 198

Mindful Marketing

OCTOBER 4, 2023

They’re relevant to the field in at least two ways: Internal marketing : Organizations market to their employees by trying to meet their needs, which can involve the policies they set and the procedures they follow, including ones related to work attire. .” It's working!” million in pre-orders.”

Policies 98

Policies Sports Interviews Case Study 98

Stephen Waddington

NOVEMBER 3, 2021

Improved status of corporate communication The Future of Corporate Communications , a new report by Edelman, is the latest analysis of corporate communication function during this period of time. In an increasingly complex and activist stakeholder environment product and organisation are becoming one of the same.

Corporate 113

Corporate Communications Government Crisis 113

NewsWhip

APRIL 27, 2023

Using benchmarks and comparative analysis, RivalIQ enables you to uncover new opportunities or trends, and track results across all major social media platforms. The AI-enabled product also works to understand your preferred writing style, offer you suggestions, and provide feedback on correctness, style, tone and more.

Tools 78

Tools Communications Pinterest Analytics 78

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. Internal communications are key. However, the meaning and “look” of them have radically changed in recent years.

Communications 78

Communications Leadership B2C LinkedIn 78

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. That’s how I ended up here.

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Content quality, including a sentiment analysis. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Does the program require earned media to support a new product, or is executive thought leadership a key driver of business?

Exercises 136

Exercises Comparison Internal International 136

Prohibition

JUNE 28, 2023

This global reach is particularly beneficial for fashion houses that aim to establish themselves as international luxury brands. On the other hand, panel discussions featuring industry experts can offer a deeper analysis of fashion trends, marketing strategies, and the business side of the industry.

Fashion 62

Fashion Brand Branding Case Study 62

Sword and the Script

FEBRUARY 2, 2022

AHREFs (see my product review ) offers a “ domain rating ” while Semrush furnishes an “ authority score.”. The model uses AI “transfer learning” which a company product manager likened to “next word auto suggestion” for sentiment analysis. Backlinko’s domain authority is 68 which is very good.

SEO 132

SEO Content Marketing Marketing Software 132

Onclusive

JANUARY 10, 2018

Trends will continue to support a wave of education for PR and it’s internal partners to consider and accept PR’s positive impact.”. Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. Millennials leading the charge!

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

5W PR

FEBRUARY 8, 2021

This can be achieved through a combination of data, AI, machine learning, and VOC (voice of the customer) collections and analysis. The key to superior CX (customer experience) is a well-thought-out customer-first philosophy, Marketers must understand and view with empathetic eyes their customer journeys and pain points.

Customer Service 88

Customer Service Policies Analysis Training 88

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134