PRSay

NOVEMBER 20, 2020

This tagline from a 1980s TV commercial for a Mexican airline — which encouraged tourists to “shop, shop and shop” in the country — came to my mind recently when I read about Hispanic purchasing power in the United States. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Que lengua?

Marketing 180

Marketing Airlines Groups Community 180

Cision

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 225

Communications Marketing Radio Airlines 225

Communications Conversations

MARCH 19, 2015

Last week, I did what marketers like us WANT consumers to do on social media: I asked my friends and family for a recommendation. I mean, we’ve seen negative comments about airlines before, but NOTHING like this (outside of maybe Comcast in the past). Spirit is actively asking customers why they hate airlines like Spirit.

Airlines 60

Airlines Reputation Brand Branding 60

Sword and the Script

MAY 5, 2015

For a mere eighty-eight additional dollars, the airline was kind enough to reassign us in a row together. The airlines are counting on it, indeed, I’d contend airlines, including Delta, prey on such emotions to separate a few more dollars from the consumer wallet. Other Airlines Prey on Parent Emotions Too.

Airlines 60

Airlines Travel Customer Service Crisis 60

PeakMetrics Insights

MAY 29, 2019

Singapore Airlines is highly rated by almost everyone. Not too bad: Even better to be Cathay Pacific, or Japan Airlines. What one probably wants to avoid is this: Even this is not good: But there are some good US airlines: Basically, “crashed” and “canceled” are bad associations. Media mentions?

Airlines 40

Airlines Media Industry Marketing 40

Agility PR Solutions

JUNE 5, 2019

Since the crash of Ethiopian Airlines’ 737 Max 8, the company has lost over $27 billion dollars in market value, with stock down nearly 15 percent from its high […]. The post Boeing is losing more than just trust—how marketing and business outcomes must align appeared first on Agility PR Solutions.

Airlines 119

Airlines Marketing Company Crisis 119

Agility PR Solutions

JANUARY 4, 2023

Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There’s a lot of rivalry for customers’ attention among the many travel agents, airlines, and hotels out there. This is why many ads that aim to attract tourists fail miserably.

Travel 86

Travel Airlines Hotels Marketing 86

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The post 6 Ways To Use PR To Build Brand Marketing appeared first on Crenshaw Communications.

Brand 185

Brand Branding Marketing Wireless 185

5W PR

NOVEMBER 25, 2019

There’s no doubt about it: in the modern marketplace, a major part of every firm’s marketing strategy is going to be its approach to digital. Consumers and businesses spend more and more of their time on the internet, and understanding their behaviour online is now the key to a marketing campaign success or flop. Delta Air Lines.

Strategy 88

Strategy Marketing YouTube Airlines 88

Cision

OCTOBER 8, 2015

Marketers appreciate hearing from other marketer’s success. We learn from other marketers, even when their examples are from a different industry. We arrived at a topic that appeals to every marketer active in social media. As I stated in the opening paragraph, marketers enjoy learning from other marketers.

Social Media 120

Social Media Brand Branding Airlines 120

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Solo PR Pro

FEBRUARY 7, 2023

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.

Airlines 58

Airlines System Reputation Travel 58

PRSay

APRIL 16, 2020

Natalia Lopez , vice president of marketing firm FINN Partners and moderator of the webinar titled “Meet the Travel Media: Pivoting Media Strategies Amid COVID-19,” said PR pitches shouldn’t be “too salesy or tone deaf” during the shutdown. And Hana Alberts , New York Post travel editor and one of the three journalists on the panel, agreed.

Travel 196

Travel Pitching Airlines Media 196

Cision

NOVEMBER 1, 2017

In the second episode of Earned Media Rising , Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the (..)

Airlines 168

Airlines Media Storytelling Social Media 168

Melissa Agnes

AUGUST 5, 2014

What astonishes me, is how this practice of conducting a risk assessment for each and every PR and marketing campaign – within the campaign’s initial development stages – is still not something that is commonly practiced. Can we potentially cause offence and/or isolate a segment of our market?

Marketing 228

Marketing Case Study Airlines Course 228

Maxim Behar

AUGUST 14, 2022

It is true that the airline industry was the first to introduce this term, but it easily spread to many other businesses and no doubt helped a lot. It even became something normal and usual for millionaires and presidents to fly with low-cost airlines. But now we perceive it more and more as "beneficial" and even. Well then - bow!

Airlines 52

Airlines Hotels Industry Examples 52

5W PR

JANUARY 16, 2020

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

Airlines 133

Airlines Hotels Tourism Energy 133

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It will be remembered primarily by marketing and PR professionals. Southwest Airlines’ soft landing. Everyone recalls the PR fiasco United Airlines experienced in April when footage of a dazed and bloodied passenger being dragged from his seat went viral. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Presspage

APRIL 11, 2024

With Bart in charge of sales, Sébastien running the business and Tim attending to the tech development, the three brought Presspage to the market in 2011. Attracting the best talent As more and more major clients began adopting Presspage, the company grew far beyond the Dutch market. By 2015, it had opened a second office in Chicago.

Enterprise 117

Enterprise Automotive Company Airlines 117

Maxim Behar

FEBRUARY 17, 2022

How from a consultant I became a "driver" of the Founder and CEO of the tremendously successful airline Wizz Air - Jozsef Varadi When I first went to the Wizz Air's office not far from Budapest Airport, I was amazed by three things that seemed more than obvious in modern business.

Airlines 98

Airlines Conference Hotels Meeting 98

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

Airlines 147

Airlines Insurance Insurance Viral 147

PRSay

FEBRUARY 24, 2017

It’s also a skill the communications team at Southwest Airlines has mastered. That’s why communications teams and the executives they report to often just scan the metrics without fully understanding them.The solution is to “socialize” the data, says Southwest Airlines senior communications specialist Cindy Villafranca.

Social Media 98

Social Media Airlines Media Meeting 98

ImPRessions - Crenshaw Communications

JULY 16, 2019

There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. From major corporations, to airlines and hospitals, data protection is paramount. Create marketable quarterly/weekly reports. Cyber attacks are on the rise across the globe.

Company 213

Company Case Study Airlines Study 213

Mindful Marketing

FEBRUARY 4, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Where do you go for a good laugh – TikTok, a favorite podcast, late-night TV monologues? Marketing firms can especially benefit from this kind of healthy dissidence. Use caution.”

Guidelines 94

Guidelines Transportation Creativity Airlines 94

5W PR

AUGUST 16, 2020

Because most marketers plan ahead, any sudden changes in rules or regulations also mean reviewing upcoming plans and marketing materials to be sure that they’re still in compliance. While considering these, marketers also should be aware and mindful that consumers are also hungry for good news.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

OnePitch

OCTOBER 26, 2022

Our PR bestie explains why it worked: “Timely and part of a larger trend of airlines increasing service to smaller cities.”. Newsworthy topic of the ‘first ever’ nonstop from the NYC market.” . Any social sharing is also encouraged (@visitboise on Instagram; @BoiseCVB on Twitter). . Want more tips for pitching Forbes?

Pitching 73

Pitching How To Airlines Travel 73

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Communications 64

Communications Marketing Radio Airlines 64

ImPRessions - Crenshaw Communications

MARCH 21, 2017

The resulting press was positive, noting the company’s proactive steps and Nest’s smart smoke detector was back on the market shortly thereafter. It could be argued that no sector suffers the brunt of customer and media criticism as often as the airline industry. Rally the base. Set an example for your industry.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Doctor Spin

MARCH 1, 2024

Marketing agencies. Some marketing agencies offer PR services alongside their marketing offerings, providing opportunities for entry-level PR roles. Digital marketing- and social media agencies. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. I’ve worked on communications, marketing and sales.”

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Presspage

MAY 29, 2017

The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers. At United Airlines, this was all clearly absent.

Journalism 79

Journalism Airlines Brand Branding 79

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. Hard to select just one, eh? A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

APRIL 8, 2019

The international grounding of the Boeing 737 Max 8 impacted dozens of airlines and thousands of passengers, and it represent ed a logistical nightmare for every airline. In each case, the company wasn’t the source of the original problem, but how they responded caused damage to their reputations. . –John .

Crisis 57

Crisis Airlines Reputation Travel 57

Business Wire

MARCH 20, 2017

Therefore, based on feedback from of our customers, Business Wire has decided to streamline the material information disclosure process by partnering with market-leader Workiva. Specifically, material information is often input into multiple platforms, thus introducing the potential for version control issues. Why Workiva?

Airlines 156

Airlines Case Study Policies Financial 156

Stephen Waddington

JANUARY 19, 2021

The book and the case studies are all US centric but you don’t have to work hard to apply Galloway’s work to other markets. The strong get stronger After a fall at the outset of the pandemic in Spring 2020, all the major UK and US market indices quickly recovered and continue to climb. Eight weeks later it accounted for 27%.

Retail 113

Retail Crisis Education Airlines 113