MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. Hard to select just one, eh? H e was “disruptive and belligerent” was the initial PR response.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

AUGUST 27, 2018

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline. Nintendo absolutely dominated the late 80s and 90s video game market.

Company 87

Company Airlines Print Government 87

Burrelles Fresh Ideas

JANUARY 30, 2024

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. Feel free to add your comments! Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing.

Ethics 96

Ethics Crisis Transportation Airlines 96

PRSay

OCTOBER 22, 2021

When the World Health Organization declared COVID-19 a global pandemic in March 2020 and the United States suspended air travel from Europe, “that was the tipping point,” said panelist Karla Zientowski, Delta’s director of customer experience and regional marketing.

Crisis 78

Crisis Airlines Travel Internal 78

ImPRessions - Crenshaw Communications

MAY 15, 2018

As of this post, it has reclaimed $134B in lost market value. He spoke from the heart — without regard for the airline’s possible culpability. The initial communication demonstrates emotional intelligence in the wake of a truly terrible accident. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

David PR Group

AUGUST 17, 2017

Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Prohibition

DECEMBER 9, 2021

It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. Today’s fast-paced digital world presents a challenge as customers expectations are higher than ever meaning brands are expected to have full transparency and communicate openly. How to create a crisis management plan?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Maxim Behar

DECEMBER 20, 2022

And so, for somebody from a Bulgarian firm, a market that is not among the recognized leaders around the world, to take such an impressive leadership role in our industry, it is, I think, truly remarkable. Sales and Traffic Representative, Turkish Airlines. PR and Communications Researcher. All the best and congratulations!

Energy 52

Energy Groups Internal International 52

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions.

SEO 65

SEO Tools Engineering Web 65

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. This was followed with a rather disappointing remark from the airline s chief executive who admitted: ‘social distancing on flights just isn’t realistic.’

Crisis 62

Crisis Government Social Media Reputation 62

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis.

Crisis 271

Crisis Brand Branding How To 271

Cision

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

Airlines 137

Airlines How To Engineering Radio 137

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. And then, suddenly, like the airliner itself, the story disappeared and we forgot. Ready for it? And that’s it folks.

Company 110

Company Apparel Airlines Crisis Communications 110

Konnect Agency

MARCH 12, 2020

taking eighth place under military personnel, firefighters, airline pilots police officers and the like. The first three months of 2020 have seen headline after headline about impeachment, the plummeting stock market , the global Coronavirus pandemic , and the resulting event cancellations and postponements.

Energy 84

Energy Airlines Crisis Crisis Communications 84

Beyond PR

MAY 3, 2017

The real cause of the United Airlines incident is an industry-wide problem, the all-too-common practice of overbooking. Bumping a paying passenger from a flight is an enormously disruptive action, regardless of which airline does it. The airline even appologized after it bumped a 10-year old from a flight. Image source: [link].

Airlines 65

Airlines How To Engineering Data 65

ImPRessions - Crenshaw Communications

MAY 30, 2017

After that, the criteria looks like this: books that touch on PR and marketing; books that reflect something in the current zeitgeist – politics, media, pop culture, e.g. and finally, just great reads. Writing is the backbone of all good PR, and the best way to become a better writer is to read great stuff. Content Inc. Content Inc.

Film 159

Film Crisis Writing Airlines 159

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. Joining me on this week’s episode is Ellen Crane, APR, Fellow PRSA.

Ethics 52

Ethics Strategy Real Estate Local 52

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. Andrew Dennis is a Senior Content Marketing Specialist at Siege Media.

Airlines 87

Airlines Financial Film Viral 87

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Advertising and marketing people might have used to have control. c) Donald Steel.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

MaccaPR

APRIL 28, 2016

Public Relations Director of Life Time Fitness and former PR Director-Cause Marketing and Community Relations for Macy’s and Senior Manager, Brand PR with Best Buy. “ Not because I have to, but because I truly believe in Explore Minnesota’s travel marketing initiatives and have a blast sharing all the sites you can find #OnlyinMN.

Tourism 48

Tourism Airlines Writing Meeting 48