ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” It will be remembered primarily by marketing and PR professionals. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Solo PR Pro

FEBRUARY 7, 2023

In a recent episode of That Solo Life: The Solo PR Pro Podcast , hosts Karen Swim and Michelle Kane discuss the nightmare that was Southwest Airlines’ system failure over the holidays. In the case of Southwest Airlines, more than 16,000 flights were canceled over the recent holiday season, in part due to severe winter weather.

Airlines 58

Airlines System Reputation Travel 58

Burrelles Fresh Ideas

JANUARY 16, 2024

From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Shift Communications

JANUARY 22, 2018

United Airlines failed a test of results and skills when it broke Dave Carroll’s guitar in luggage handling, then failed a lack of courage in its response. Vice President, Marketing Technology. Christopher S.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

MARCH 21, 2017

It’s bee argued that the amount of time it takes to adequately acknowledge and fix a problem directly correlates to the seriousness of the reputation backlash. The resulting press was positive, noting the company’s proactive steps and Nest’s smart smoke detector was back on the market shortly thereafter.

Airlines 136

Airlines Reputation Product Launch Crisis 136

ImPRessions - Crenshaw Communications

JULY 16, 2019

There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. From major corporations, to airlines and hospitals, data protection is paramount. Create marketable quarterly/weekly reports. Cyber attacks are on the rise across the globe.

Company 213

Company Case Study Airlines Study 213

David PR Group

APRIL 8, 2019

First, Southwest Air lines , typically a reputational darling, got dinged for its handling of passenger complaints following the grounding of the Boeing 737 Max 8 aircraft. In each case, the company wasn’t the source of the original problem, but how they responded caused damage to their reputations. . Be quick . Do what you say .

Crisis 57

Crisis Airlines Reputation Travel 57

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

Airlines 147

Airlines Insurance Insurance Exercises 147

Presspage

MARCH 6, 2018

This was made possible due to the launch of their sleek, easy-to-read News Room site that better showcased the airport’s press releases and marketing material, offered seamless integration for social media sharing and search engine optimization (SEO), and generated an exponential increase in online visitor traffic and engagement.

Airlines 87

Airlines Web SEO Internal 87

Presspage

MAY 29, 2017

The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. Hundreds of earlier incidents with involuntary deplaning resulted in conflicts between airlines and passengers. At United Airlines, this was all clearly absent.

Journalism 79

Journalism Airlines Brand Branding 79

Melissa Agnes

JUNE 3, 2014

Making communications between your organization and its stakeholders more personal and memorable is so important – for marketing, brand awareness and crisis preparedness. There are two reasons that made “United Breaks Guitars” a crisis for United Airlines, rather than an issue: Remember!

Airlines 206

Airlines Crisis Wikipedia Social Media 206

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

A rebranding can be part of a smart strategy for moving past a reputation crisis. The low-cost airline Valujet became AirTran after a fatal crash that was found to be the result of negligence. No rebranding can rebuild a reputation if the would isn’t disinfected and treated. To hasten the end of a reputation crisis.

Crisis 136

Crisis Airlines Reputation Internal 136

Burrelles Fresh Ideas

MAY 23, 2023

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40

Travel Tourism Airlines Hotels 40

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? Most marketers use social listening tools such as Sysomos and Meltwater to monitor what consumers say about their brand on social media. Hard to select just one, eh? A final lesson for our MaccaPR blog readers?

Instagram 98

Instagram Crisis Local Privacy 98

David PR Group

AUGUST 17, 2017

Conservative commentator Ann Coulter caught considerable heat recently for her online tantrum about Delta Airlines. She felt wronged by Delta, yet before the airline could even make an apology to her, she started tweeting and tweeting and tweeting her disgust. Here’s the thing, we all make mistakes. They scolded her. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations. Turn to PR When Direct Marketing Fails. Public Relations Channels to the C-Suite.

Publicity 132

Publicity How To Retail Engineering 132

Barokas

AUGUST 22, 2019

When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Some of the worst PR and marketing blunders have been the result of a disconnect between company culture and brand strategy ( United Airlines , anyone?).

Customer Service 84

Customer Service Company Strategy Communications 84

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

APRIL 15, 2017

It’s also why it’s the theme for this week’s Unscripted Marketing links [UML]. They hired an actor to play the role of a fictitious airline CEO apologizing for a network glitch canceling 140 flights. As for the airlines, flying, once a glamorous mode of travel, has devolved into a miserable experience from start to finish.

Corporate 79

Corporate Airlines How To Crisis 79

PR in High Definition

OCTOBER 23, 2019

However, some have taken the bold step in defining a purpose that resonates through not just marketing and the C-suite, but through every part of their operations. You’ll lose the halo effect of a good reputation. their spending on that category) than a non-aligned brand, which only receives 23% of ‘walletshare’. of all climate change.

Airlines 48

Airlines Local Wikipedia Travel 48

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on. Read Mount Allison University’s Libraries and Archives fake news resources guide.

Google 259

Google Digital PR Mobile SEO 259

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A pilot suggests one of the presidential candidates should be executed – drawing a suspension and forcing the airline to explain why the guy belongs on the payroll. You don’t get to be right. –John.

How To 40

How To Reputation Viral Airlines 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

As of this post, it has reclaimed $134B in lost market value. He spoke from the heart — without regard for the airline’s possible culpability. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild.

Crisis 71

Crisis Government Social Media Reputation 71

Reputation Us

FEBRUARY 3, 2016

Matt: Successful brands are not the result of clever communication plans or a function of marketing. Traditionally, the response has been to try new language, more marketing, new marketing channels… rebranding! Southwest Airlines is a great, national example. Brand must be owned by the executive team.

Brand 60

Brand Branding Airlines Retail 60

Prohibition

MAY 15, 2020

Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Of course, this resulted in a huge pay-out from the company and serious damage to their reputation – which we all know is incredibly hard to rebuild.

Crisis 62

Crisis Government Social Media Reputation 62

MaccaPR

SEPTEMBER 7, 2017

“We don’t want brands talking at us as if we are dollar signs,” warns Kevan Lee, director of marketing for the social media publishing company Buffer. Other examples of brands or companies that use a conversational style of voice on their social media channels, include GrubHub , American Airlines , Jack Links , This is Us , and Kwik Trip.

Social Media 66

Social Media Brand Branding Media 66

Beyond PR

APRIL 5, 2016

If your PR and marketing strategy is going to deliver results, you have to answer questions like: Who is talking about our brand? Miss out on a media mention and your brand reputation can suffer a damaging blow. Just as you would compare different airlines for your vacation, you should weigh different monitoring options for your brand.

Brand 40

Brand Branding Media Airlines 40

ReimaginePR

JUNE 18, 2015

NGOs for these causes need to try to replicate the brief but powerful attention burst given to natural disasters, terrorist attacks, and airline crashes. An example of this is Kony 2012 , a viral marketing campaign that was misguided and ill-informed at best, but that captured people’s attention and prompted them to act.

Airlines 120

Airlines Viral Government Local 120

Mark My Words

MAY 20, 2015

What happened on-board flight 9525 could have happened to any other airline. Yet two stories this week have demonstrated the persistence of the reputational tin ear at the rarefied high tables of corporate and geopolitical life. Being closed and defensive is toxic to restoring trust. It sounds so simple.

Airlines 60

Airlines Crisis Corporate Financial 60

Sword and the Script

MAY 14, 2019

The weighted average takes into account the following: Relevance of the article to the brand (feature vs. mention); Reputation of the publication (domain authority); Social engagement and amplification; and. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective.

Case Study 117

Case Study Software Data Web 117

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48

Crisis Airlines Reputation Corporate 48

Sword and the Script

AUGUST 22, 2017

If you’re recommending a pure PR play or an integrated communications campaign with a big budget attached to it, you have to be able to articulate what the reputational and financial impact will be for the company. Boots on the ground interviews with PR, marketing, sales leaders. billion in Market Cap …And What They Can Do Now.

Internal 70

Internal International Interviews Trends 70

David PR Group

NOVEMBER 30, 2014

The Ebola outbreak in West Africa and subsequent diagnosis of a few patients in the United States generated a worldwide panic that caused airline and travel stocks to drop, altered immigration policies and fomented multiple political debates on treatment and action plans. Ebola Doctors and Nurses. Harvey Levin.

Groups 74

Groups Television Retail Survey 74

Norton's Notes

OCTOBER 18, 2016

The product first hit the market on the 19 th August—reports of spontaneous combustion started pretty quickly. This announcement placed them in news cycles across the globe, and saw £11 billion wiped of their market value (ouch). Now the issue is almost concluded—the brand repair work can begin.

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28