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Malaysia Airlines Catches Heat For “Bucket List” Contest

The Stalwart Blog

TIME recently shared Malaysia Airlines Asked for Travelers’ “Bucket Lists” in Ill-Advised Contest and my immediate thoughts were: How many people reviewed and approved this idea before the contest launched? I’m all for creativity and encouraging engagement in contests, but surely there was a better solution.

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Southwest Air’s intern Twitter thread: Brilliant or brutal social media marketing?

Communications Conversations

Southwest Airlines (@SouthwestAir) April 13, 2022. And Southwest Air has a history of these kinds of creative tactics. In fact, the lion’s share of them have to do with, surprisingly, the airline itself. In case you missed it, last week Southwest Air turned the keys over to the social media intern on Twitter. Hey everyone.

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A Journey of Pro-Aging and Reinvention with Diane Britt-Smith

PR for Anyone

As her career evolved, Diane navigated a transformative path, transitioning from managerial and creative roles to the pivotal position of Director of Training, a shift prompted by the challenges posed by the COVID-19 pandemic. Her style and presence on social media have also made her a standout.

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Should Highway Signs be Hilarious?

Mindful Marketing

There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.

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Behind the Headlines With Nathan Friedman

Cision

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. I always thought I’d be…a commercial airline pilot. What are some of the key components of a successful communication strategy? Be hungry to learn.

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What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. While many airlines and hotels have created booking apps, those apps have not caught on. Images: Loco Steve , viZZZual.com , Kassandra Bay Resort & SPA ( Creative Commons ).

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Three Digital Marketing Strategies for the Ages

5W PR

An airline isn’t the most obvious choice for being a leader in creative digital marketing, but don’t underestimate the power of the stories Delta Air Lines has curated on social media. By populating its YouTube channel with a wealth of UGC, GoPro has championed the use of video to market the GoPro product line. Delta Air Lines.