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The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s how the environment fosters and promotes growth, creativity and new ideas. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business. New research from Inc.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Southwest Airlines. Ritz-Carlton. 2012, May 17).

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Be All In Or Get All Out With Content Marketing

Beyond PR

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers?

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#19: Building a framework for reputation management

NewsWhip

It comes down to every customer service interaction. The Miracle on the Hudson, United airlines. There are these big cultural risks, obviously, but is there anything specific that you’re looking out for, or is it just, “We have to be aware of everything because we’re such a big company,” basically?

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10 Crisis Communication Tips Every Business Needs

Prohibition

Be flexible and creative. United Airlines initially maintained that its decision to remove the passenger was justified. Malaysia Airlines’ MH 370 disappearance. When Malaysia Airlines flight MH 370 disappeared on March 8, 2014, no one had any idea where the plane was located. Have good communication skills.