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21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. 25 years ago workflow in an agency was defined by media relations. The first agency that I worked for was A Plus in Slough, UK. Here’s another 21 things that defined PR agency life in the early nineties. Thanks to everyone who jumped into the conversation.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

The calendar is typically a working document managed by the PR team and its agencies and shared with the board or senior leadership team and operational areas of the organisation. The chip paper phrase originates from the 24 hours news cycle when newspapers printed two editions per day. I suggest you start by scraping the web.

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Press Release Newswire Services – Worth The Cost?

ImPRessions - Crenshaw Communications

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Their cost range is well within $300 for the packages offered.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That’s right, kids, there were actual newspaper or magazine cuttings, each bearing a white tag that listed where and when the item appeared. At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. Beyond Counting Clips and AVEs.

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The Death of the Press Release.

Maxim Behar

Whether you are the end reader or reporting major news for tomorrow’s newspaper doesn’t matter. You may have noticed that with the advent of Web 1.0 and the rise of news sites on the World Wide Web, the “press release” got a bit of a makeover as a “news release.” There’s an earthquake?

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Every journalist is scouring the web for stories, and more power to the outlets that scoop a news announcement when they can. agency totally rewrites helps edit. They may fare far better when the U.S.

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