The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

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The Hoffman Agency

FEBRUARY 21, 2023

I decided to give journalism a try and in my introductory course quickly realized that perhaps I wouldn’t be the best news reporter. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. My first week at the agency was a mix of nerves and excitement.

Wireless 36

Wireless Internal International Software 36

PRSay

NOVEMBER 7, 2019

Douglas MacArthur came to meet my two-star general. Journalism is supposed to tell both sides of the story well, to give you the information and let you decide how you feel about it. Rachel Hedstrom, APR, is a senior consultant and director of content with The Gentry Agency , an award-winning boutique public relations agency in Dallas.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

The Hoffman Agency

SEPTEMBER 3, 2020

I have already picked up so much and am excited to continue learning and growing with the agency. Through these experiences, I’ve learned how journalism and public relations work together to apply the storytelling techniques needed to share a compelling story. A glimpse at my work-from-home setup.

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Storytelling Internal International Instagram 69

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc.

Skype 150

Skype Industry Storytelling Interviews 150

Barokas

DECEMBER 5, 2019

Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Do you have a strong story and storytellers?

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services. Give our services a try.

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Survey Industry Leadership Study 96

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. A lot, actually. banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use.

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Film Real Estate Banking Financial 149

Landis PR

OCTOBER 25, 2021

Another important lesson is that you must meet your audience where they are. Whether you’re an agency serving healthcare clients, an in-house team or a vendor to the industry, you’re understaffed. Embrace storytelling. The rise of “good news journalism” presents another opportunity for media outreach. Beta test an app.

Healthcare 98

Healthcare Communications Measurement Resources 98

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Do you have a strong story and storytellers? Moreover, don’t limit your idea of placements to traditional coverage alone.

Strategy 60

Strategy Media Pinterest Storytelling 60

Cision

MAY 4, 2016

In short, I will assist CEO Thomas Graham and EVP Angela Dejene in executing our mission and in planning for and managing the growth of the agency. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? It’s all storytelling. They all get it.

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Newspapers Journalism Pitching Report 120

Communications Conversations

DECEMBER 5, 2019

She’s spent time at the largest PR agency in Minneapolis (Weber Shandwick). My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. And maybe most importantly – how to meet a deadline!

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LinkedIn Social Media Storytelling Agency 88

Mindful Marketing

OCTOBER 5, 2016

With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. If a PR agency claims that their connections will help get you in to USA Today, CNN and the Wall Street Journal , that’s great. By Seedepth.

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Measurement LinkedIn Storytelling Meeting 62

Polaris

DECEMBER 14, 2014

This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.” which is what all fiction books do, right? 11 Gini Dietrich.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. When you meet Justin, you know there is something special about him.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

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Marketing Content Marketing Data Social Media 190

PR Conversations

JANUARY 29, 2016

Consider three examples: The best quotes from Davos 2016 (the 46th meeting of the World Economic Forum) were reduced to a series of 36 image macros. Apparently Paid media is a New Age Model of PR (warning that’s a link to an agency’s promotional post!). Money can’t buy respect.

Publicity 40

Publicity Ethics Creativity Travel 40

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. It’ll even give you directions to your meetings and provide drive time! 3–Visual Storytelling. Turn up those skills.

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Storytelling Technology Tools Infographics 230

PR Conversations

AUGUST 18, 2011

In my estimation, it was incredibly well-researched, balanced and objective (the sign of great journalism), making the crusade for PR practitioners to overcome the Spin moniker even more important. Internal communications often say they are corporate storytellers. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Sword and the Script

MAY 22, 2018

After working on the in-house side of marketing and learning what he liked and didn’t about working agencies, he hung out his own shingle. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. A second constant is messaging.

Marketing 62

Marketing B2B Print Technology 62

Rock the Status Quo

FEBRUARY 3, 2015

Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a mid-sized New York PR agency over 13 years. Put on your storytelling cap and head over to my website to choose your questions! What is your biggest PR Win? It’s a competitive talent marketplace out there.

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Agency Advertising Advertising Twitter 100

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. An AI tool you could use to “meet” with a new client to get a sense of their needs, their narrative, their culture and other factors. In this post, we’ll go through some practical steps you and your team can do to get started.

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Publicity Training Technology Data 85

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

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Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. And my desk was located in between the Watertop and refrigerator, where I used to meet my clients. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

NewsWhip

MAY 12, 2021

And, so now we have a whole process where within our internal studio, we meet once a week to discuss those trends and what we’re seeing. And, then with some of our brands, we meet on a regular basis. So, when we have a trend that we think is a good idea for one of our brands, it’s a very fun informal meeting.

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Trends Brand Branding Reddit 78

ZudePR

DECEMBER 30, 2016

Boy meets girl. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Here’s how: Offer something that fails to meet expectations but resounds in an entirely unanticipated way. I’ve started a very specific gratitude journal. Recognize (sic) any of these?

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

MAY 17, 2018

While some still struggle with multimedia, there are people who would rather just write or take photos, there’s no question that journalism will become an even more visual industry in the future, especially when print eventually disappears, he says. Use Multimedia to Tell a Better Story. About Bryan Borzykowski.

Infographics 54

Infographics Print Video Real Estate 54

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. COVID changing healthcare storytelling | Jump to text. Watch webinar. Read transcript.

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Healthcare Storytelling Communications Local 78

Waxing UnLyrical

MARCH 25, 2015

So as I sit here at my desk, day after day, journalizing content for brands to use across their digital storytelling channels, I can’t help but wonder about the legions of women in PR who came before me. But back in the 1940s, PR agencies were just getting started. IFeelGrateful … how about you?

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Meeting Publicity Trends Interviews 40

Mindful Marketing

JULY 28, 2015

Paul Furiga is chief storyteller, founder and CEO of WordWrite Communications. We caught up with Paul to talk PR, journalism and branding – oh, and to find out what story crafting is. The people who know us best, our clients, would tell you that at heart, we’re great storytellers. By Christine Perkett.

Interviews 50

Interviews Communications Storytelling Marketing 50

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry.

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Content Marketing Groups Facebook Reputation 100

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Mass communication aims to meet these needs. Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. If you want to reach real influential individuals, meet them where they live by dealing with the real issues of the world. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. What is Fake News?

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