PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return.

Sports 113

Sports Travel Television Agency 113

ImPRessions - Crenshaw Communications

APRIL 1, 2021

For public relations agencies and their clients, Clubhouse is a new platform for achieving what we call thought leadership — a position as a source of cutting-edge information and expertise. This week Spotify said it has acquired live sports audio app Locker Room. ” Bloomberg called it a “cultural phenomenon.”

Leadership 321

Leadership Conference Sports Meeting 321

Bianchi Biz Blog

OCTOBER 9, 2023

After about six years of covering town council and school board meetings, local business and sports, I accepted a position at Transport Topics in 2011 and relocated to the greater Washington, D.C. I often receive pitches that make it painfully clear that the PR agent has little to no understanding of Transport Topics or its readers.

Transportation 99

Transportation Meeting Newspapers Media 99

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. This is where some targeted media training right before interviews is highly recommended. We also commend brands who prepped tips for watching and photographing, and experts giving smart interviews on the subject. There are also some subtler connections worth exploring.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. MarketWatch’s Swartz said that, back when personal computers first hit the newsroom, journalists feared for their jobs. However, 30-plus years later, that obviously isn’t the case.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Interviews Radio 100

Sword and the Script

FEBRUARY 1, 2020

The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too?

Sports 111

Sports Advertising Advertising Survey 111

PRSay

OCTOBER 27, 2020

Wright is chairman of the Havas PR Global Collective of agencies and CEO of the PR firm Red Havas in New York. Other sports leagues soon followed suit. In interviews, experts often default to the lingo they use in their day-to-day roles, forgetting that they’re speaking to a broader audience. Simplify the complex.

Crisis Management 103

Crisis Management Crisis Employee Conference 103

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR.

Creativity 174

Creativity Small Business Storytelling Travel 174

MaccaPR

DECEMBER 17, 2014

For example, why doesn’t the Always brand deepen their #LikeAGirl mission through partnerships with women’s sports foundations to actionably show young girls that they are just as capable of participating in sports as men? Interviews Brand Strategy'

Interviews 61

Interviews Marketing Consumer Advertising 61

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

The pieces cover the minutia of media relations with articles like “What are the Ground Rules for Recording a Media Interview” and other in-the-weeds topics. To better retrieve, understand and incorporate newsworthy data. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

The Hoffman Agency

AUGUST 15, 2022

I love sports (football, basketball and the likes), binging anime or TV shows and listening to music. Upon graduating, I was really drawn to The Hoffman Agency because of the great learning opportunity it presented. A bit about me — I just graduated with a degree in Public Relations from Boston University.

Internal 36

Internal International Sports Study 36

Prohibition

NOVEMBER 10, 2021

Nike football has always aimed to inspire youth, not just in football but across many sports. The video promotes Nike as a brand, as well as inspiring young people to play sport. GoPro changed the camera industry with their line of compact waterproof cameras perfect for those who love extreme sports and adventure.

Video 62

Video Sports Film Employee 62

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The pitch has to tantalize and intrigue, telling just enough to whet the reporter’s appetite to learn more — ideally, through an interview. The “too creative” pitch.

Pitching 149

Pitching Sports Print Creativity 149

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

PRSay

AUGUST 6, 2019

In interviewing Gen Zers, ages 13-22, nationwide for my book, “Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media,” I detail six degrees of Gen Z which reinforce the comment of the MTV chief marketer. I have even witnessed at least one agency who has taken this approach.

Television 155

Television Instagram Consumer Newspapers 155

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. What is the biggest lesson you have learned as a member of a PR agency that you wish you had known while working as a reporter?

Television 120

Television Pitching Journalism Interviews 120

Shift Communications

JULY 21, 2017

However, devoting a few hours every day to finding jobs and applying to them will be worth it when you have five to ten interviews set up. Both give you a great bank of agencies to look through and see which ones are the best fit for you. Learn a little about “who” you are meeting with at the interview. You’ve Been Hired!

Interviews 79

Interviews Analytics Banking Sports 79

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies. For us, sure.

Ethics 83

Ethics Radio Sports Facebook 83

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. I was lucky enough to start out with a forerunner to Speyside – a fiercely ambitious independent agency with a clear vision to expand internationally out of London.

Corporate 120

Corporate Sports Agency Reputation 120

PRSay

MARCH 22, 2017

I watched interviews after the show to hear more about the mistake, and to my amazement, there weren’t any concrete answers — just confusion and several conspiracy theories. Mikolich is the founder of npm | pr and was the 2016 chair of PRSA’s Entertainment and Sports Professional Interest Section.

Crisis 110

Crisis Sports Television Print 110

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. We spoke to her about her views on public relations strategies and where she sees it heading in the future.

Journalism 78

Journalism Social Media Radio Fashion 78

Konnect Agency

OCTOBER 23, 2019

The most I moved my body was during dance, but I never got into traditionally athletic sports. In the office, we all have our rough days, but at a public relations agency , it’s especially important to stay positive. You never know when a client crisis could hit or if you may need to staff an interview in 30 minutes.

Sports 67

Sports Meeting Agency Interviews 67

Contently - Strategy

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 106

Case Study Study Video Writing 106

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Konnect Agency

APRIL 20, 2021

In several interviews, Aniston has been a strong advocate for fitness and improving overall health. Another recent collaboration that sparked great attention is KRAVE’s partnership with action sports icon, olympian, and beloved athlete Shaun White, as an investor and global ambassador of this leading jerky brand.

Creativity 52

Creativity Brand Branding Product Launch 52

Mindful Marketing

JUNE 19, 2021

Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 million) Jen Selter – Sport and Fitness (12.8 million) Jen Selter – Sport and Fitness (12.8 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Prohibition

MAY 9, 2023

Unlike fellow influencer Emma Chamberlain whose attendance is very popular and her Vogue interviews are well received. Always be specific when selecting your influencers, not all women aged 25-30 are the same, one influencer might be heavily into sports and the other fashion. Always look into the specifics of who you want.

Marketing 62

Marketing YouTube Comparison Fashion 62

Cision

MARCH 29, 2016

In this interview, she discusses what it’s like to work in PR in Asia, what it takes to build a successful brand and how to stay on top of an ever-evolving industry. The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance.

Local 120

Local Newspapers Retail Sports 120

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. What’s most intriguing for PR agencies might be the insights that Muck Rack can provide that are, shall we say, contrary to what you might expect. Media Bistro Designed as a resource for writers rather than PR professionals, this. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

5W PR

NOVEMBER 3, 2019

As the vice president of purpose communications for the prominent sporting goods brand, Garcia-Brito says she treats her job as any professional athlete does and trains for it accordingly. You need grit, courage; you need to be optimistic and flexible,” Garcio-Brito described in a recent interview. What does this mean, exactly?

Education 68

Education Training Sports Software 68

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. If you use agencies, make them an extension of your team, not just some transaction provider. Give them access to your C-Suite.

Financial 120

Financial Corporate B2B Film 120