Sword and the Script

FEBRUARY 1, 2020

The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? 3) Should brands mix sports and politics? Does that mean brands should mix sports and politics too?

Sports 113

Sports Advertising Advertising Survey 113

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • The power of sensory traits to affect consumer choice. • Space technologies: Plants in space: how exploration is driving innovation here on earth.

Agency 100

Agency Newspapers Interviews Radio 100

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ).

Interviews 61

Interviews Marketing Consumer Advertising 61

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. Don Draper.

Insurance 120

Insurance Insurance Writing Sports 120

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. The junta, the military, have a lot of affiliations with lots of companies in Myanmar and they always have, and all the agencies would work with these companies. For us, sure.

Ethics 83

Ethics Radio Sports Facebook 83

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. I was lucky enough to start out with a forerunner to Speyside – a fiercely ambitious independent agency with a clear vision to expand internationally out of London.

Corporate 120

Corporate Sports Agency Reputation 120

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Landis PR

JANUARY 16, 2024

Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business. For an agency or any entrepreneur to do good business, they need to have good friends. We have multiple agencies from the U.S., For the original blog, please visit here.

Agency 59

Agency Internal International Meeting 59

Contently - Strategy

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

Case Study 106

Case Study Study Video Writing 106

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . Seems a bit outdated.

Data 88

Data Agency Sports Creativity 88

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. They train for their sport every day.

Exercises 101

Exercises Creativity Radio Resources 101

Mindful Marketing

JUNE 19, 2021

Helping to drive this growth was the 2019 addition of over 240 new influencer marketing platforms and agencies, which enjoyed a whopping $6.50 million) Jen Selter – Sport and Fitness (12.8 million) Jen Selter – Sport and Fitness (12.8 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7

Social Media 81

Social Media Media Fashion Instagram 81

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. The industry is moving at rapid speed.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. If you use agencies, make them an extension of your team, not just some transaction provider. Be truthful. And lose the jargon.

Financial 120

Financial Corporate B2B Film 120

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Prohibition

FEBRUARY 14, 2023

Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. Working with a Tech PR agency can help to ensure that the right strategies are used to maximise lead generation and reach the desired audience. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Landis PR

JANUARY 22, 2024

Measuring perception and qualitative factors, on the other hand, is more challenging and time-consuming. Business or sales growth, engagement metrics, list expansion, customer satisfaction… too easy, just lay out the numbers. Are you changing people’s perceptions or thinking? Are you getting through to the right target audiences?

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Communications Conversations

MARCH 29, 2019

I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits.

Social Media 128

Social Media Agriculture Marketing Media 128

Ishmael's Corner

JUNE 8, 2015

The Hoffman Agency. Every field of communications, whether it pertains to film, technology, non-profits or sports, hinges on the ability of public relations and marketing to “sell” a story and idea to journalists and consumers. I asked Melissa to share a window on her experiences at Cannes. By Melissa Lewelling.

Communications 60

Communications Film Guidelines Pitching 60

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Makes no sense.’.

Crisis 71

Crisis Government Social Media Reputation 71

PR 20/20

JUNE 4, 2020

Today’s consumers are conditioned to expect personalization. consumers find marketing personalization very or somewhat appealing. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. And the numbers don’t lie: Statista revealed that a staggering 90% of U.S.

How To 40

How To Marketing Apparel Web 40

Prohibition

MAY 15, 2020

He also went on to explain, as did This Morning hosts Holly & Phil, that the government refused to do any press interviews to discuss the matter. Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. Makes no sense.’.

Crisis 62

Crisis Government Social Media Reputation 62

Landis PR

SEPTEMBER 18, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Danielle Dickinson – The Castle Group. For the original blog, please visit here.

Government 69

Government Measurement Groups Corporate 69

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. Everything from the deeply technical to those focused on selling to consumers.

Marketing 50

Marketing Wireless Software Journalism 50

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Cision

FEBRUARY 10, 2016

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. I am a voracious consumer of news. How did you get your start in PR?

Sports 120

Sports Government Public Affairs Radio 120

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. My hobbies outside of work include…running, yoga, reading, being a dance/soccer/lacrosse mom and following Baltimore sports.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Your PR agency will be able to guide you. This insight will enable the creation of tailored messages and the selection of appropriate mediums, ensuring resonance and engagement. Don’t know where to start?

Strategy 59

Strategy Company Communications Construction 59

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. When I first started out I hopped around at a couple of agencies and quickly realized they were not the right fit for me. Why or why not? It’s Grow Pack Grow!

Meeting 0

Meeting Social Media Employee Pinterest 0

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I don’t really draw the (full disclosure) line as it is a bit like sport. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Find show notes at [link].

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

SEPTEMBER 14, 2015

For answers, we visited with Minneapolis sports and entertainment attorney Lee Hutton, whose clients have included singer Puff Daddy, ex-Kardashian family member and NBA player Kris Humphrey and NFL’er Hank and wife Kendra “The Girls Next Door” Baskett. Source: Flickr ). #5 5 - Establish Warranties Tied to A Celebrity’s Past Behavior.

Brand 48

Brand Branding Crisis Social Media 48

Waxing UnLyrical

SEPTEMBER 14, 2010

We are currently in the “Relationship Era” of marketing, and even though I know PR isn’t marketing, it does make sense that in order to sell a product or gain a good rapport, professionals must first develop and maintain a relationship with consumers and with the media. That is what needs to die. Thank you for posting!

Facebook 106

Facebook Twitter Education Industry 106