PR in High Definition

JUNE 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Be authentic.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Having a local presence and team are critical elements. Be authentic.

Internal 48

Internal International Company Local 48

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. This repository should address sensitive topics regarding data storage, local client support and R&D locations.

Local 36

Local Government Banking Policies 36

PRSay

OCTOBER 1, 2021

population becomes more diverse, organizations are adopting multicultural strategies to reach new audiences. We asked national and international communicators for their advice on how communications campaigns can resonate with the Hispanic community. He is currently working in an Argentinean PR agency. As the U.S.

How To 167

How To Community Analysis Local 167

Cision

APRIL 28, 2017

Mónica Cortés recently joined Comunicad LLC , the full-service, cross-cultural national public relations and marketing agency, as their Senior Vice President of Strategy Development! What are some of the differences in building a communication strategy on a national level compared to a local level?

Local 227

Local Energy Agency Policies 227

Landis PR

APRIL 29, 2024

Key Expertise of Ellun Kanat Ellun Kanat is a visionary change agency that helps organizations navigate their ways through turbulence and instability – and helps them find inspiring opportunities as well as enjoy the ride! For us, communications is the world’s most powerful tool for change. million users Facebook : 3.59

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Radio Pinterest Television Government 64

Stephen Waddington

JULY 21, 2020

You need to work hard to find opportunities in a recession, but innovative agencies will always sniff them out. In a recent post I wrote about how to scale an agency out of lockdown. In the agency market there are opportunities that have been created by COVID-19. Agencies exist to provide specialist skills or scale.

Crisis 78

Crisis Agency Enterprise Local 78

Stern + Associates

FEBRUARY 1, 2024

We can give people agency. What decisions should we be making for the betterment of our local communities, but globally overall? The post World Economic Forum Recap: 7 Experts Showcase a Brighter Future appeared first on Stern Strategy Group. It’s the coolest year of the next 100 years… We immerse people in the data.

Technology 112

Technology Policies Government Community 112

Stephen Waddington

OCTOBER 13, 2020

In addition to the GCS COVID-19 Communications Industry Report the panel provided external advice, challenged and supported GCS on public awareness campaigns and wider communication strategy. Teams have supported leaders in listening, planning and engaging with internal and external stakeholders.

Report 144

Report Communications Government Crisis 144

PRSay

JUNE 9, 2021

the French conglomerate that had $11 billion in revenue last year, is the first marketing agency to face a lawsuit in the opioid crisis. In a statement, the agency said: “We proudly support organizations fighting the opioid epidemic in Massachusetts and across the country. Publicis Health acted solely as an advertising agency.

Crisis 166

Crisis Ethics Publicity Marketing 166

NewsWhip

OCTOBER 23, 2020

Earlier this year NewsWhip was fortunate enough to add Hill+Knowlton Strategies in Singapore as a new client. . For those unfamiliar, Hill+Knowlton Strategies is one of the largest public relations consulting companies, with over 80 offices across 40 countries. What is your approach today and where do you see that evolving? .

Local 78

Local Analysis Measurement Data 78

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: The objectives or strategy always come first.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

MARCH 6, 2020

Keeping your employees, clients and customers informed will help keep the focus on what’s currently happening and allow you to tailor your strategy as new developments occur, such as changing work-from-home policies or curtailing nonessential business travel — steps that corporations from Facebook to Microsoft have already taken.

Communications 212

Communications Employee Crisis Policies 212

5W PR

AUGUST 10, 2023

It involves recognizing and appreciating the diversity of cultural backgrounds and tailoring marketing strategies in a way that is respectful, inclusive, and avoids offensive or insensitive content. Engaging with local influencers or brand ambassadors from the target culture can also lend authenticity and credibility to marketing efforts.

How To 78

How To Marketing Training Groups 78

Deirdre Breakenridge

AUGUST 26, 2014

My area of expertise remains public relations as I utilize the core strategies and tactics that every PR professional incorporates into an effective campaign. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

SEPTEMBER 24, 2019

From there, he parlayed that experience into helping agencies with sales and business development. I specifically wanted to ask him about sales in the agency world. His comments are a great read whether you are a corporate client looking to hire an agency, or are an agency striving to build sales and BD processes.

Agency 63

Agency Software Enterprise Marketing 63

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. The truth is actually a bit more complicated — very large clients can bring challenges of their own — and in my experience, it’s good to have a healthy client mix that suits an agency’s staff and size. Goliath myth.

Small Business 168

Small Business SMB Local Viral 168

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 120

SEO Creativity Mobile Journalism 120

Maxim Behar

SEPTEMBER 5, 2021

In order to do it correctly, we must have a completely different level of understanding of the company's activities, we must know the internal organizational structure, and even to put ourselves in the CEO’s place. I keep telling my team, "We're not selling strategies, creative ideas, or media tactics, we're selling trust."

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Meeting Advertising Advertising Agency 98

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

PR agencies are taking on international communications for businesses as they expand beyond our borders. Here are five areas to consider when pitching international media. . So when devising announcement strategies, be sure to bake in extra lead time to avoid delays or last-minute confusion. Today, many U.S.

Internal 323

Internal International How To Media 323

Victorious PR

AUGUST 18, 2022

Victoria has said before, internally and with passion, that we are changing people’s lives, and it is her legacy — with her own main character musical soundtrack — to continue to do so. Victoria is also a proud member of the Rolling Stone Cultural Council and the Forbes Agency Council.

Real Estate 52

Real Estate Agency YouTube Course 52

ImPRessions - Crenshaw Communications

MAY 9, 2016

But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. It got me thinking about how honest any agency should be when the stakes are high or the situation is sticky. Be a recommender.

How To 120

How To Construction Product Launch Local 120

5W PR

OCTOBER 20, 2020

A study by ad agency BrandPie found that CEOs with a purpose were 8% less likely to find it challenging to convince other leaders to follow them than CEOs without a defined purpose. BrandPie discovered that only 28% of CEOs were currently incorporating brand purpose into their strategy and decision-making.

Brand 88

Brand Branding Survey Study 88

5W PR

JUNE 23, 2022

When a company is able to do that, it can generate a lot of positive exposure in relevant outlets, trade publications, and even columns in both local and international newspapers. PR Strategy for PropTech Companies. The best way to go about doing that is by utilizing the right strategies for a public relations campaign.

Publicity 88

Publicity Reputation Technology Industry 88

Stuart Bruce

NOVEMBER 27, 2015

Stuart Bruce speaking on digital and social media in PR at the World Conference on PR in Emerging Economies at the Kenyatta International Convention Centre in Nairobi, Kenya. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Photo @h_kirigo.

Mobile 60

Mobile Public Affairs Government Local 60

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Prohibition

DECEMBER 3, 2019

We hosted an initial press launch to kick-start the event where we invited both press and senior stakeholders from both the water industry, local authorities and Yorkshire Water to speak about the importance of The Number Two Tavern and the company’s commitment to making steps to tackle the climate emergency.

Local 62

Local Creativity Video Energy 62

Communications Conversations

DECEMBER 13, 2019

So, I thought it was worth commemorating since the MN PR Blog has been an instrumental part of the local PR community for 15+ years. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. This is a pretty big moment. Like I said, Ryan started the blog in 2003.

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Blogging Agency Community Local 78

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR).

Employee 88

Employee Internal International Training 88

Konnect Agency

OCTOBER 30, 2019

Finding the right marketing mix means integrating a variety of strategies and tools, across multiple platforms, including paid and organic. A solid strategy starts with identifying your specific, relevant and timely goals. The post Marketing Mix: The Secret Sauce appeared first on Konnect Agency. By Beth Morino.

Marketing 64

Marketing Consumer Local Social Media 64

Cision

MARCH 29, 2016

Of course not, but like everything, planning has its place, as does a wonderfully executed strategy that comes together at the last minute. The traditional agency environment remains very inflexible for women returning to work in terms of finding a reasonable home/work/life balance. Does that mean I never have moments of panic?

Local 120

Local Newspapers Retail Sports 120

Stephen Waddington

JULY 13, 2018

Wiltshire Council crisis communications team Laurie Bell and her communication team at Wiltshire Council became the centre of the communication response effort, working with Downing Street, the military, police, NHS and local stakeholders. Start with a plan, and engage all agencies,” said Bell.

Crisis 60

Crisis Government Local Crisis Communications 60

Melissa Agnes

NOVEMBER 19, 2014

In wanting to volunteer for a position as a tactical medic/doctor on a local SWAT team, he attended the two-week school alongside veteran police officers, detectives, and sergeants. My proposal to the ICS/NIMS administrators is to adopt a foundation of problem-solving strategy or risk management. The Doctor in SWAT School.

Crisis Management 266

Crisis Management Crisis System Policies 266

Solo PR Pro

APRIL 5, 2022

When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. The strategies and tactics I may propose to help a given client meet their promotional and reputational needs typically aren’t that different from a professional communications perspective.

How To 105

How To Fashion Banking Industry 105

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Back in Minnesota, Tess served as a Digital Production Intern with On Being, then moved into her latest role as Communications & Engagement Coordinator for Appetite for Change. I thought I’d ask my network for help!

Social Media 128

Social Media Agriculture Marketing Media 128

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. Welcome to agency life. We’ve worked with select markets over the years to establish internal expertise, and we know that it’s a game-changer for our team and for the quality of client work, strategy and results when we can establish domain expertise within an industry.

Industry 58

Industry Insurance Insurance Resources 58

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. Build a Better Agency Summit.

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Conference Marketing Case Study Content Marketing 97