5W PR

JANUARY 17, 2024

The importance of transparency The armor of secrecy that traditionally shielded defense tech brands has started to come down in the era of a hyper-informed public. Creating compelling narratives that showcase the impact of the defense technology surpasses the technical jargon and connects with audiences on an emotional level.

Publicity 78

Publicity Brand Branding Ethics 78

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. Here, technology isn’t about entertainment. Government agencies with competing priorities, military branches with specific technological needs, private contractors vying for contracts, and a cautious public with varied opinions on the industry.

Industry 78

Industry Publicity Ethics Privacy 78

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. But what about the PR agency itself?

Measurement 40

Measurement Agency Employee Insurance 40

Stern + Associates

JULY 18, 2023

With the ever-growing influence of technology on business and society, how will advancements like artificial intelligence (AI) impact how we work and conduct business? An optimistic economist, Brynjolfsson’s predicts a productivity boom in the coming decade driven by the combination of new technologies and business transformation.

Technology 77

Technology Measurement Government Policies 77

5W PR

MARCH 26, 2024

Understanding their needs Tech pros are flooded with information daily. Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. Undertake market research to pinpoint their pain points and craft the communication to tackle these issues head-on.

B2B 78

B2B Strategy Communications Case Study 78

Konnect Agency

MAY 17, 2023

Influencer Marketing Agency Insight: Why Influencer Marketing is a Must-Have for Reaching Gen Z Gen Z represents a unique generation unlike any before them, characterized by their digital fluency and early adoption of mobile technology. Looking for an influencer marketing agency?

Agency 52

Agency Marketing YouTube Video 52

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR is more measurable than ever.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Step 3: Check for links. Emily Wienberg. Account Manager.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Konnect Agency

APRIL 24, 2024

Leverage technology to enhance the attendee experience. Whether it’s through interactive displays, virtual reality experiences, or live streaming, technology can help create immersive experiences that captivate attendees and leave a lasting impression.

Product Launch 52

Product Launch Transportation Measurement Examples 52

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JANUARY 3, 2023

Public relations is defined as the practice of intentionally managing the spread of information between an individual or organization and the public. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. How is public relations measured?

Interviews 100

Interviews Publicity Technology Social Media 100

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Ragan Communications’ events are fun and informative with dynamic speakers.

Conference 256

Conference Content Marketing Marketing Internal 256

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35 Meanwhile, the U.S.

Report 78

Report Company Publicity Banking 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

5W PR

JULY 5, 2023

This enables companies to uncover valuable information, such as patterns, trends, and correlations. With new technologies, data is continuously being generated, requiring agile analytics processes. This information helps companies make informed and strategic decisions. What is Considered Big Data?

Big Data 78

Big Data Analytics Data Analysis 78

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey.

Consumer 78

Consumer Financial Ethics Banking 78

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. ChatGPT’s mining of online sources also means that the content it produces may be tainted with fake news or other inaccurate information. Here are three takeaways from the survey.

Survey 87

Survey Measurement Employee Retail 87

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement. .”

How To 257

How To Interviews Measurement Storytelling 257

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. It’s on the company to underline the robust security measures it’s put in place. Keep the audience informed with engaging content, industry insights, and company updates.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. For tech PR agencies who represent early-stage companies and other technology companies, the dominance of the giants extends into the mediascape, monopolizing the attention of key journalists.

Trends 157

Trends Privacy Data Reputation 157

5W PR

AUGUST 27, 2019

Last month, 5WPR announced its formation of the Measurement and Analytics Task Force, which will serve to create and analyze even more streams of data to further serve its clients. With information on overload, it can be tempting to get lost in the shuffle in a misguided attempt to streamline workflow.

Publicity 74

Publicity Analytics Measurement Crisis Management 74

Cision

AUGUST 23, 2017

People have started to react much more strongly to different types of information. Measure the Sentiment That Matters. So, how do you measure online sentiment? One of the easiest ways of measuring the emotional response from your consumers is sentiment analysis. By now you must know how to use emotions.

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

FEBRUARY 4, 2019

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Currently, PR has a measurement challenge. Google Analytics is great for measurement, but it can have an impact on strategy as well.

Analytics 141

Analytics Google Creativity Publicity 141

Wadds Inc.

SEPTEMBER 7, 2023

These include the business model of public relations functions, measurement and evaluation, and benchmarking public relations practices. The challenges and opportunities related to the intensified speed and volume of information flow in an increasingly digitalised and globalised world is also cited as an issue.

Report 116

Report Publicity Study Analysis 116

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. million acquisition of Owler, which collects business information like revenue, competitors and headcount.

Software 78

Software Case Study Technology Tools 78

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. How will you measure success? AirPR: What are best practices in PR & content marketing measurement?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. How will that be measured? Value comes from more coverage and measurable results. Email open rates course.

Survey 82

Survey Corporate Communications Financial 82

Shift Communications

JULY 18, 2016

Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Before we measure anything, we must know that we have accurate data. Stakeholders want the most important information first and foremost.

Advertising 60

Advertising Advertising Measurement Publicity 60

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.

Ethics 52

Ethics Survey Insurance Insurance 52

5W PR

APRIL 12, 2021

With the introduction of new technology and tools, people have started using their devices more than ever, because it’s extremely easy to access any information that they might need. With just the press of a button, they’re able to both access and share information. Contact Information. Company Website. Direct Contact.

Publicity 88

Publicity How To Consumer Print 88

Flack's Revenge

DECEMBER 20, 2018

Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Have you been recommending a change in strategy regarding social media?

Marketing 244

Marketing Facebook Social Media Community 244

Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

Big Data 120

Big Data Analysis Data Corporate 120

Landis PR

JANUARY 30, 2024

At the top of the funnel, in the awareness phase where leads are generated, engagement, and the delivery of compelling information are critical. That example is less quantifiable, but brand recognition also can be measured through polling and surveys. PR and content play vital roles in managing and accelerating the sales funnel.

Leadership 105

Leadership SEO Measurement Reputation 105

Beyond PR

NOVEMBER 28, 2016

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. Being flexible, able to adapt to change and finding the right tools and technology is also key. How else can you quantify the efforts of your agency?

Agency 40

Agency Travel Big Data Data 40

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. However, Sean Czarnecki published an informative write up on the report. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Protecting data privacy : PR pros often handle sensitive client information. Download the AI compliance checklist for PR pros now. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64