ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. The job gave me confidence in my ability to work across numerous accounts in different industries. What did I learn?

Agency 170

Agency Real Estate How To Construction 170

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Stephen Waddington

JANUARY 21, 2020

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. You’ll undoubtedly have suggestions for categories.

Industry 125

Industry Pitching Agency Measurement 125

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2023

College courses in PR and communications can be very valuable; as PR students, we learn about topics as varied and vital as crisis communication, industry ethics, and social media management. As someone working at a top PR agency, I know there were some missing courses. So, make that subject line work hard!

Pitching 292

Pitching Crisis Communications Ethics Course 292

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. How to pitch media. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Agency Writing 368

Deirdre Breakenridge

JULY 30, 2018

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected.

Agency 150

Agency How To Pitching Communications 150

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Here are a few ways you can streamline your pitching process. Plan Ahead for Earned Media Opportunities. Social media accounts.

Pitching 225

Pitching Print Conference Local 225

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Here’s what you’ll be doing: -Develop and main media lists. Monitor and track media; report trends, create reports as needed. Prepare pitch letters and assist with media outreach on behalf of clients as instructed.

Internal 323

Internal International Communications B2B 323

Stephen Waddington

AUGUST 12, 2020

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. That’s why newsletters are so important.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media. Use email well.

Media 333

Media Pitching Report B2B 333

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Education 98

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

MAY 30, 2024

Enhancing public familiarity and positioning the brand as a tech industry forerunner. Earning credibility and positioning oneself as an industry expert within a particular area. Tech bloggers, YouTubers, and social media celebrities with a dedicated follower base in the industry.

Technology 78

Technology Product Launch Construction YouTube 78

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. A food PR agency’s role goes beyond simply sending out press releases.

Agency 62

Agency Case Study How To Crisis 62

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Relationship building takes time.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media training is essential for anyone who will be in contact with or in the press.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Stephen Waddington

FEBRUARY 19, 2020

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv

Pitching 102

Pitching Instagram Agency YouTube 102

Remote PR Jobs

JUNE 14, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Look no further!

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Buzzstream

JUNE 15, 2020

But as more people are turning to social media for distractions and news articles for information, COVID-19 has brought Americans online like never before. Has the current change in climate proven to be beneficial for PR pros, or has this new and delicate situation thrown the industry for a loop as well? . Alice Good, Clearlink.

Pitching 93

Pitching Survey Ethics Report 93

Remote PR Jobs

JUNE 13, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Look no further!

Knowledge Base 130

Knowledge Base Resources Employee Policies 130

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

We vow to stay on top of real-time updates to ensure even better media coverage this year. . Stay on top of industry news – We know the importance of absorbing news for PR but sometimes we get too wrapped up in other projects and forget to scan as often as we should. The more you do it, the better. .

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. So, he sold his agency and started Propel. click any image for higher resolution) 1.

Software 144

Software Pitching System Analytics 144

ImPRessions - Crenshaw Communications

JANUARY 3, 2023

In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. Keeping the audience in mind makes for an easier drafting process and a seamless pitch effort — or performance. Working at a top B2B tech PR firm rocks. But there are surprising parallels.

Pitching 193

Pitching B2B Examples Interviews 193

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. Another example: An agency pro was working with a transportation writer. You know your industry — who would be qualified and effective on that topic? Get more media pitching knowledge from Smart here.

Pitching 114

Pitching Transportation Report Travel 114

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists.

Mobile 306

Mobile Content Marketing Pitching Social Media 306

Cision

MAY 13, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. Michael is the media pitching coach PR pros turn to when they want to boost their positive media placements.

Pitching 120

Pitching Nonprofit Fashion Trends 120

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive.

Survey 98

Survey Industry Leadership Study 98

PRSay

DECEMBER 27, 2022

Rather than view it as a social media delivery device, perhaps see Twitter as an online complaint box. Pay attention to top users and keep them engaged on these social media platforms. Beyond words: adding multimedia to story pitches. To give your pitch context and depth, also link to an FAQ and a backgrounder.

Trends 126

Trends Pitching Twitter Nonprofit 126

5W PR

OCTOBER 11, 2023

The PR industry thrives on relationships, connections, and collaborations, and networking is the conduit that brings all these elements together. In PR, these relationships aren’t just with journalists and media professionals but also with clients, colleagues, and industry peers.

Publicity 103

Publicity Internal International Resources 103

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? OnePitch feature recommends reporters to pitch. As the saying goes, one-half of strategy is deciding what not to do.

Pitching 89

Pitching Report Software Survey 89

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before.

Pitching 100

Pitching Interviews Trends Journalism 100