New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. To be fair I’ve blatantly nicked his idea for alternative industry awards from Delusions of Brandeur. P**s poor pitch Celebrating lousy agency briefs and mismanaged pitches.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. Our industry is responding with a wave of new startups. If you’ve started an agency during the COVID-19 crisis please get in touch. agency

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications.

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). If you want my respect as someone who understands PR, please don’t gloat about all the agencies you have hired and fired. Um, Udi, sounds like you need an evolved agency that is more proactive and creative ( hint hint! ).

Agency 131

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro.

Agency 122

Clichés of the PR Industry

PR Expanded

As a veteran of both corporate and agency environments, I know a few things to be true. One of them is that agency people say all the time that they understand a company’s business. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. And put yourself in the corporate hiring manager’s position – when agencies told me they knew my business, I laughed at them.

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. All of these can be used to research industry trends and current news: Google News. This provides insights into what constitutes top performing content for our direct industry competitors.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. 8 things PR does beyond media pitching. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation.

Agency 159

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

Agency 167

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Pitching for pants

Stephen Waddington

I’ve been asked to help a startup recruit a PR agency partner. UK PR Agency Brief Skidz: Uber for men’s underwear About the company Skidz is the Uber of men’s underwear. We’d like an agency to recommend the budget that we need to invest to meet our objectives. Skidz is seeking to work with an agency that is willing to invest in a long term relationship and grow with us. Agency relationship Skidz is seeking a creative agency that is prepared to challenge our thinking.

5 selfish pitching behaviors PR pros should banish

PR Daily

Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers. Missing this can mean your pitch might be deleted almost as soon as you send it, and it often translates to lackluster media relations effectiveness. Here are five examples of selfish pitching behaviors—and how to avoid them: 1. Instead, pitch those stories directly and succinctly, letting the reporter decide if it’s compelling and relevant.

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve…

The Resolution Blog

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor. You’ve gone from a creative role to starting an agency from scratch and hiring people.

Agency 120

PR Panel Recap: An evening discussing agency life and what it takes to thrive in the industry

Shift Communications

Whether it was attending my school’s PRSSA events and workshops or finding a mentor at an internship, I remember how much I valued what these industry professionals shared. I recently had the opportunity to give back to those currently studying PR through an invite by my friend, Professor Kristina Markos, to join a panel of agency and in-house rockstars at an event hosted by the Public Relations Alliance (PRA) at Lasell College.

How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. On our journeys we’ve hired agencies, fired agencies, been hired by companies as communications agencies and consultants, and been rejected. If you aren’t confident that a fair playing field has been created for all competing agencies, you probably don’t want to pitch.

Agency 150

Tips for targeting trade publications with your pitch

PR Daily

For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends. This is particularly true in traditional “heavy” industries. Despite this, PR pitching to trade press editors often feels like an afterthought. Given that PR pros now significantly outnumber editorial staff and trade press outlets are a shrinking breed , having your pitch or press release cut through the noise is a challenge.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering. Your PR agency or team should keep a database of relevant awards programs. Industry competitions usually require summaries of 500 to 1,500 words.

Is the pandemic the death knell of the brick-and-mortar agency?

PR Daily

The COVID-19 pandemic marks 120 years of the public relations agency—and, some fear, the beginning of its end. Barnum as the inventor of press agentry, the first more traditional publicity agency was founded by George Michaelis in Boston in 1900.). I’m in the same boat as most freestanding public relations agencies when I wonder if I should continue paying rent for an abandoned space. Spatially speaking, I was an agency one-percenter.

Agency 109

How to Pick the Right B2B PR Agency For You

B2B PR Sense

Choosing a B2B PR agency can be a daunting task. You want a long-term relationship with this agency. We've got you covered with key pointers to ensure you pick the right agency. 10 Things to Do Before Hiring a B2B PR Agency. Define What You Want From Your PR Agency. If you want a PR agency that will fit your needs, specify what your needs are. When can you expect the agency to deliver results? Clearly articulate your budget to potential agencies.

B2B 217

How to add some personality to your PR pitch

PR Daily

What most people don’t realize is that building relationships with writers begins at the pitching stage. Most writers at high-domain-authority publications said they receive over 30 pitches a day, and about 23% admit to never reading them. Chin up: This means that the other 77% of writers are likely to give your pitch a chance. The most important aspect of media outreach is researching where and who to pitch.

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. From what I have observed since I started working in this industry, practitioners and agency heads still place more emphasis on traditional methods of communicating and facilitating news and story ideas to the media. We love following up with them after pitching an interview/story idea. Elevator Pitch or Twitter Pitch?

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. It could be a way to cut through the clutter since reporters are deluged with pitches. >>> Can your agency bring big ideas and execute?

Survey 101

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. As with any pitch, keep it succinct and clear.

B2B 163

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life. There are the politics of the agency itself, those of the client company, and those of journalists and partners. Here are some of the top PR agency “pet peeves” that are probably familiar to many communications professionals.

Agency 131

Making the case for small and mid-size PR agencies

PR Daily

Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism. In the industrial era, economies of scale were everything, and Americans supersized their companies, subordinating individuals to the machinery of industry and government. Perhaps the flight to startups, craft brands and smaller agencies was a reaction to the era of dehumanization and disengagement, which, Gallup surveys assure us , continues today.

Agency 131

How to pitch to journalists during the pandemic


Be clear and concise when pitching to journalists during the pandemic. If the product that you’re pitching requires people to be outside to use it, involves travelling or requires multiple users it’s probably not appropriate to talk about. At Prohibition we work with a variety of brands across all sectors in both B2B and B2C industries. This current time is a period of change and adaptation for many – including journalists.

Incorporating the Media Business Model into Pitches

Shift Communications

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As long as you know your contact well and the pitch is sound, this generally works. However, I think where PR slips up and where we as an industry could do better, is on our approach.

Reimagining the RFP to benefit both agency and client

PR Daily

RFPs are usually a waste of everyone’s time and money, but in the 14 years I’ve been running my own agency, we’ve developed a better way to do it. This means that agencies are forced to create proposals—sometimes involving great time and expense—without really knowing the project goals and requirements. At my own agency, we don’t do RFPs anymore—and we rarely send a proposal. If this is something you’d like to implement, check out what we’re doing for agency owners.

Journalists reveal what makes them open your email pitches

PR Daily

Stories fall flat sometimes, even good ones and the reason often is that the pitch didn’t get through to the right person—or didn’t even get opened. Having a journalist actually get to the stage where they read your press release is no mean feat, especially when you consider that journalists receive on average 500 pitches a day. FREE DOWNLOAD: Internal Email Benchmarks for 10 Industry Sectors ]. 2. The pitch is to the point. Most pitches are a waste of time”.

Survival Guide for Your PR Agency Internship


For aspiring public relations professionals, starting your career with an internship at an agency is a great way to build valuable skills and learn more about the many areas of PR. At first, the agency world may seem overwhelming. Agency work can sometimes cause your brain to run a million miles a minute, with many pressing tasks for multiple accounts. Every day is different at an agency. Best of luck to the future stellar PR agency interns reading this! .

5 media relations tips for your next industry conference

PR Daily

Industry events are great opportunities for education, networking and inspiration. However, they also present a lesser-known benefit—the chance to meet journalists who are key to your industry and to pitch your organization for coverage. In case you’re new to media outreach, industry events are the perfect occasion to get your feet wet. For most industry events, journalists register as such, and coordinators keep a running log. MMI Agency.

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. So when pitch samples hit my desk for my bad pitch column, Rock The Pitch , or I get pitched myself as a blogger, I know instantly where it’s coming from: a PR professional, a business owner/entrepreneur or someone trying to get an SEO backlink. As a PR pitch, I’ve seen worse.

SEO 143

Pitching Around Covid-19


Has the current change in climate proven to be beneficial for PR pros, or has this new and delicate situation thrown the industry for a loop as well? . To better understand how COVID-19 is affecting the PR industry, BuzzStream and Fractl surveyed 400 full-time public relations professionals. Read on as we explore the shape of the industry and how it has evolved due to the pandemic. . Addressing COVID-19 When Pitching. Popular Verticals to Pitch.

PR Pitch: 3 Elements to Create a Winning Pitch


The news industry is not interested in waiting. Public Relations 5wpr agency communications PR pr strategy strategy tipsEvery day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention. When a brand is part of that massive submission blizzard, they need a way to stand out. But how? Is there a sure-fire way to know you will get the attention of the right media gatekeeper at the right time?

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. And then throughout the day I’m checking in on email, monitoring client requests on multiple accounts, fielding new business requests, troubleshooting with the team, jumping in on impromptu discussions around a pitch strategy, media conversation or PR plan that I hear happening all around me. Would you talk about the importance of this in agency life, and how it connects to the larger culture at SHIFT? It’s service industry math.

Agency 117

3 considerations when selecting a PR agency

PR Daily

When selecting a PR consultancy to meet your communications needs, how do you see beyond a slick pitch to find the perfect match? A pitch that sounds great when delivered in a first meeting may sound like just the thing your organization could use, but you’ll want to pick a firm that can deliver the promises it’s made. Aside from doing your research and looking at case studies , here are three pointers for picking the PR agency for you: 1. How long has the agency been around?

Agency 130

PR Automation: A bad idea … or would that work for PR agencies?

The Hoffman Agency

The conclusion seems to be an uneasy middle ground between the two, where automation becomes the Schrodinger’s Cat of the industry – at once eliminating and creating new opportunities. But what about the PR and media industry? A hybrid approach for PR agencies and media companies.

Confessions of a public relations industry award judge

Stephen Waddington

I’ve been judging industry awards. It’s good to see what other agencies and organisations are up to. Internal communications and vertical industry categories are almost always under indexed in public relations award schemes. It’s also a great way to get a view of how other agencies and organisations pitch their work. The post Confessions of a public relations industry award judge appeared first on Stephen Waddington.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

SeaWorld appears to be taking a page from the Knott’s Berry Farm playbook with the limited reopening, said Todd Regan, executive editor of Micechat, a theme park industry online watchdog website.

5 Success Strategies For PR Pitching

ImPRessions - Crenshaw Communications

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships. Tailor the pitch that way, and wonderful things can happen.