ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. Most of all, we’re a strategic resource for internal and external clients.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Occasionally public relations agencies tap freelance contractors to manage peak workloads during busy seasons or to bring specialist expertise to a project. Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. PR is really a very small industry. .

How To 315

How To Employee Training Interviews 315

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 63

YouTube Marketing Local Chemicals 63

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

OCTOBER 29, 2021

He convinced them otherwise, marking what many consider as the first press release. . My first PR agency boss, Bob Dorf, used to say that his inventory went down in the elevator every night. That’s at the heart of what was probably the most obvious, but still the best, advice I heard about the business of PR.

Internal 310

Internal International Meeting Leadership 310

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. Worse, they may let the news trickle out without a proper media strategy. Bad timing.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” It implies a kind of “smile-and-dial” media pitch person, or a celebrity’s press agent.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. I got to thinking about it when putting together this piece – The Top 10 PR Tech Vendors by Familiarity and Favorability – and decided I’m going to do something. Learn more: press release , blog post. And with that, here’s a go at the first PR Tech Sum….

Industry 87

Industry Media Technology Employee 87

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. At the moment mainly in Western Finland, there are plans for 225 billion euros worth of industrial investments. Energy and sustainable tech are other fast growing sectors.

Radio 64

Radio Pinterest Television Government 64

The Hoffman Agency

SEPTEMBER 26, 2022

By Rohan Mehta, Intern. I can’t believe that my internship at The Hoffman Agency has come to an end! I entered the internship program at Hoffman as someone who had spent four years studying public relations (PR) without ever truly living it. My favorite part of the internship program was the teams that I worked with.

Meeting 69

Meeting Internal International Agency 69

ImPRessions - Crenshaw Communications

JUNE 12, 2018

As those of us who work in PR practice the science (and art) of the profession, we rarely think about how it evolved. It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. Lee was a leader in media relations.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Some PR agencies fall into a trap of chasing only only large, brand-name clients. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists are eager to cover them. But the point here is that a company doesn’t need to be huge to be noticed.

Small Business 168

Small Business SMB Local Viral 168

Sword and the Script

JUNE 18, 2019

It’s a valid point, but it also depends on the industry and culture of the organization. 9) “Helping an organization get favorable press.”. 10) “Write and create content for internal and external audiences about my company.”. 18) “I write and distribute press releases and get executives in front of the media.”.

Employee 150

Employee Print Writing Survey 150

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. All media opportunities aren’t alike. One interview opp may be for a quick comment on a breaking story in your industry, which means a short, colorful observation is in order.

Resources 149

Resources Media Interviews Comparison 149

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. What’s the biggest lesson about marketing and communication you’ve learned throughout your career? What are you most excited about in your new role as executive vice president at Grayling?

Employee 174

Employee Reputation Internal International 174

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Cision

JULY 14, 2016

recommends keeping a close eye on the industry and market to ensure your brand is always current in its strategies. What drew you to the PR industry? Knowing I had a way with words, I eventually wanted to find an industry that utilized those skills and allowed for creativity. I was hired on the spot and never looked back.

Travel 120

Travel Agriculture Tourism Internal 120

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Knowing everything possible about the audience you want to reach – who they are, where they hang out online, who their influencers are, what they read and respond to, what they like and dislike and what they’re looking for in terms of content.

Trends 124

Trends Data-Driven PR Data System 124

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. They spoke about their first job and their career. Content creation and relationships Danielle Whitfield started her career as a journalist at a news agency called North News and Pictures.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

AUGUST 29, 2018

By now most of the civilized world knows about the massive data breach at Equifax. The credit reporting agency fell victim to hackers that accessed sensitive information belonging to nearly half the population of the United States. Equifax Waits Too Long. Equifax faced a no-win situation with the breach.

Crisis 88

Crisis Data Consumer Agency 88

Sword and the Script

JULY 6, 2021

Can your agency bring big ideas and execute? Then it analyzes those pitches, matches it against contacts in its database, and suggests media contacts for you to pitch that have written about related topics. ResponseSource also offers press release distribution and a media database. Give our services a try.

Pitching 90

Pitching Report Software Survey 90

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. He posted an agency list that up until just recently, I was still referencing. He posted agency and corporate PR news. Because, it’s been around FOREVER!

Blogging 78

Blogging Agency Community Local 78

Sword and the Script

MAY 29, 2018

The question we asked was as follows: “What is one thing you wish you could get senior leaders or senior management to understand about communications that you don’t think they understand today?”. It’s not just about content, or search, or conferences, or advertising, or a webinar. How many can you identify with?

Corporate 74

Corporate Communications Survey Employee 74

Ethical Voices

SEPTEMBER 18, 2023

She discusses a number of important ethics issues, including: The ethical implications of blurred lines Influencer ethics and disclosure Ethics and AI Why don’t you tell us more about yourself and your career? I look back at my career and even now, I think what is facing our industry…it’s the blurred lines.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

NOVEMBER 16, 2016

Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in.

B2B 60

B2B Media Automotive Pitching 60

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. What drew you to the field of public relations? And as an industry, it’s ripe for innovation, so there is a lot to be explored in the future. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. Gender diversity in PR is an issue as old as the industry itself 3.

Government 103

Government Education Print Ethics 103

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? As our analyst herself says: “Yes, anyone can be a media analyst.

Measurement 136

Measurement B2B Google Financial 136

Burrelles Fresh Ideas

JUNE 6, 2023

Related: AI in Customer Service: The Race to the Bottom? Humans and machines working together; what the future might hold As these AI tools rapidly evolve, there is already rumbling in the marketing and communications industries about machines replacing employees as companies look to cut costs.

Communications 40

Communications Marketing Technology Data 40

Prohibition

DECEMBER 3, 2019

Everything about The Number Two Tavern made it appear as if it was an authentic pub. The pub was open for three days to the public, allowing them to learn more about Yorkshire Water’s ambitions to become net zero carbon by 2030. The Number Two Tavern was a rip-roaring success, with both punters and media alike.

Local 62

Local Creativity Video Energy 62

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO. Who would know about such accomplishments?

SEO 42

SEO How To Software Resources 42

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. The difference between a well-planned response and an unplanned one may result in millions of million in sales, stock price volatility, and media coverage for the company.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62