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Five Important PR Lessons Agency Pros Have Learned From Their Mentors

Remote PR Jobs

However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. Sasha Berson, Comrade Web Agency 3. Here is what they said: 1.

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How to start “freelancing” during a pandemic

Communications Conversations

You may not even bother with a web site (more on that in a minute). 4 – Focus on being useful–not creating a web site. If you create a web site for your business, what is the bulk of that content going to be about? You may not bother setting up a larger brand presence. You think about short and long-term goals.

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Avoid These Five Costly PR Agency Mistakes

ImPRessions - Crenshaw Communications

It’s better to go for “20% increase in website visits” backed by distinct strategies and tactics, than the more general “increase web traffic.” Start-ups and even more established companies often find themselves grappling with how to set a realistic PR budget. Also key is goal-setting with specificity.

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. And how to measure the other activities that a PR group delivers? Track earned media against web analytics. Then, too, not every program has the goal of producing web traffic.

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

I’ll walk you through how to turn your unlinked mentions into links. Option 1: How to Set Up Google Alerts Go to Google Alerts and type in your domain name. Option 2: How to Set Up Talkwalker Alerts I prefer Talkwalker to Google Alerts because it has more advanced filtering options. What Is an Unlinked Mention?

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Here’s How to Fix a Big Mistake in Content Marketing

Sword and the Script

There is no difference or hierarchy among their web pages. It’s one of the biggest mistakes I see and now you know how to fix it. Looking for an agency that can think big and execute on content marketing? The post Here’s How to Fix a Big Mistake in Content Marketing appeared first on Sword and the Script. Talk to Us !