PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. It’s interesting because most people think of PR as writing press releases or pitching to reporters, but things like event submissions show that it’s a lot more than that.

Journalism 344

Journalism Internal International Pitching 344

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 151

Analysis Tools Software SMB 151

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Finally, about 40% either have no plans to use it, or simply aren’t sure.

Survey 152

Survey Software B2B Pitching 152

ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Presumably ethical breaches would result in financial penalties or even forfeiture of one’s professional license.

Ethics 182

Ethics Reputation Corporate Industry 182

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

MAY 26, 2022

By Sarah Babbitt, VP, Agency Marketing. From a financial lens, make the growth (and growth potential) story bulletproof. Take a journalist approach : Help write the industry’s story — both its challenges and opportunities in the current landscape. VC firms and accelerators are warning portfolio companies of tough times to come.

Employee 88

Employee Case Study Corporate Trends 88

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

Skype 147

Skype Agency Meeting Software 147

5W PR

OCTOBER 5, 2020

Many media outlets have started experimenting with different financial models to fund their reporting. This also allows the journalists to write about things that their readers are going to value, instead of writing articles that are aimed at generating as much traffic as possible.

Marketing 88

Marketing Engineering Education Advertising 88

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode.

Insurance 120

Insurance Insurance Writing Sports 120

The Hoffman Agency

NOVEMBER 30, 2023

My knowledge of semiconductors before joining The Hoffman Agency was rudimentary at best. The UK media’s framing of these topics only served to spur my interest in the sector, which brought me to write this blog. appeared first on The Hoffman Agency. The post Where does the UK media’s interest in semiconductors lie?

Government 36

Government Analysis Policies Industry 36

PRSay

SEPTEMBER 8, 2017

Recently, a PRSA member asked me for ethics advice: His company had asked him to write glowing online reviews of a company product that had slumping sales. After talking with me, he decided to refuse to write the reviews, explaining to his supervisor why it would be unethical to do so.

Ethics 141

Ethics Retail Instagram Twitter 141

Communications Conversations

APRIL 21, 2020

Many agencies have asked employees to take pay cuts. Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. Even in our industry. Your story.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. In checking the share price in writing this post, the company is trading at around $18 per share or about 30% above its closing price on the day of its public debut. The terms of the deal were not disclosed.

SEO 139

SEO Content Marketing Marketing Software 139

PR Insiders

MAY 5, 2021

If you’re a financial professional, that audience could be people in or near retirement. So, how do you do that these days, when some news agencies have cut staff, leaving the journalists who are still employed swamped with work? As much as possible we want to filter out those less likely to write about the client’s topic.

Pitching 78

Pitching Government Financial Survey 78

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. The agency specializes in B2B financial services industries. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting.

Interviews 50

Interviews Marketing Financial Insurance 50

Shift Communications

JUNE 19, 2015

The underlying purpose was straight forward – that word-of-mouth advertising campaigns online should, in fairness to consumers, disclose when someone writing a review, talking about a product or otherwise promoting a product of business, was being paid or compensated for their services. Who’s Likely to Be Under Scrutiny?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. Negotiations on exact embargo times have become more complicated, but not insurmountable, as major financial newspapers publish in different editions and time zones, as well as online. For instance, a U.K.-based

Internal 147

Internal International Skype Meeting 147

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 198

Writing Communications Marketing B2B 198

Critical Mention

NOVEMBER 9, 2018

This PR firm also provides invaluable tips on how to build your PR career and behind-the-scenes insights on what it takes to run an international agency. Publishing as many as three posts a week, Ketchum shares its knowledge from the perspective of an international, award-winning agency. Holmes Report. holmesreport. SCHEDULE A DEMO.

Blogging 61

Blogging Resources Internal International 61

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports.

Internal 147

Internal International Tools Software 147

Solo PR Pro

AUGUST 3, 2021

Over the course of 35 years in the PR industry, Michael Ares has worked with some of the biggest agencies out there, building and expanding investor relations and corporate communication teams at the likes of Edelman and Ketchum in Dallas and FleishmanHillard in Atlanta. I’ve always been a client guy’.

Meeting 58

Meeting Agency Corporate Education 58

Shift Communications

JUNE 21, 2022

To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. Something as consequential and lasting as re-defining how the world’s financial system operates sure won’t either. It’s not only possible, but normal, for a technology to do both good and harm at the same time.

Marketing 60

Marketing Financial System Conference 60

Stephen Waddington

JULY 14, 2019

Steve Earl and I had a long time editing partnership through our agencies and various books. As I write this I can hear his exasperation at my lack of English language education. These include The Economist , The Tortoise and The Financial Times. The web app simplifies writing and improves its comprehension.

Construction 83

Construction Policies Print Software 83

Karen Freberg

JANUARY 9, 2023

In order to get leadership buy in, there are certain aspects to consider: Outlining how the student agency aligns with university and community goals (for us, engaged learning is one of our grand challenges for the next few decades, so tying this in is key!). Create a list of partners on and off campus your student agency can coordinate with.

Agency 75

Agency Social Media Community Course 75

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2017

However, there are those times when an agency has to cut the client cord. The best way to deal with an unrealistic demand is to manage expectations from the start and to define expected outcomes clearly and in writing. An agency has put together a strategically sound plan backed by solid research, and the client has pulled the trigger.

Agency 120

Agency Financial Training Communications 120

ImPRessions - Crenshaw Communications

MAY 18, 2017

This is best accomplished by reading what they write – not just posted pieces, but their social feeds and personal blog as well. It may sound creepy to hear that PR agencies keep a “dossier” on key reporters, but it’s all about knowing the territory. If you’ve quoted financials in a pitch, vet the numbers.

Media 212

Media Pitching Report Interviews 212

Shift Communications

AUGUST 29, 2023

Financial communications & IR In our survey, of the 50% of respondents who invested in the stock market, 13% were already investing in AI company stocks. It should include the following elements, outlined by PWC : addressable market, growth drivers, company strategy, financial projects and deep talent bench.

Survey 60

Survey How To Storytelling Corporate 60

ZudePR

FEBRUARY 26, 2019

I’ve even had some pick-up in the US this month when Leif at Physician on FIRE (big US Financial Independence Retire Early [FIRE] blogger) took a shine to it. I’ve met hundreds of folk, particularly in the UK financial independence community. I’ve appeared on a couple of podcasts with more planned. What Happens Next?

Financial 99

Financial Meeting Community Digital PR 99

Cision

APRIL 14, 2017

Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. What is your secret to media relations success? Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

MARCH 7, 2017

Median Corporate and Agency PR Salary . The median salary at PR agencies rose from $84,500 last year, while the median corporate salary dipped slightly to $126,000 from $130,000. PR agency: $90,000. Most PR pros that did jump ship remained on the client side, rather than moving to an agency. Financial services: $116,000.

Survey 75

Survey Corporate Comparison Financial 75