ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. Measured by sales and EBITDA growth post-recession, those who did best cut costs by improving operational efficiency while investing in R&D and marketing as well as assets like plants and machinery. The most successful businesses?

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Crisis Employee 199

Wadds Inc.

MARCH 15, 2023

That’s the shocking statistic cited by agency leader and academic Mark Weiner in PR, Technology, Data and Insights : Igniting a Positive Return on Your Communications Investment , a bracing call-to-arms for the industry to get serious on a data-driven approach. Is the public relations industry good at proving its value?

Technology 98

Technology Data Analysis Internal 98

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. There are different priorities for corporate and financial public relations relative to consumer and trade public relations. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Shift Communications

JULY 26, 2022

appeared first on SHIFT Communications: A Performance Communications Agency + PR Firm in Boston | New York | San Francisco. It’s been said, “failing to plan is planning to fail.” Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change.

Brand 78

Brand Branding SEO Employee 78

PRSay

SEPTEMBER 15, 2017

9 at PRSA’s 2017 International Conference in Boston. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Porter Novelli is not the largest global agency in terms of financial or employee size. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Bianchi Biz Blog

APRIL 26, 2021

The Global ESG Monitor (GEM), the result of an international collaboration between communication and research agencies cometis , KOHORTEN , Xenophon Strategies and currie , examined the sustainability reporting of 140 companies from DAX, EUROSTOXX-50, Dow Jones and ASX-50. NFR) and 29th out of 100 in separate non-financial reports (S?NFR).

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

FEBRUARY 2, 2022

Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. The terms of the deal were not disclosed.

SEO 135

SEO Content Marketing Marketing Software 135

Shift Communications

APRIL 22, 2015

Sometimes it’s a positive outcome for the client, like an acquisition, that leaves the agency out in the cold. Sometimes there is internal change and a new direction or leadership that chooses to start over with their preferred firm. Clients change agencies. Why do agencies fire clients? It happens. Bad chemistry.

Financial 60

Financial Agency Internal International 60

Critical Mention

AUGUST 29, 2019

NEW YORK — Critical Mention, the leading earned media measurement and monitoring platform, today announced 10 consecutive months of record new bookings. Beginning in Q4 of FY2018 and continuing into Q3 of FY2019 the company surpassed a number of significant bookings milestones and is poised for further growth. FY 2019 Achievements.

Television 60

Television Radio Analytics Government 60

5W PR

JULY 11, 2018

” When the business finally revealed that it was emerging as the international house of burgers, an outcry ensued from unhappy customers. The intention can be to raise financial contributions or just increase awareness of a specific issue. Measuring a publicity stunt’s success depends on the initial goal.

Measurement 149

Measurement Education Social Media Film 149

Reputation Us

DECEMBER 14, 2022

Highlight your leaders internally before promoting them outside the organization. Scoring your reputation and measuring it year-over-year can show you whether you are making improvements, or going backwards. Insurance agencies now recognize this risk and underwrite it like any other threat. Action 4: Promote Thought Leadership.

Reputation 78

Reputation Insurance Insurance Employee 78

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. We are excited about attending ourselves!

Conference 66

Conference Crisis Management Survey Big Data 66

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. measurePR. — No silver bullet.

Measurement 40

Measurement Financial Crisis Internal 40

Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter. Measure the impact of new blood.

Pitching 83

Pitching Product Launch Data Measurement 83

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. Seventy-five percent of communications professionals believe the industry must do a better job of measuring impact and proving value. The people doing the measurement say it needs to get better. Enter Impact.

Media 73

Media Measurement Enterprise Television 73

Konnect Agency

FEBRUARY 26, 2021

It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger. With this, “Aggregated Event Measurement” will be designed to help measure campaign performance in a way that is consistent with consumers’ decisions about their data. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 87

Industry Media Technology Employee 87

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I’d love to help you tell your story.

Agency 161

Agency Meeting Crisis Energy 161

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. It also makes it easier to make cases internally regarding where you need to go with your messaging. For many organizations, a media monitoring platform may be the solution.

Media 60

Media Software Crisis Analytics 60

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Financial crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Bianchi Biz Blog

MARCH 18, 2021

One of the reasons why first-time reporters build walls of text with fluffy words is because the data for measuring progress is difficult to obtain. Also, quality data requires the company to be measuring the right things in the first place. As a result, the standard of disclosure and level of transparency in the report are lower.

Report 79

Report Company Data System 79

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The report provides an international perspective on the challenges facing the PR business. PR is a social science. It is an evolutionary rather than a revolutionary discipline.

Government 103

Government Education Print Ethics 103

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. Or it could be a production, financial or management failure that causes a corporate crisis for your business. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? Internal and External Communications. Consider any proactive communications that need to be sent to internal and external audiences regarding: What added precautions your business is taking to protect the health of employees or customers entering its doors. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

OCTOBER 24, 2019

It wouldn’t have been impossible to do this if I had a job at an agency or a corporation, but it would have been much more difficult. It’s an amazing list I would have never dreamed I’d have the chance to work with–and, I’d put it up against almost any agency in town. That’s insane!

Social Media 79

Social Media Media Groups Blogging 79

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Prohibition

MAY 15, 2020

But that reputation that took so long to build came crashing down when it was revealed that the club was found to be ‘financially reckless’ by exceeding Premiership Rugby’s salary cap of £7m by more than £2m across three seasons. — Kelly Bonner (@KellyBonner) May 4, 2020. An all-round PR nightmare for the company.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

But that reputation that took so long to build came crashing down when it was revealed that the club was found to be ‘financially reckless’ by exceeding Premiership Rugby’s salary cap of £7m by more than £2m across three seasons. — Kelly Bonner (@KellyBonner) May 4, 2020. An all-round PR nightmare for the company.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. This year, we saw in-house teams get downsized and agency budgets get reduced. Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. Why clients hire agencies, consultants and freelancers: an extra pair of hands.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40