ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. “Lean” communications like emails or shared documents are best for routine updates and edits to materials. Lack of preparation for a media interview. Learn and benefit from PR missteps.

Skype 170

Skype Interviews Crisis Communications Crisis 170

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Tools Agency Resources 136

Wadds Inc.

NOVEMBER 11, 2023

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor.

Report 119

Report Publicity Training Policies 119

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. It’s “algorithms analyze 500 million documents” and “12 trillion searches every day.”. Vetted” is like HARO or ProfNet with no pitching. Welcome to 2021! million in venture capital.

Pitching 150

Pitching YouTube Community Company 150

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. Luckily, hundreds of online templates are available to download free, or you can create your own document. Different kinds of content.

Pitching 136

Pitching Interviews Video Report 136

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. If you write a newsworthy press release and pitch it to the right people at the right time, your chances of coverage go up.

Survey 102

Survey Report Media B2B 102

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. Part of that was interviewing people at a metro stop and getting their takes on this. I immediately emailed to apologize.

Ethics 105

Ethics Data Training Agency 105

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone. Christine Connolly . Account Manager.

Consumer 83

Consumer B2C Viral Fashion 83

Bianchi Biz Blog

MARCH 21, 2022

Over the course of about four years, I spent Sunday afternoons with him, documenting his stories and anecdotes. What advice do you have for PR people that want to pitch you? Not doing any real (or enough) research of the people and publications that could best fit the information they are pitching. Any pet peeves with PR people?

Meeting 73

Meeting Newspapers Agriculture Media 73

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. A best practice here is to use a distribution email that goes to a PR team, including agency contracts (i.e. This provides context and may lead to additional interviews. media@team.com ).

Company 99

Company Survey Pitching Report 99

5W PR

APRIL 8, 2021

If you do this, you just might get a phone call that requests an interview. An attachment of a word document will not be opened by the media. No Sales Pitch. appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. They give you only a limited amount of time before their impact becomes old news.

Engineering 128

Engineering Writing Social Media Tools 128

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance.

Media 95

Media eBook Interviews Writing 95

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! This “intelligence profile” is where all the initial pitches and campaign ideas are formed. Everything.

Education 120

Education Measurement B2B Meeting 120

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. One thing I remember distinctly about my first jobs at New York City PR agencies was how easy it was to get media contacts out of their offices.

Financial 120

Financial Healthcare Media Relations Technology 120

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. How to pitch media. I learned the basics of PR tactics, like the different parts of a press release and how to write one, but now that I’m in the industry I consider pitching one of the basics of what we do.

Conference 368

Conference Pitching Agency Writing 368

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” From there the real conversation began.

Pitching 36

Pitching Transportation Conference Report 36

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

Pitching 40

Pitching Automotive Engineering System 40

Waxing UnLyrical

JANUARY 11, 2012

We set up schedule documents with time slots to be filled out, one for each hour (our tweetathons ran 9 am – 9 pm ET), and asked the Champions to sign up at least for an hour, if they could. a separate tweetathon “guide” for each such event, that linked to relevant documents.

Twitter 107

Twitter Analytics Community Facebook 107

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. And yet, there are problems. The point is to create trust and demonstrate expertise.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Remote PR Jobs

SEPTEMBER 25, 2023

Businesses and individuals can certainly work on public relations campaigns themselves with existing resources, but they often need help from consultants or agencies. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes. just local media pitching, solely trade media, etc.).

Radio 100

Radio Print Television Local 100

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. Some in our agency swear by sanity-preserving apps that have nothing to do with daily business, like Spotify and Calm (for meditation, which we still aspire to!) UberConference.

Tools 108

Tools SMB Survey Software 108

MaccaPR

JANUARY 19, 2015

However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Our Minneapolis PR agency reviews every application that crosses our transom, whether or not we have an opening.

How To 48

How To Agency Writing Interviews 48

Buzzstream

FEBRUARY 9, 2024

In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. We recommend using someone on the PR team, whether internal or with an external agency. If you plan to pitch using email, check out our email outreach templates. Some may also use -END-.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

ZudePR

MAY 31, 2015

Enlightened Self-Interest: The Pitch Email. Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Kanban board by FINN.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. Working with the help of an agency, the content team made the tough choice to try a different course of action in the hopes of growing its audience. “We I interviewed all the people who would be stakeholders in our work,” she told us. “I Like any plan, it needs to evolve.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

The company positions the profile access as a way to help boost the relevancy of pitches a reporter receives. Besides being able to unsubscribe (or subscribe) to all pitches, a journalist can unsubscribe from a specific company that spams them with irrelevant story pitches.”. 9) OnePitch analyzes 1,000 pitches for trends.

Software 102

Software Analysis Data Tools 102