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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.

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Why PR Pros Need The New Google Analytics™ Demo Account

Shift Communications

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Four reasons: For sales pitches. Sales Pitches. For training videos and webinars.

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

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You’re out of your Bleeping PR Head – or Should be

Flack's Revenge

When all was said and done PR seemed to be my thing, so I set out to interview for client-side and agency gigs while picking up some freelancing business. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Take in demos, attend conferences.

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Status report: artificial intelligence (AI) in public relations

Wadds Inc.

AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation. Entry-level and junior roles The AI Generation published by Demos suggest that AI productivity gains may be higher for lower-skilled roles and threaten graduate jobs traditionally done by trainees.

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.