Mindful Marketing

FEBRUARY 17, 2016

On January 26, our CEO, Christine Perkett , interviewed the “Queen of Measurement” herself, Katie Paine , at a fireside chat event hosted by PRSA Boston and the Publicity Club of New England. Other topics included: Are PR teams afraid of measurement? How can you measure share of voice? Is PR responsible for sales?

Measurement 50

Measurement Analytics Software Resources 50

Onclusive

MARCH 31, 2021

Once someone at your company or agency partner (i.e. Schedule a demo to see how you can use one of our media monitoring and PR measurement tools to stay on top of every conversation happening about your business—crisis or not. Identify who is responsible for listening, and when. Are you covered on weekends and off hours?

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Critical Mention

OCTOBER 25, 2021

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Media 162

Media Fashion Television Radio 162

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Click here to request a demo or to discuss your monitoring needs. And this year was no exception. We can help!

Pitching 95

Pitching Print Measurement Report 95

The Hoyt Organization

APRIL 11, 2024

Conversion tactics : Strategies such as discount codes and shoppable posts to drive sales and measure campaign effectiveness, benefiting both brands and influencers. We are a full-service PR agency that can help you elevate your brand and amplify your message. Book a demo today.

Social Media 62

Social Media Video Viral Brand 62

Cision

SEPTEMBER 20, 2016

However, to reach journalists tomorrow , agencies and brand communicators must consider the other options gaining ground. Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. First, though, put down your phone.

Infographics 120

Infographics Social Media Media Journalism 120

Sword and the Script

MARCH 15, 2022

So, if you work for an agency, or your company has multiple business units, you can have a separate workspace for each one. This is an important point, because you want to be able to measure and compare results over time. This is aimed at accommodating agencies that might have client projects or campaigns. Workspaces.

Tools 158

Tools Media Software Analysis 158

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. A practicum exercise to put what we’ve learned into actionable recommendations for the agency. Agency Practicum.

Training 72

Training How To Course Software 72

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO. Estimated Audience.

Media 76

Media Advertising Advertising Measurement 76

Communications Conversations

NOVEMBER 10, 2014

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. This would save me–and vendors and agencies, in general–A LOT of time! It’s worth a look as a time- and cost-saving measure. Are robots going to steal communications jobs?

Corporate 146

Corporate Communications Tools Content Marketing 146

PRSay

SEPTEMBER 19, 2017

Here are a few of the qualities they believe A-plus PR people have in common: They know PR measurement is the key to identifying what’s working well. Even if it requires them to leave their comfort zones, A-plus PR professionals are interested in learning about which metrics can best help them measure the effectiveness of their strategies.

Measurement 136

Measurement Data Analytics Conference 136

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. SCHEDULE A DEMO. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 60

Media Marketing Analytics Television 60

Critical Mention

NOVEMBER 29, 2018

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Analytics 105

Analytics Data Trends Marketing 105

Critical Mention

OCTOBER 24, 2019

We exist to educate, inspire and celebrate forward-thinking communicators and brands through expert insight, job leads, agency directory, digital tools, courses and annual Bespoke Communication Awards program. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

Blogging 68

Blogging Education Resources Creativity 68

Landis PR

JUNE 26, 2023

With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Critical Mention

MAY 28, 2019

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Marketing 71

Marketing Social Media Tools Content Marketing 71

Flack's Revenge

MAY 12, 2016

But I was taken by Hannah’s enthusiasm, and the demo was impressive. Existing channels don’t solve the problem; emails are not opened or targeted, B2C social networks are not dedicated to PR / media pros and don’t allow you to build conversations exclusively with the press, exchange files or measure the press engagement.

B2C 120

B2C System Interviews Report 120

Sword and the Script

MAY 7, 2019

So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Register for a demo? Finally, while PR measurement can be challenging, it clearly contributes to organic search can be quantified.

Google 133

Google Banking Engineering Web 133

Shift Communications

OCTOBER 24, 2017

While product trials and demos can whet an editor’s appetite for a story, recipes are rich content that can both maximize PR campaigns and drive measurable business results in multiple ways. Alan Marcus. Vice President .

Content Marketing 74

Content Marketing Marketing Google Trends 74

Critical Mention

OCTOBER 29, 2018

Eric brought a background in content marketing, marketing measurement and marketing automation, having previously co-founded and managed his own agency. SCHEDULE A DEMO. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics.

Sports 117

Sports Film Television Transportation 117

Sword and the Script

APRIL 29, 2017

Marketing Charts , whose graphic is presented nearby, noted in an analysis of the survey that other studies also typically find these channels are among the most difficult to measure. Similarly, an often overlooked but simple way to start measuring content results is to systematically ask, “How did you hear about us?”.

Marketing 68

Marketing Measurement Content Marketing Survey 68

PR 20/20

FEBRUARY 7, 2023

Have you ever been on the receiving end of an ill-timed sales email to schedule a demo of a product you've never heard of that doesn't relate to your business needs? Potential customers will spend this portion of their journey looking for resources, opinions, insights, and answers specific to their needs.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

PRSay

NOVEMBER 10, 2016

Earned media impression measurement and analysis. Logo detection is a boon to brands that purchase sponsorships, their agencies and the leagues and event owners as well. If you’d like a demonstration or more information, please click here to arrange a demo and briefing on TVEyes Broadcast Logo Detection. Ives is CEO, TVEyes.

Television 78

Television Sports Web Advertising 78

Critical Mention

AUGUST 16, 2018

Even for a small PR agency or department, such a platform can provide the ability to do thorough brand monitoring across numerous channels. By measuring the news sentiment (positive, negative or neutral) around your company, you can continue to use what’s working and make adjustments to what’s not. SCHEDULE A DEMO.

Media 60

Media Software Crisis Analytics 60

Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. Request a demo now to see how Cision can help.

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

SEPTEMBER 15, 2016

We do a survey called Washington in the Information Age that studies the media consumption habits of public policy professionals (hill staff, federal agency staff, and private sector policy influencers in DC). Request a demo to see what it can do for you. Want more insights about other industry influencers?

Journalism 0

Journalism Policies Strategy Survey 0

PR Fuel

MARCH 15, 2021

If possible, request a demo or a test run of their services before committing to working with them in any long-term capacity. Consider how enthusiastic the agency is about securing you as a client. You want to collaborate with an agency in a positive and helpful way. That way, you can measure the success of your work.

Engineering 52

Engineering System Agency Resources 52

Shift Communications

JUNE 24, 2016

Direct response is about creating a measurable behavior, such as buying an item online, scheduling a demo, or filling out a form. cta] The post Digital Advertising and Public Relations, Part 3: Advertising Strategies appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Advertising 109

Advertising Advertising Strategy Publicity 109

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Whenever possible, take advantage of these.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

But before that, I worked for over ten years with three content marketing agencies and one in-house role. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Whenever possible, take advantage of these.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. Onclusive is developing new ways to measure PR including attribution. I don’t work with any PR tech vendors presently, and if that changes, I’ll be sure to disclosure it.

Industry 86

Industry Media Technology Employee 86

PR 20/20

OCTOBER 11, 2018

So taking demos and trials of tools is a must. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution. The best way is to experiment with AI-powered marketing tools.

Tools 71

Tools Marketing Enterprise Software 71

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. NOT an editorial placement. Are you kidding? Notified adds coverage books.

Software 119

Software Case Study Advertising Advertising 119

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. His appointment followed more than 25 years of service in the corporate and agency sectors.

Interviews 79

Interviews Ethics Conference Leadership 79