Prohibition

JULY 3, 2017

Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. Here is just some information on our World of Sport stars: To find out more about the Sealy World of Sport, visit the website here.

Sports 48

Sports Energy Training Creativity 48

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. They are coming up with more creative and extraordinary activations to support a brand and increase digital visibility, also known as the celebrity effect.

Creativity 52

Creativity Brand Branding Product Launch 52

Critical Mention

SEPTEMBER 19, 2019

Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area.

Agency 79

Agency Marketing Media SEO 79

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

Agency 84

Agency Enterprise Technology Analytics 84

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. With no boundaries, everyone wins.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. The advertisements during this sports event do command a lot of attention, but is it worth the $5 million in marketing spend – not including the cost of production – for a 30-second spot? According to Ms.

Sports 111

Sports Advertising Advertising Survey 111

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The report is a damning read on a fast growing and emerging part of the creative sector. "As That is fair and right.

Marketing 78

Marketing Government Sports Advertising 78

Prohibition

OCTOBER 20, 2021

We recently started working with US sports nutrition giant Nutrabolt, supporting the launch of America’s fastest growing performance energy brand, C4, to a UK audience. We were looking for an agency that really understood what we were looking to achieve and one that was we able to meet the challenging brief we have set for the next 12 months.

Energy 62

Energy Sports Creativity Instagram 62

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Stephen Waddington

NOVEMBER 15, 2018

There’s a sport in public relations to publicly undermine what we do. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " Our work is not as bold, strategic or well crafted as ad agencies ," lamented the headline. These are b t excuses.

Publicity 84

Publicity Sports Ethics Measurement 84

PR for Anyone

OCTOBER 25, 2023

With a remarkable career spanning three decades at the Voice of America, an international media agency, Diane dedicated her expertise to crafting compelling narratives, particularly in the dynamic landscape of Sub-Saharan Africa. Her pride extends beyond her own accomplishments to the remarkable journeys of her children.

Storytelling 130

Storytelling Airlines Film Energy 130

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

Beyond vertical video, users now have so many different ways to watch video, and the hunger for great video content is so great that PR agencies are investing in video. Agencies are having to think of new, creative ways to use video for selling a product or message. Video goes vertical.

Trends 120

Trends Mobile Video Film 120

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. At times, it’s a matter of linking a brand to a seasonal opportunity. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

The Resolution Blog

AUGUST 19, 2019

Having worked on popular shows like Big Brother and Love Island, worked featured on major TV channels, and experienced working with both agencies and brand teams, he was the perfect person to have this chat with. If you’re a sports brand and you’re launching a new football boot, you probably want to sell more football boots.

Film 120

Film Instagram Sports Analytics 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Prohibition

JANUARY 27, 2023

We’ve rounded up some of our favourite campaigns from January 2023, that have creatively tapped into new year initiatives and awareness days – looking at what they did and why it worked. This was a playful and creative way to position their products at the centre of the Dry January conversations – good work Lucky Saint!

B2C 62

B2C Creativity Sports YouTube 62

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. The “too creative” pitch. We’re not above a little creative hyperbole to get interest, but tread carefully. ” The producer’s advice: not everything needs to have a theme.

Pitching 149

Pitching Sports Print Creativity 149

Ethical Voices

SEPTEMBER 19, 2022

I was working for a digital marketing agency, and then I moved over to an events company, until the pandemic. So, I moved into a creative agency. Thinking about your career, going from events to creative to public relations, what is the most difficult ethical challenge you ever confronted? For us, sure.

Ethics 83

Ethics Radio Sports Facebook 83

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. This is the time to get creative and produce a wide range of online content.

Healthcare 89

Healthcare Radio Sports Video 89

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. Beyond work, learning a new hobby – whether it’s a new sport, a new cooking technique, or something else entirely – can engender wellness. Do something creative. Take regular breaks.

Communications 36

Communications Exercises Creativity Technology 36

Stephen Waddington

JANUARY 15, 2020

The most common approach to social media management is an agency or junior member armed with a monitoring tool and limited ability to feedback to operational areas of the business. It is almost a sport on Facebook, Instagram and Twitter. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Storytelling 78

Storytelling Internal International Social Media 78

Prohibition

JULY 10, 2023

Inspired by the controversial Croc, the boot is of the same giant dimensions as its red counterpart and was sported by Estonian rapper, TOMM¥ €A$H, at Paris Fashion Week. However, it’s not clear if the boot was actually created in partnership with Crocs or if MSCHF just borrowed the look for a talking point.

Tourism 62

Tourism Fashion Social Media B2C 62

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. I had no idea it would be so varied, creative and intellectually engaging – which is exactly what I had hoped for! By Landis Staff.

Healthcare 52

Healthcare Exercises Pitching Sports 52

Barokas

SEPTEMBER 12, 2018

Given my dad’s work history and passion for the people he befriended over the past 60 years, and because he’s my dad, I found it perfect to chat with him about my vision for the agency that has his last name on the door. I told my dad my goal was to continue growing the agency and extend our services into many new areas.

Agency 138

Agency Hotels Healthcare Enterprise 138

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. Ragan’s PR Daily : A reliable compendium of PR news and PR agency blogs, Ragan’s PR Daily is for hardcore PR pros, as it covers everything from conferences and social media to how PR works in specific industries like sports and politics. trendhunter. Or the latest in minimalist time-tracking devices ?

Blogging 159

Blogging Pitching Fashion Sports 159

PRSay

SEPTEMBER 14, 2016

Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. a strategy and operations associate at Thuzio , and president of Front Office Sports , a website devoted to sharing sports stories from business executives with students and young professionals in the industry.

Sports 60

Sports Creativity Industry YouTube 60

Melissa Agnes

NOVEMBER 19, 2014

Delegation – understanding whether the situation requires strict adherence to rules or demands creativity (ex: the difference between a chess player and a sports coach). Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Shift Communications

NOVEMBER 11, 2016

Imagine: you and your team work tirelessly to develop a solid PR plan for your client, chock full of creative story angles. Do say: Video, non-fiction text, fictional TV series, sports clips, web series, etc. Finally, it’s pitching time —but despite your best efforts, you can’t seem to get media interest. Don’t say: Innovative .

Pitching 127

Pitching Sports Web Trends 127

NewsWhip

MARCH 3, 2020

We recently sat down with Bryan Pedersen of MSL to discuss earned media and the impact of data on agencies and their clients. He was previously a part of innovation efforts at a number of different agencies, including FleishmanHillard and Marina Maher Communications. . BP: We’re incredibly focused on the power of earned media.

Data 88

Data Agency Sports Creativity 88

Cision

JUNE 2, 2016

I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. My position is new to the agency and not only bolsters the strength of our team – it is evidence of Kimball’s commitment to excellent service to our existing clients and our desire to grow. How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

Communications Conversations

AUGUST 21, 2018

Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? Working at agencies taught me the beauty of multitasking and prioritizing. OK, I lied–last question: You seem to be somewhat of a sports fan.

Sports 113

Sports Retail Local Report 113

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

FEBRUARY 24, 2016

I was lucky enough to start out with a forerunner to Speyside – a fiercely ambitious independent agency with a clear vision to expand internationally out of London. How has the PR agency changed over the years? My guiltiest pleasure is…live sport. Want more media coverage? In far too many ways to mention here!

Corporate 120

Corporate Sports Agency Reputation 120

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

PRSay

JUNE 28, 2018

Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. For digital campaigns that include banner ads, video pre-roll and digital billboards, our creative team often fills three or more walls with ideas.

Exercises 82

Exercises Creativity Radio Resources 82