Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

Agency 62

Agency Publicity Measurement Strategy 62

Stephen Waddington

DECEMBER 17, 2018

Agencies are straightforward organisations to manage. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. His presentation guide on agency management is a must read for anyone in the business. Community – the era of command and control is over, especially in networked agencies.

Agency 114

Agency Marketing Energy Financial 114

Wadds Inc.

SEPTEMBER 15, 2023

Establishing the financial contribution that public relations makes when helping to achieve a desired business outcome for clients is something the public relations industry sucks at. Crispin Manners’ new book How To Sell Value – Demystified aims to change that and to move agencies away from a time-based billing model. Why read it?

How To 124

How To Case Study Financial Agency 124

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. ” Today, it’s a “Creativity” extravaganza, and with good reason.

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Agency Creativity Advertising Advertising 120

Agility PR Solutions

MARCH 20, 2019

PR and creative agency consulting firm Gould+Partners recently released its fourth PR industry annual survey report, The Trusted Authority in PR Industry Trends and Best Practices. The post New agency compensation study consistent with PR benchmarking research appeared first on Agility PR Solutions. These three […].

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Study Agency Financial Survey 68

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. Pivot Your PR Program.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

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Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Explain what is required .

Publicity 334

Publicity How To Agency Product Launch 334

Critical Mention

OCTOBER 14, 2018

With 120,000 agencies just in the United States, the competition is steep. If you’re knee-deep in agency life (or you want to be) here are some agencies that will inspire you and keep you up-to-date with the latest in PR around the world: Golin. Golin is the “Relevance Agency,” integrating PR, digital and content strategy.

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Agency Twitter Conference Financial 72

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. Are you ready?

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Agency Enterprise Technology Analytics 84

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

JANUARY 24, 2024

They can then promote playful learning kits fostering independent exploration, open-ended art supplies sparking creativity, or board games designed for collaborative problem-solving. They can showcase products that help with joint activities, creative expression, and open dialogue. Be respectful and promote inclusivity.

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Trends Brand Branding Policies 78

5W PR

JANUARY 22, 2024

Whether it’s setting a daily or campaign budget, advertisers can allocate resources based on their financial capacity an͏d objectives, ensuring a cost-effective and measurable approach. Customization and creativity Advertisers have the flexibility to create highly customized and creative ad content.

Advertising 78

Advertising Advertising Exercises Measurement 78

Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Hence, my notion of PR agencies is something like editorial teams. The book is available on Amazon.com and BeharBooks.com.

Crisis 64

Crisis Ethics Financial Conference 64

Shift Communications

FEBRUARY 26, 2020

“We work with healthcare clients in every one of our brands, providing a wide range of services, including insights, strategic planning, public relations, medical communications, clinical trial services, creative, branding and market access,” said Ralph Sutton, International Managing Partner, AVENIR GLOBAL.

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Healthcare Public Affairs Creativity Agency 128

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

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Video Facebook Social Media Creativity 283

5W PR

APRIL 11, 2023

Creating a Publicity Stunt Companies can use creative publicity stunts to generate attention and buzz around their stock. Investment banks or other financial institutions can organize roadshows. Provide updates on business and financial performance, plus any notable developments impacting the stock price.

Publicity 88

Publicity Financial Banking Social Media 88

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. It did for Strategic America (SA).

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

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Agency Interviews Film Advertising 97

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Creativity and imagination. Demonstrable relevant experience.

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Agency Creativity Resources Measurement 224

The Hoffman Agency

MARCH 11, 2024

For our first initiative in the “field” a few weeks ago, The Hoffman Agency France welcomed a 3 rd year high school student for an observation internship. On the same theme of employee well-being, an inclusive system serves as a remarkable catalyst for creativity. appeared first on The Hoffman Agency.

Employee 28

Employee Creativity Corporate Company 28

5W PR

MAY 24, 2023

They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available. Communications Strategist, Financial Tech Company Learn more about our team and the services we provide by contacting us today! 5WPR is very versatile, so we’re able to reach all categories and channels we need.

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

ImPRessions - Crenshaw Communications

MARCH 19, 2019

What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Most consultants or agencies operate individual profit centers that may be organized by sector, from food to fashion to financial services. Today’s PR is specialized.

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Nonprofit Crisis Management Fashion Advertising 271

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work.

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Financial Conference Agency Resources 98

Solo PR Pro

DECEMBER 27, 2022

They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications). They've created phenomenal projects for clients ranging from DEI reports to toolkits and presentations to their own agency's 2022 visibility plan. Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

Solo PR Pro

DECEMBER 17, 2021

The agency beat Atrium Health and another smaller comms firm to take top honors in the category for their work on a three-month campaign for Pat's Place Child Advocacy Center. Laura Frnka-Davis' agency LFD Communications is on track to have its best year yet financially and continues to land clients. Congratulations to all!

Banking 96

Banking Film Transportation Financial 96

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

What can a New York PR agency learn from the cautionary financial tale of the last decade? We also see Ryan Gosling’s character make creative use of the building game Jenga. We also see Ryan Gosling’s character make creative use of the building game Jenga. A lot, actually.

Film 149

Film Real Estate Banking Financial 149

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Communications Conversations

APRIL 21, 2020

Many agencies have asked employees to take pay cuts. But, as people go on the job hunt once again, many will need help brushing up their LinkedIn profile and coming up with creative ways to get their names in front of the right people. Use your summary to tell a creative story. More layoffs and furloughs are imminent.

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LinkedIn Local Creativity Pitching 179

ImPRessions - Crenshaw Communications

MAY 15, 2017

Of course, anyone entering the field is likely to look at the different paths to a career, which typically means exploring large agencies, in-house opportunities, and smaller firms. We’d like to make the case for agency work for any aspiring PR strategist. PR Agencies Offer Breadth of Experience.

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Skype Agency Meeting Software 147

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

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Agency Marketing Financial System 40

PR in High Definition

MAY 24, 2023

This celebration of diversity, inclusivity, creativity, and culture was a clear reminder that the human influence is invaluable for businesses – particularly as AI creeps further into our lives. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

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Reputation Tourism Creativity Television 62

PRSay

JUNE 7, 2023

News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics. AI will become part of news gathering.

Journalism 128

Journalism Public Affairs Ethics Technology 128

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry.

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Marketing Newspapers Print Local 106

Konnect Agency

APRIL 20, 2023

The trend originated due to increasing concerns from followers that influencers were not being genuine, merely partnering with brands for financial gain rather than genuinely liking the products. Leaning into Deinfluencing with an Influencer Marketing Agency So, how can brands and marketers lean into the trend of deinfluencing?

Trends 52

Trends Marketing Ethics Consumer 52