Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 82

Survey Corporate Communications Financial 82

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

As companies make public relations decisions for the year, considering what to look for in a PR agency partner is a key commitment. Those searching for a PR agency will usually have relevant experience as a pre-qualifier for firms under consideration. Creativity and imagination. Demonstrable relevant experience.

Agency 224

Agency Creativity Resources Measurement 224

Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. So naturally, when Facebook’s Live feature debuted we immediately knew the potential for businesses, brands and our agency. Build and Establish Thought Leadership.

Video 283

Video Facebook Social Media Creativity 283

5W PR

MAY 24, 2023

Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure. They have a dedicated team that’s incredibly organized, reliable, creative, resourceful, and available. 5WPR is very versatile, so we’re able to reach all categories and channels we need.

Industry 88

Industry Enterprise Fashion Financial 88

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. Becky Saeger, Board of Directors, E*Trade Financial. “I That’s not really the way to measure PR.

Banking 199

Banking Marketing Measurement Leadership 199

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness. It’s rooted in data and insights and is measurable.

Communications 78

Communications Analysis Leadership SEO 78

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 95

Agency Trends Marketing Survey 95

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, insecurity and more. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Google reached into its deep pockets and rolled out an $800 million program of direct financial assistance , ad credits, and grants to businesses with active Google Adwords accounts.

Brand 284

Brand Branding Small Business Retail 284

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. The content you should be creating 2018 plans are underway and creatives are about to be brought to life. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. c) Financial transaction releases do not underperform.

Study 140

Study Media Relations Media Measurement 140

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Together, we create a culture that inspires and retains top talent, builds long-lasting client relationships and achieves strong financial results. The year was 1992.

Financial 148

Financial Employee Leadership Training 148

Cision

JANUARY 2, 2018

And it’s killing your ability to be creative with your campaigns. Recently, a CMO from a leading financial services firm was telling me how she’d doubled her brand’s digital ad budget — I asked her whether the company was utilizing the wealth of content it already produces. Staying Creative With Content.

Facebook 0

Facebook Marketing Journalism Creativity 0

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. Today, it’s about knowing which measures matter most in terms of KPIs and ROI.

Reputation 177

Reputation Measurement Exercises Pitching 177

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Investment and financial performance will drive the economic recovery, but this will need to be balanced with Environmental, Social, and Governance (ESG) performance. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

OCTOBER 3, 2019

Like many agency types making their way in the industry I pitched her stories. Our conversation covered financial performance, innovation, mental health, diversity, integration, PR’s insecurity and more. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars.

Interviews 60

Interviews Agency Industry Measurement 60

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. All of it is so siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 266

Crisis Management Crisis System Policies 266

Stephen Waddington

SEPTEMBER 29, 2020

This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.” These included in-house (37.5%), agency (29.8%), freelance (28.8%) and unemployed practitioners (3.8%). Worst time but survived.”

Industry 146

Industry Crisis Government Survey 146

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! Do you follow a creative process? View from a walk in San Diego where one-half of the agency is based.

Education 120

Education Measurement B2B Meeting 120

Reputation Us

DECEMBER 14, 2022

As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Scoring your reputation and measuring it year-over-year can show you whether you are making improvements, or going backwards.

Reputation 78

Reputation Insurance Insurance Employee 78

Sword and the Script

JANUARY 31, 2023

Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. Blackbird says it technology “helps organizations detect and respond to narrative manipulation and online risk that causes reputational and financial harm. PR measurement.

Software 78

Software Case Study Technology Tools 78

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Konnect Agency

FEBRUARY 26, 2021

This is a big deal and goes against Facebook’s narrative of creating for growth, where creative dictates targeting and not the other way around. It’s also clear this backlash stems from the potential financial ramifications for Facebook and the other publishers, which would be far larger. Olivia Carroll.

Advertising 52

Advertising Advertising Web Privacy 52

Melissa Agnes

NOVEMBER 19, 2014

One’s adaptability is a measure of how effective that reaction is. For example, some threats might include: financial earnings, reputation, human life, or physical assets. Some of our agencies have become slaves to these bureaucratic standards, keeping us from resolving the crisis through creativity or outside-the-box thinking.

Crisis Management 157

Crisis Management Crisis System Policies 157

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. Progress is slow.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. I saw a lot of PR pros spinning wheels b/c they couldn’t measure effectively #measurepr. Heidi Sullivan (@hksully) March 9, 2017.

Measurement 40

Measurement Financial Crisis Internal 40

Sword and the Script

MAY 8, 2018

About 20% of the social media activity is being outsourced to agencies. Marketing analytics is a strategic initiative, yet it by the measure of this survey, it receives less investment and is less valued than social media, which is clearly a tactical play on the very tail end of any communication. Creativity: 19.4%.

Survey 62

Survey B2B Marketing Mobile 62

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? Gather the brightest minds across departments and ask: How can we help our business succeed in perhaps new, creative ways? As these days stretch into weeks, the financial impacts of this pandemic are affecting the budgets, goals and plans many companies had for 2020. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. ” This enables teams to better identify what works and what doesn’t, creating more fruitful agency-client partnerships. Advance legwork can improve the odds of achieving measurable impact.

Measurement 120

Measurement Study Data Agency 120

PR 20/20

JUNE 16, 2016

The term strategy is so overused by marketing departments and agencies that it is, in many cases, meaningless. A long train of post-its snakes across an office wall or whiteboard, detailing the creatives that need to be proofed, the social posts to draft, blog posts written, email campaigns to launch. What metrics should you measure?

Strategy 40

Strategy Marketing Energy Training 40

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78