ImPRessions - Crenshaw Communications

MARCH 14, 2017

In our own informal polling on how to improve the client-agency experience, the desire to create a better public relations RFP process was near the top of the list. Typically agencies feel potential clients create unwieldy RFPs that don’t necessarily generate the most relevant information for clients who want the best agency partner.

Meeting 191

Meeting Agency Creativity Case Study 191

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

Entering proprietary information into a database not under client or agency control breaks that trust — and could have legal ramifications. For a fun exercise, ask ChatGPT to write your bio. While it can produce passable output, it largely lacks the context, creativity and authenticity of human-produced content.

Publicity 78

Publicity Guidelines Training Transportation 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. Some startups think an agency can work miracles without help or input from them.

Agency 205

Agency Pitching Internal International 205

PRSay

JUNE 7, 2023

Kwitttken further asserts that “for PR pros particularly, 2023 will be a time to test the waters of ChatGPT, tasking it with low-stakes exercises,” and “communicators who stay ahead of the curve will have the upper hand as this tech continues to advance rapidly.”

Journalism 155

Journalism Public Affairs Ethics Technology 155

Shift Communications

SEPTEMBER 17, 2015

The best thing about PR – especially in agency life – is the crazy, fast-paced environment. On the people front, I’m lucky to work with a strong team of smart, creative, fun colleagues. As a data-driven agency, we focus our efforts in concrete evidence and research. It’s definitely an exercise in prioritization.

Agency 60

Agency Apparel Pitching Creativity 60

Wadds Inc.

OCTOBER 10, 2022

makes a lot of sense as we pool resources, maximise our expertise of the creative industries and cut out duplication. Our focus on building sustainable value for great people doing great things in the creative industries is one we both truly believe in and a passion we share. Joining Wadds Inc.

Exercises 52

Exercises Creativity Resources Agency 52

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

Prospects who take PR agency searches seriously. Let’s face it, an agency search is arduous and time-consuming for both sides. Yet for a typical PR agency, particularly a small firm, participation in a formal search is a big decision and a major time commitment. What’s on our holiday PR wish list.

SEO 200

SEO Pitching Agency Exercises 200

Stephen Waddington

MARCH 4, 2021

Human beings are creative social animals. Exercise or a breakfast meeting on the way in, and decompression reading a book, listening to a podcast or catching up with a friend on the way home. Wake up and smell the energy Creative working is tough. This is mine. Lockdown is the antidote to the human condition.

Energy 177

Energy Survey Exercises Creativity 177

Karen Freberg

OCTOBER 1, 2018

Whether you are at an agency or working for a brand, engaging with influencers is one of the components of a successful and current social media plan. It would be an event where students would help out in every step of the influencer event from brainstorming to creatively executing the event in a month’s time.

Creativity 56

Creativity Marketing Social Media Analytics 56

Onclusive

JANUARY 31, 2018

Cunningham described the fundamentals of creating positioning: “The first thing we do in a positioning exercise is to split those two things up and do the rational positioning first. The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

The Hoffman Agency

MAY 25, 2023

In honor of May Mental Health Awareness Month, The Hoffman Agency has compiled 10 mental health tips specifically tailored for PR professionals. A pre-work routine might consist of exercising, meditating, or planning your work priorities, which can set the tone for your day and ease you into work mode. Do something creative.

Communications 36

Communications Exercises Creativity Technology 36

Sword and the Script

JUNE 6, 2017

The knowledge gained working for a PR agency is often described as a mile wide and an inch deep. If dynamics of clients and agencies are likened to relationships, it’s the effective integration of these two perspectives that often make a meaningful difference. 1) You spent a long time at an agency and then when in-house.

Agency 60

Agency Corporate Interviews eBook 60

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Can you explain the timing it might take for this (media interview, article submission, messaging exercise etc.) In the case of a lawyer, you pay for their time. In PR it’s the same. Now, don’t mistake me. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Pop Culture/Creativity Blogs. This blog is full of content to help teams be more creative. Want to boost your public relations acumen? The Wrike Blog. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

How To 180

How To Employee Survey Exercises 180

5W PR

JANUARY 16, 2019

Always exercise your creative muscles whether through reading, cooking or drawing. Crafting stories for media is a major part of what we do every day, so the more creative your brain is the better! The post 5W Spotlight: Brenna Goodsitt appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Nonprofit 68

Nonprofit Exercises Fashion Travel 68

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable. Companies partner with PR agencies to add value to their business, and that means offering new ideas and innovative ways of looking at the organization’s challenges and goals.

Skype 136

Skype Conference Agency Product Launch 136

The Resolution Blog

FEBRUARY 14, 2016

If you are in a senior position and you don’t believe you’re at one of the best agencies, you’re in the wrong place. Don’t worry if you are not super rich or a London agency, a little goes far, it just needs to be sincere. Do you value your account execs and juniors the amount you should? Listen to their ideas.

Training 120

Training Pitching Exercises Ethics 120

Landis PR

JUNE 27, 2022

My career started 35 years ago at a PR agency that specialized in the luxury lifestyle sector. And now I’m happily back at an agency, working with environmental and healthcare clients. I had no idea it would be so varied, creative and intellectually engaging – which is exactly what I had hoped for! By Landis Staff.

Healthcare 52

Healthcare Exercises Pitching Sports 52

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. No shortcuts.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Konnect Agency

NOVEMBER 1, 2019

Creating a team costume with colleagues you don’t typically work with on a day-to-day basis is an excellent team-building exercise that allows us to show off our creative sides and work together to make some magic. Check out the Konnect Instagram to see how incredibly creative our teams are! appeared first on Konnect Agency.

Exercises 63

Exercises Creativity Instagram Local 63

Stephen Waddington

JUNE 9, 2017

112 people responded: 40% in-house; 38% agency; and 22% independent practitioner. Planning, creativity and measurement lies at the heart of campaigns. Creativity – in the shift to new forms of media it’s easy to forget the importance of creativity as a means of public relations engagement. Management. Automation – 51.7%

Publicity 111

Publicity Survey Measurement Community 111

Ethical Voices

DECEMBER 18, 2023

We talk about being an agency for change makers. I’ve been an agency guy pretty much my entire professional life. Inkhouse is the fourth agency I’ve been at and I dare say my favorite one. It was a great exercise very early in my career. And years later I’m like, it was fascinating. We owe it to them.

Ethics 105

Ethics Data Training Agency 105

Prohibition

AUGUST 8, 2022

Prior to Prohibition I worked at Epiphany/Jaywing for three years specialising in digital PR and link building through creative campaigns. With that in mind, I do my best to practice “slow-living” where possible whether that be through exercise, reading, podcasts, cooking, watching TV and being with my friends.

Meeting 62

Meeting Exercises Digital PR Instagram 62

Stephen Waddington

MAY 19, 2019

The managers of agencies and in-house teams have recognised mental health and wellbeing as critical to retention, utilisation and good work. Bold creative and excellent campaigns cannot be delivered by an organisation with a sick culture. Exercise is powerful as it improves your personal wellbeing as well as your mental state.

Policies 60

Policies Exercises Resources Employee 60

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful. The best part?

Internal 120

Internal International Exercises Ethics 120

PRSay

SEPTEMBER 15, 2017

I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. Instead of discouraging off-the-clock passion projects, innovative leaders encourage their employees to explore creative endeavors that add dimension and richness to their lives.

Financial 147

Financial Employee Leadership Training 147

5W PR

JUNE 4, 2020

Giving people what they want in a narrative or creative messaging means understanding that these appetites will shift and change over time, and sometimes very quickly. The shift in the kinds of content people are interested in consuming has coincided with a steep increase in the actual demand for YouTube content.

YouTube 88

YouTube Examples Exercises Video 88

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Konnect Agency

SEPTEMBER 24, 2020

As a brand strategy agency , this isn’t exactly great news. Much like many other businesses, our busiest time of the year is just getting started with the need to develop public relations plans, social media strategies, creative content, digital marketing plans, and other creative services & solutions for our clients for 2021.

Exercises 40

Exercises Social Media Fashion Agency 40

Solo PR Pro

JUNE 14, 2022

I learned a ton—there was no money, so I learned to be creative,” Jen explains. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs. It seems like it’s just enough exercise for me to enjoy it and not hate it.”.

Meeting 83

Meeting Radio Travel Television 83

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Action PR

SEPTEMBER 11, 2019

That’s where a PR agency starts to get creative with interesting angles and collaboration ideas. Other brands and PR agencies are now learning how to align with awareness days to continue the conversation. For example, we work closely with global group exercise provider, Les Mills.

How To 40

How To Exercises Newspapers Study 40

Sword and the Script

JANUARY 2, 2018

Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Thinking differently about marketing in the New Year doesn’t have to be a major exercise in transformation. Can your agency bring big ideas and execute? Talk to Us !

eBook 72

eBook Exercises Employee SEO 72

Cision

APRIL 14, 2017

I stumbled into a media relations role in a financial PR agency and knew instantly I liked life in, and around, media. Reputation management is a fabulous exercise in brand managing in permanent beta, constantly revising and tweaking, whether it’s for a person, issue, product or problem.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

SEPTEMBER 25, 2018

I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. That’s also a useful mental exercise.

Survey 87

Survey Marketing Exercises Study 87