Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. What is your secret to media relations success? Craft the news, be the news, know the news.

Reputation 177

Reputation Measurement Exercises Pitching 177

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. You can get a copy of the full report here: 2018 State of the Media.

Survey 102

Survey Report Media B2B 102

Shift Communications

AUGUST 23, 2016

At SHIFT, we’re fortunate to have a whip-smart Marketing Tech team (the only PR agency team to be Google Analytics Certified, by the way) who can help us identify the right mix of paid, earned, shared and owned communications activity. This holds true for any industry. Leslie Clavin. Vice President.

Company 60

Company Analysis Healthcare Product Launch 60

Shift Communications

JANUARY 12, 2015

If Twitter’s data does us justice, we’ll all be exercising more, drinking less and losing all of that holiday weight in no time. I plan to read Flipboard daily, hone my media relations skills and shore up my social media marketing game. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60

eBook Creativity Agency Exercises 60

Stephen Waddington

MAY 23, 2018

A crowdsourced exercise by the #AIinPR panel over the past few months has characterised more than 120 tools. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. The exercise was highly subjective – hence so is the analysis and interpretation of the data.

Analysis 60

Analysis Technology Tools Exercises 60

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. The problem was, most of it wasn’t even remotely related to his product or industry.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Shift Communications

JUNE 4, 2015

PR is an exercise in altering someone’s behavior or perception for your own or another’s benefit. A solid network is still important, but it’s far more important for an agency team to be great at jelling, telling and selling a story. Media relations alone doesn’t cut it. Seriously, ask. Joel Richman (@xylem).

Reputation 60

Reputation Groups Exercises Energy 60

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. social media, content, etc.). The media relations struggle is real.

Publicity 147

Publicity Survey Pitching Creativity 147

Journalistics

JANUARY 24, 2016

But you will be far more successful on the other side of completing this strategy exercise. A key point to this exercise is homing in on what your passion or motivation was for starting the blog in the first place. Some might call me old-fashioned when it comes to media relations. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

Bad Pitch Blog

AUGUST 31, 2006

AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. I’ve also attached a photo of AGENCY OWNER receiving the award. I can hear the agency owner’s ulna snapping at the ceremony. Does this exercise make you nervous?

Pitching 40

Pitching Agency Exercises Newspapers 40

MaccaPR

APRIL 12, 2016

The people that end up leading agencies, becoming VPs and breaking new ground in our industry – they’re all people-first counselors who are far more adept at the softer skills than most.”. Founder/Creative Director of Fast Horse and former Executive Vice President at Weber Shandwick, Minneapolis. “ Jorg Pierach. A s Aren't Forever.

Travel 48

Travel Exercises Corporate Internal 48

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Many also look for over-the-top creativity or that unique “something.” For example, understand the difference between the Bulldog Awards (geared to excellence in media relations) and the SABRE Awards (looking more at winning strategies.) Keep in mind the agency and individual awards as well.

B2B 168

B2B Video Exercises Infographics 168

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. It might also provide a thought about what might happen next year.

B2B 118

B2B Marketing Survey Software 118

Landis PR

JANUARY 3, 2022

Here are 25 predictions for yet another unpredictable year from the worldwide members of PRGN, the network where agency members gather to connect and share: 1. PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. And we advisers must guide them in that path.

Trends 52

Trends Trade Shows Agency Communications 52

Stephen Waddington

FEBRUARY 12, 2019

So how do we transform our agency, communication or marketing team to engage with these new forms of media? Each stage of this evolution builds on the past and provides new opportunities for the agency, communication or marketing team. It’s stood the test of time. #1

Publicity 79

Publicity Community Pinterest Reputation 79

Stephen Waddington

NOVEMBER 19, 2017

Twitter is the largest ever market research exercise that no one ever commissioned. The craft of telling a story across different forms of media, and engaging a public, is more important than ever. It’s critical to cutting through a cluttered media environment. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164