ImPRessions - Crenshaw Communications

JUNE 12, 2018

He started the PR agency that still bears his name in 1952. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. But Edelman really thrived later when his agency built a reputation for creating product marketing events and stunts. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Barokas

FEBRUARY 4, 2019

We have roots in two of the country’s hottest technology hubs, surrounded by mountain ranges and outdoor paradise. Our staff is smart, gritty and creative. We give back to our communities with passion and energy. We are lucky to have David’s leadership and expertise at the agency.

Leadership 114

Leadership Energy Agency Local 114

Cision

JUNE 22, 2017

This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency. Congratulations on your new role as agency president of MCS Healthcare Public Relations! I would also like to see the agency become more of a household name.

Healthcare 266

Healthcare Analytics Agency Trends 266

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Polaris

NOVEMBER 17, 2015

Why technologies developed for space exploration impact growing practices on earth. Space technologies: Plants in space: how exploration is driving innovation here on earth. And even when they do, it’s important to devote energy to developing the story, instead of focusing too much effort on the news release. Consider Crayola.

Agency 100

Agency Newspapers Interviews Radio 100

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. That said, I think brands can still stand out, but it takes more creativity and getting out of their comfort zones.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. Those insights will lead to better briefs to inform creative and content.

Crisis 151

Crisis Government Energy Community 151

Stern + Associates

AUGUST 3, 2022

Susan Stern shares how she made her dream of an honest, respectful and responsive client services agency a reality. Earlier in your career, you experienced “agency life.” I have seen many individuals who are highly motivated to learn, develop and strengthen the skills required to succeed in agency life.

Groups 104

Groups Employee Strategy Ethics 104

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. This willprovide you with fresh perspective and ideas for new, creative approaches. The Niche Knows: Five Key Benefits to Working with a B2B PR Agency. You name it, I tried it.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals.

Agency 40

Agency Marketing Financial System 40

Solo PR Pro

NOVEMBER 10, 2020

The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. Or you may choose a small boutique or solo-shop lawyer who built her experience at a big firm before going out on her own where she spends one-on-one time with clients. In the case of a lawyer, you pay for their time. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Strategists. Specialists. Higher education leaders. More Human.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 17, 2019

Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. This is a good fit if you’re looking to master content technology and strategy in 2020. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

OnePitch

MAY 12, 2022

His career has spanned the intersection of business, technology, and communications. Energy and enthusiasm are contagious. Do that in high-energy, short and impactful soundbites. It lives at the intersection of business, technology and communications. Call them tips, or a way of life in the world of media!

Strategy 52

Strategy Interviews Pitching Energy 52

Shift Communications

DECEMBER 20, 2016

A fire requires three things to burn – heat (energy), fuel, and oxygen or a catalyst like oxygen (speed). Firefighters most often deny fire its heat through the use of water, taking away its energy. There’s the tide of public opinion – the heat, the energy. Vice President, Marketing Technology.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

Stephen Waddington

AUGUST 12, 2020

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. I wish them all good luck.

Agency 161

Agency Meeting Crisis Energy 161

PR in High Definition

SEPTEMBER 26, 2018

Being agency side, I can identify with Elastigirl. It not just demands new skill sets, new technologies and dynamic plans, but there are new markets, new players, and endless disruption to understand and conquer. RELEASE your creative energy. Or read my blog post for more ideas on how to get your creative juices flowing.

Energy 48

Energy Course Creativity Web 48

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. Agency executives. Strategists. Specialists. Higher education leaders. More Human.

Conference 40

Conference Marketing Analytics Case Study 40

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story. And it’s not just the technology we’re excited about. Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Ishmael's Corner

MAY 5, 2015

GM and global CEO since the Agency’s founding that we needed a fresh voice to lead the U.S. I was just as passionate and optimistic about the Agency. I was even more determined to put the Agency on a positive trajectory. But I needed to channel my energies in a different way. The gift of desperation. What the U.S.

Storytelling 60

Storytelling SEO Agency Leadership 60

Stephen Waddington

MAY 23, 2018

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It examines the impact of technology and specifically AI on public relations practice. Technology is impacting PR in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Technology Tools Exercises 60

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth.

Conference 58

Conference Content Marketing Community Education 58

Waxing UnLyrical

NOVEMBER 30, 2012

New technology is changing how we communicate with each other, just as the telephone and email did, but faster. A tweet here and Facebook post there is part of practicing medicine in today’s technology-saturated society. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency.

Social Media 111

Social Media Communications Healthcare Insurance 111

Shift Communications

MARCH 3, 2016

SHIFT: After 27 years, how do you (and your team) recharge the creative process and come back even stronger year-over-year? . I think it is the connection to the digital creative community that keeps our creative process fresh. Onsite, the community inspires us with their energy and their passion and their enthusiasm.

Interviews 60

Interviews Conference Creativity Community 60

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. Be sure you are comfortable both with classroom and online teaching technology.

Education 108

Education Course Nonprofit Resources 108

The Hoffman Agency

JUNE 21, 2018

Luckily The Hoffman Agency thinks that this same approach is valuable and sent me off to Asia for two and a half months where I was able to learn about how our company operated in the APAC region, travel to different countries, as well as make new ties with my colleagues across the Pacific. Clients in Asia aren’t fans of email.

Travel 28

Travel Local Case Study Energy 28

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. In the evening I went to bed with a great feeling after listening to Elton John at the Awards, so I woke in the morning full of energy. It is like being a painter, it is creative business. Lastly, be creative.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.

Energy 182

Energy Journalism Leadership Meeting 182

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Maxim Behar

OCTOBER 15, 2023

Host: When you signed the contract did you then set up M3 or was it your advertising agency? Maxim: That's right M3 was the agency where we did the pens and the calendars. It is always with the same energy with a little more experience of course, however with the same positivity and the same desire to go to my company.

Newspapers 58

Newspapers Meeting Ethics Social Media 58

Maxim Behar

APRIL 14, 2024

Does your creative process involve any research phase, and if so, what does it include? I return home late, full of energy and impressions from these meetings. I don't know of any public figure who takes their social media publicity creatively and seriously. So, I don't choose the topics; rather, they choose me to describe them.

Writing 58

Writing Social Media Meeting Facebook 58

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

MARCH 22, 2018

If I’m going to pour myself into a once-in-a-lifetime creative act, there ain’t going to be any compromises along the way. I also kept myself busy purchasing tools (from AppSumo) – including Scrivener and KingSumo – and discovering new bloggers such as Joanna at The Creative Penn , the doyen of UK self-publishing. #6

Writing 83

Writing Google Blogging Exercises 83

ZudePR

JUNE 6, 2016

I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals.

Writing 114

Writing Social Media SEO Blogging 114

ImPRessions - Crenshaw Communications

JULY 14, 2017

This past year, MailChimp’s ad agency, Droga5 devised a campaign inspired by the mispronounced word – to great success. campaign, which reimagined the brand name in playful and creative ways. .” The ad was almost as talked about as “Serial” and really helped put the brand on the map.

Brand 136

Brand Branding Storytelling Airlines 136